ERMANNO SCERVINO SPRING SUMMER 2014 MEN’S COLLECTION – MILANO FASHION WEEK

THE ERMANNO SCERVINO MAN: THE ESSENCE OF SEDUCTION
Denim provides the leitmotif for the collection, amid icons of the past and present.

ERMANNO SCERVINO: “The man of the next summer season highlights his contemporaneity through the denim, which overcomes the habitual standards and becomes the man character of the collection”.

The Ermanno Scervino man looks to the legendary figures that seduced entire generations, but with subtlety, asking no more of his clothing than to reflect his desires, passion and charm.

The designer’s creative approach to the SS 2014 collection takes inspiration from the icons of the past and present, such as Marcello Mastroianni, JFK and Barack Obama, as well as Mick Jagger, Marlon Brando, James Dean and Steve McQueen.

Denim is the key element of the collection and comes in a wide variety of shades and finishes. It becomes tailored, doubled in the collection’s pea coats and jackets, or lacquered with an innovative finish that transforms it without altering its classic denim soul.

The green, black, blue, putty grey and orange denim is lacquered in the collection’s trousers and contrasting stripes.

VOLUMES: new proportions for jackets that pare down the figure, making it cleaner; the trousers are sharp, the pea coats linear and the jackets slim-fit, with rubberised grow-grain details and contrasting stripes.

MATERIALS: new textured effects can be observed in the technical mesh bonded to crêpe de chine, and the leather and suede matched with fine weaves of silk in the jackets, duster coats and shirts. The biker jackets features grossamer-light-croc-print glove leather, while the trousers Swarovski details on shirts and accessories.

PATTERNS: geometric motifs of criss-cross stripes and argyle patterns in the light mohair, stainless steel cotton and cashmere sweaters, with stripes reappearing as trim in the pea coasts and bomber jackets.

ACCESSORIES: lace-up derby shoes in denim and lacquered denim, Oxford shoes with platform soles in two-tone micro-rubber. Denim-coloured and putty grey macramé scarves.

COLOURS: all types of denim wash. Shades: blue, green, black, orange and putty grey.