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CARTIER PRESENTS: L’ODYSSÉE DE CARTIER

CARTIER – BEHIND THE SCENES

Story: the Worlds of Cartier

At the start, the Cartier brothers opened their boutiques in three main cities: Louis ran the Paris boutique (opened in 1899) at 13 rue de la Paix, while Jacques oversaw the British operations out of the 175 New Bond Street boutique in London and Pierre developed the New World from the boutique on New York’s Fifth Avenue (opened in 1909).
All three Cartier brothers shared an unassailable passion for exploring the world which prompted fabulous encounters and friendships in countless countries.
The film looks at the key cultural influences and exceptional people that fueled the House’s creative efforts. For the first time ever, Cartier reveals a glimpse into the imaginary World inhabited by its designs, under the watchful gaze of its iconic muse, the Panther.

Direction: a signature Cartier blend of dreams and reality

Cartier hired Bruno Aveillan to direct the film. A graduate of Ecole des Beaux-Arts in Toulouse, Mr Aveillan is one of the world’s leading advertising film directors. Cartier wanted first and foremost to privilege “realism”, even if animations were necessary for certain scenes.
The director employed a crew of around 60 staff for the on-location shoots.
The special-effects team numbered around 50 designers working for over six months.

L' Odyssée de Cartier
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Mon, March 26 2012 » Fashion Blog » Comments Off

VALENTINO THE NEW FLAG SHIP STORE ON VIA MONTENAPOLEONE – MILANO


VIA MONTENAPOLEONE 20 Milan

The new Valentino flagship store on Via Montenapoleone has the character and atmosphere of a palazzo – a personal space, not simply a shop. Combining the old and the new, the store clearly communicates Valentino’s latest directions.
An enfilade of rooms, each with a different aspect of the collection, not only separate the different types of merchandise but are also imbued with distinct atmospheres created by a custom palette of colours, textures, surfaces and light.
The architecture is designed to complement the pieces on display, making use of a range of discreetly opulent materials – grey Venetian terrazzo with Carrara chippings, timber, marble, glass, thick leather, and soft carpets – to focus attention on the collections and evoke a sense of intimacy.
The design unifies these individual rooms into a consistent experience by surrounding an inset floor panel made of timber parquet, marble in black and white chessboard patterns, or wool and silk carpet, with a continuous Venetian terrazzo frame. In many cases, the challenging angles typical of found spaces have been enclosed within the walls to create rooms which demonstrate idealised geometries.
Wall finishes vary from room to room, including mirrors which have been sandblasted alternately on both sides, and custom-designed panels of extruded gypsum plaster or borosilicate glass tubes, to give the effect of frozen curtains running behind the clothing. At each threshold, the terrazzo rises from the floor to line the doorway, emphasising the thickness of the walls.
In contrast to the solidity of the architectural elements, the collection is displayed on slender polished carbon-fibre racks and shelving around the perimeter. These fixtures incorporate LED lighting, allowing each shelf or rack to be individually and almost invisibly illuminated.
The overhead lighting strategy reflects the variety of finishes and spaces, combining concealed ambient lighting and clear white product lights around the periphery of the rooms with warm lighting or decorative chandeliers in the centre. The chandeliers are assembled from optical lenses set in brass bezels into a range of shapes, including a pendant which fills the central void in the main stair.
Certain rooms have been finished with floor to ceiling marquetry shelving in American walnut, offering a more intimate experience, evocative of a gentleman’s library. The walls of the changing rooms are upholstered with leather, softening these very private spaces.
The freestanding furniture in each room has the feeling of a personal collection, mixing unique modern pieces and custom-built chests and storage units with stand-alone pieces inspired by Art Deco furniture.

Valentino - Via Montenapoleone - New Store Concept
Valentino Boutique
Valentino - Concept Store
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Tue, March 13 2012 » Fashion Blog » No Comments

VALENTINO 50th ANNIVERSARY CAPSULE COLLECTION

Valentino 50th Anniversary Caspule Collection - Jaguar

Maria Grazia Chiuri and Pierpaolo Piccioli’s stylistic approach for Valentino is based on the awareness that innovation is fueled by tradition, and that contrast is the essence of modernity. To celebrate the 50th anniversary of the maison, the Creative Directors have launched a special project that combines present and past with dazzling continuity.
Their style is sleek and sharp: inspired by limpid modernism, it exalts a delicate grace.
New balances are achieved through unexpected combinations and a subtle search for the ‘perfect imperfection’. The initial passion behind the brand is revived not through a restyling of the past but with a forward-thinking approach because modernity is timeless.
This capsule collection is a cohesive collection of ready-to-wear and accessories.
A graphic sense of elegance with modular emotional clarity dominates the line. The system is closed, but the elements within can be reconfigured. Contrast is the defining note. Animal prints and pristine lines are featured. Lace brings, clear sense of romanticism to the picture, while rivets and patent leather add a dazzling urban touch.
The sleek collection is composed of silhouettes with crystalline purity transformed into animal print designs that are fierce but never lose their aplomb.
The collection includes iconic outerwear made of double cashmere and wool cloth: the cape with mysterious allure, the cool fitted pea coat, the flowing single – or double- breasted coat, the tunic-poncho, and the boxy top worn over a miniskirt.
Each is made in a different animal print: giraffe, jaguar, tiger, cheetah, zebra, and panther with solid color linings. Lace accentuates the contrast concept and contradicts ferine purity: there are tops and dresses with a band collar, modest yet sexy as well as pleated skirts, and shorts. The silhouette is sleek and legs are revealed.
Accessories complete the capsule collection with animal printed scarves, flat moccasins, derby shoes and Chelsea boots with low heels covered in large square studs, studded bangles, and a small studded velvet hobo bag with a bracelet handle. Produced in a limited number, this capsule collection will be sold in the Valentino boutique and comes with a coordinated animal print shopping bag.
Working with utmost lightness, Maria Grazia Chiuri and Pierpaolo Piccioli establish their vision of contemporary style in an iconic moment for the maison and they bring it to life without nostalgia, focusing on the evocative power of unusual combinations.

Valentino 50th Anniversary Caspule Collection - Tiger
Valentino 50th Anniversary Caspule Collection - Panther
Valentino 50th Anniversary Caspule Collection - Zebra
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Mon, March 12 2012 » Fashion Blog » No Comments

GIORGIO ARMANI “ACQUA FOR LIFE” CHALLENGE 2012

Acqua for Life

Giorgio Armani is proud to renew his “Aqua for Life” challenge in 2012 to stimulate greater public awareness about environmental and developmental problems, particularly water safety and scarcity, by supporting eco-friendly projects by Green Cross International (GCI) promoting access to safe water for children, and their communities, in poor countries.

The challenge is inspired, and linked, to the exclusive fragrances Aqua di Gio for men and Aqua di Gioia for women, which are both associated with water, and closely connected with a perception of nature’s bounty, freshness and environmental harmony. Theses values are compatible with the initiatives and principles of Green Cross, the nongovernmental organization founded in 1993 by Mikhail Gorbachev that responds to the combined challenges of security, poverty and environmental degradation to ensure a sustainable and secure future for all.

In 2012, the “Acqua for Life” challenge, a solidarity campaign on a global scale and with a strong focus on the Internet, is committed to continuing and extending support to Green Cross International’s (www.gcint.org) efforts to improve access to safe drinking water via its project in Ghana, and for the first time Bolivia. GCI’s Smart Water for Green Schools Smart Water for Green Schools programme provides water to communities where access to safe water is limited.

You can help even without buying a perfume just click “Like” here

or on www.facebook.com/acquaforlife to donate 50 liters of drinking water for Ghana and Bolivia.
This is what you have to do to participate in a virtual water race that starts in Milan and arrives in Ghana and then in Bolivia. The collected liters are visible in real time on the site. www.acquaforlifechallenge.org.

On the site you can also check the progress of work in total transparency that characterizes this concrete, measurable and effective charity.
 
As in 2011 our minimum target is 40 million liters of water. This year we hope to be able to exceed that, thanks to the water race and your ‘like’ on Facebook.

Giorgio Armani Acqua for Life
Acqua for Life Giorgio Armani 2012

Sat, March 10 2012 » Fashion Blog » No Comments

FAUSTO PUGLISI FALL WINTER COLLECTION 2012-13 – MILANO FASHION WEEK

Fausto Puglisi

Moodboard Fausto Puglisi FW 2012-2013

Fabrics: Wool crepè, wool jersey, leather, spandex, cashmere, crepè de chine and chiffon.
Palette: Tropical flash fresh, black and nude.
Present day Virago squeezed into colour-block girdles.
Couture fabrics intertwined with super glossy spandex, Hellenic inspired, printed surfaces.
Handmade embroideries and crystal starbursts, metals and gold thread for an urban warrior.
Fetish-leather: saddle shoulders, Blade Runner details for bomber jackets and sheath dresses, leopard inferno and
vertiginous embroideries alternated with moments of total black.
Contrasts: men’s jackets structured like armour and pea coats as soft as dressing gowns.
American sportswear: box pleats, plissé, college knitwear for Grecian-Roman cheerleaders.
Evening wear: tropical paradise goddesses, playing with hard core slashes suspended between Segesta and Palm Springs.

Fausto Puglisi Fall-Winter 2012-2013

Fausto Puglisi FW 2012-13

Fausto Puglisi FW 2012-2013

Special thanks to Simone Rizzo Photographer

Fri, March 9 2012 » Fashion Blog » No Comments

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