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TOMMY HILFIGER FALL WINTER 2011 AD CAMPAIGN

THE HILFIGERS FAMILY
This time, “The Hilfigers” an imaginary family with unique American flavor consisting of eclectic characters, return from their travels and meet up again at home, for a campaign signed by Photographer Craig McDean, Stylist Karl Templer and Creative Director Trey Laird from the agency Laird + Partners.
Set in the ultra-preppy Hilfiger home, the campaign shows how busy this great family is throughout Autumn. From the first brisk of air to the last leaf that falls, The Hilfigers move constantly. They come home from college, or China, or even the hairdresser’s on East 61st. They dress for breakfast, have lunch in bed, hang on chandeliers, ride around on their bikes from room to room. They caress stuffed animals, come out from secret passages, and sleep together in improvised beds, posing, sulking, dressing up, and having pillow fights. The party atmosphere builds up from one moment to another, until it is felt in every corner of this very busy house.

TOMMY HILFIGER FALL WINTER 2011 AD CAMPAIGN
TOMMY HILFIGER FALL WINTER 2011 AD CAMPAIGN
TOMMY HILFIGER FALL WINTER 2011 AD CAMPAIGN
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Wed, July 27 2011 » Fashion Blog » No Comments

N H I V U R U / A PULP AND POP COLLECTION WITH LOVE AND PEACE

NHIVURU S/S 2012

NHIVURU has come to life. A new brand of tees, sweaters and accessories is born.
The S.S 2012 collection was presented in Milan, this June 2011, at Cafè Teatro in the Brera area, through a catwalk organized in partnership with “Out of the Box” fashion magazine, during the last “Milano Fashion Week”.
The concept of the project NHIVURU spreads out from Pop to Pulp as a graphic review of some “Cultural Icons” of Sicilian tradition. A contemporary and visionary idea….an imaginative world, that has not come to existence yet. An island in the middle of The Mediterranean Sea, in which the buildings recall the Berlin TV Tower and the SKULL building is decorated with textures inspired by the designs of Sicilian horse-trucks and scenes of war between The Paladins of France (Sicilian string puppets).
NHIVURU is already available in some stores with its capsule collection which is part of the larger “S.S.2012/The Icons Collection”.
More info on the web-site www.nhivuru.com


NHIVURU S/S 2012

NHIVURU S/S 2012
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Tue, July 19 2011 » Fashion Blog » No Comments

ROBERTO CAVALLI SPRING SUMMER 2012 – MILANO FASHION WEEK

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Roberto Cavalli evolves the elegance and tailoring of the last collection, freeing the man from the rigour of Winter and dressing him with the freshness and positivity of Summer.
Italian tailoring is enriched with colour, embroidered thread and embellishments.
The jacket is rigorously cut with a close-fitting back, a narrow front with generously proportioned, embroidered lapels.
The shirt is also tailored, made in cotton and enriched with details that give it a less formal, intriguing edge, the pants harmoniously follow the line of the leg. The casual tuxedo suits are illuminated with sashes of embroidered silk. The silhouette enhances the long line of the body.
Authentic masculine tailoring fabrics, such as mohair, grain de poudre and linen/silk, are interpreted through the use of colour and specialised weaving techniques.
The colour palette includes a gradient scale of blue that declines into a purple, and a strong presence of white, with sprinklings of colour that evoke the earth and the sun.
Prints are present as all-over micro-designs, vertical graphics and photographic reinterpretations of specialised leather processing from the archives of Cavalli.
Leather is the protagonist for much of the collection: American inspiration for blazers and jackets made in suede and python with precious tassles, paired with denim and linen in bright, bold colours.

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Tue, July 12 2011 » Fashion Blog » No Comments

TRUSSARDI SPRING SUMMER 2012 – MILANO FASHION WEEK

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Trussardi men reopen the closet, pack their bags and travel towards Palazzo Trussardi in Milan. Some of them drive vintage cars, some arrive in their BMW Series 5 GT Trussardi, others by taxi from the airport, or in a limousine or Trussardi bicycle. Some arrive alone, some in groups: The Trussardi Boys are all different however all of them share the same timeless elegance.
In the year that Maison del Levriero turns 100 years old, ator archives, the memories, but also the life and habits of the Trussardi family are the vocabulary of the new Spring Summer 2012 menswear collection, designed by Umit Benan. The clothes and travel accessories that wrote the story of Trussardi in the ’80s return in an essential collection, where the simple yet radical icons of history meet with the sensitivity and the taste of the future. Trussardi is a symbol of elegance and becomes a source of inspiration for new generations.
Personality, charisma, passion, and the pioneering spirit of Nicola Trussardi is seen throughout the entire collection.
The Trussardi man loves to travel, and is a citizen of the world that embodies the charm of an all-Italian Dolce Vita. He moves with spontaneity, determination and class in double-breasted outfits withunstructured shoulders that thanks the use of light fabrics like linen and silk evoke relaxed elegance. The high-waisted trousers with pleats fall lightly on the loafers or on classic shoes in precious leather. The single-breasted casual jackets, made in soft leather, are juxtaposed with pants and t-shirt fabrics with micro patterns inspired by the original choices from the historical archives: drawings from the retro touch, tone on tone or contrasting stripes and a kaleidoscopic print that plays with the initial of Trussardi. The Trussardi collection uses vibrant and sophisticated colors: shades of blue, burgundy, chocolate and those of cobalt, cornflower blue, powder pink, peach, salmon and gray. The shapes, materials and colors express a relaxing summer lived with great elegance: each piece is a reinterpretation of a historic piece of clothing and expresses the way of being Trussardi, the lifestyle brand, ready-to-live of Levriero.

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trussardi-spring-summer-2012-men-collection-milano-fashion-week-2012-trussardi-primavera-estate-trussardi-fashion-show-catwalk-2012

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Sun, July 10 2011 » Fashion Blog » No Comments

JOHN VARVATOS SPRING SUMMER 2012 – MILANO FASHION WEEK

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For Spring/Summer 2012 Collection John Varvatos was inspired by a light, fresh and romantic style. This style was typical of several bands from the seventies including The Rolling Stones, Led Zeppelin and The Who.
The look is soft, nonchalant. Outerwear, tailored pieces, long shirts and knitwear move softly around the body. Nothing is tight; fluid lines and layering suggest a take on style that is both poetic and individual.
Cutaway jackets, fencing-inspired blousons, long dusters and 3/4 length summer coats are precisely-cut, but the absence of linings translate into a new, smooth line.
Lacing detail on collarless coats adds both ease and movement; pin closures and studs in place of sleeve buttons give an unexpected twist. Vest add another layer of ease, with a gentlemanly touch. Had painted roses on suits and jackets are unexpectedly romantic, yet manly.
Shirts meant to be worn outside of trousers as the base of the layered silhouette, collarless painter shirts are pivotal to the whole look. Light but crisp, they create soft contrast when worm underneath the tailored pieces. Tailored pants caress the leg without being body-consciuos.
Fabrics weightless and crisp, colors pure and serene, shades of grey: stone, pearl, dove, steel. Earthy notes of sand, khaki, olive, pure white, a touch of black.

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Tue, July 5 2011 » Fashion Blog » No Comments

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