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A STORE DEDICATED TO FASHION, FOOD, and DESIGN: “EXCELSIOR MILANO”

Excelsior Milano
Excelsior Milano a Store dedicated to Fashion,Food and Design
In September, the Coin Group will open a unique store in Milano: a project on fashion, food and design. A building 4000 square meters in size, modern but in line with the existing Excelsior Cinema, designed to become a statement of style. Jean Nouvel has retrieved a key point in the Milano urban area, seven floors that seem to be suspended in an envelope of images, a technological flow that ideally links the ancient site to the new hub dedicated to high profile urban shopping.
Excelsior Milano invites you to take a journey into the future of shopping. A journey in search of the best in clothing, accessories, footwear, jewelry, beauty, design and “fine food”. Designed to target a cross-age, sex, and social background, but curious, cosmopolitan ans interested in fashion.

The Basement: dedicated to “Eat’s Store”, a food market designed for a demanding public. A wide selection of gourmet products with dedicated corners.

Ground floor: overlooking the Galleria del Corso, a new generation design bar destined to establish itself as a meeting point of Milano fashion, changes its mood depending on the time of day, between different sounds and aromas. On the same floor you will find the Beauty area, with exclusive fragrances and the most desired brands in makeup. Here you will also see the first Tiffany&Co. in Italy within a multi-brand store. And then there’s Valextra, and the sophisticated patisserie Ladurée and a corner of flowers.

First Floor: dedicated to contemporary American designers, not all available in Italy yet and intended for women: designs by Helmut Lang, Theory, Rag & Bone, Alice and Olivia, Vince mixed with entertaining proposals for home design by Skitsch and international accessories by Globe Trotter, Swatch, Anta, Portolano, Antipast. And a limited edition by Borsalino exclusively for Milano Excelsior.

Second floor: the first of three floors of Antonia, a Milano boutique and reference point for international fashion communities. Here the selection is dedicated to Men, with a pronounced taste for casual and denim, mixed with emerging designers and traditional must-haves. Brand Reference: Maison Martin Margiela, Dries Van Noten, Marni, Balmain, Marc Jacobs, Neil Barrett, Band of Outsiders, Golden Goose, RRL Ralph Lauren, Visvim, Haversack, Nigel Cabourn, Mackintosh, Lead, Edwin, Gilded Age, Levi’s Limited Edition, PRPS, Porter, Moscot.

Excelsior Milano - Antonia Store Woman
Excelsior Milano - Antonia Store Woman Accessories
Excelsior Milano - Antonia Store Man
Excelsior Milano - Antonia Store American Designers

Excelsior Milano - Antonia Store Woman Accessories
Excelsior Milano Escalator View
Excelsior Milano - Escalator View
Excelsior Milano - EAT'S Store
Excelsior Milano - EAT'S Store
Excelsior Milano - CAFE'
Excelsior Milano Coin Jean Nouvel Antonia Store Exterior
Excelsior Milano a Store dedicated to Fashion,Food and Design
Floors Building Excelsior Milano a Store dedicated to Fashion,Food and Design
Photographer Philippe Ruault SMITH-PETERSEN © 2011

Fri, August 26 2011 » Fashion Blog

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