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Msgm Fashion Show FW 2018 Milan
Msgm Fashion Show FW 2018


Il futuro non è scritto!

So, let’s remix the past with panache!

For autumn winter 2018-2019, MSGM presents an electro love letter to Milan: the passion, the power, and the cocktail hour. Cast on the city streets, real girls go for all out glamour in glossy black, candy pink, Campari red, peacock blue, and a squeeze of lime with their wipe-clean patent trouser suits, hi-rise denim, and faux python ‘flou’.

But who is Alessandro? Well, Manzoni, of course. The novelist’s portrait and prose adorns prints and patterns, whilst our favourite Milano haunts – Bar Basso, Pasticceria Cucchi, Jamaica, and Pravda vodka bar – are immortalized in football scarves and graphic jacquard sweaters.

On crepe shirtdresses: futurist manifestos, deco chains, neon animalia, and the new Milan skyline form a swirling cacophony of print, as chromatic satin blouses twin whit box-pleat skirts or straight leg trousers. Padded floral coats, quilted satin and ballooning crinkled windcheaters create sophisticated volumes in sporty textiles. Mini ‘M’ bag purses are paired with bright leather shoppers for a ladylike twiste.

In a 90’s throwback, Diego Dolcini’s cult lock sandal is reimagined for MSGM as pointed ankle and sandal is reimagined for MSGM as pointed ankle and thigh high boots, whilst metallic tractor boots.


FW 2018-19 Msgm Fashion Show
Model Fashion Show Msgm
Woman FW 2018-19 Fashion Show Msgm
Fall 2018-19 Womenswear Msgm
Winter 2018 Fashion Trends Msgm

Wed, February 28 2018 » Fashion Blog » No Comments


Etro Fashion Show FW 2018 Milan
Etro Fashion Show FW 2018



For Autumn 2018 Etro takes a journey to the land of the endless horizon. For this collection, Veronica Etro found inspiration in the long shadows and dusty colourscapes of wide western landscapes wrapped up in the graphic sensibilities of European decorative arts. Bold patterns are inspired by the intricate art deco tapestries, the enameled jewelry boxes and the colour blocking of Italian postmodern architecture. This collection exists in a cosmic prairie dreamworld unlocked only by
Etro’s bohemian wonder.

This collection relies largely on print for visual complexity. The patterns on each garment were mapped with mathematical precision and 3D modeled by hand to achieve the exact placement of every geometric ruffle, graphic border and billowing printed scarf. Weightless silk georgette and crêpe are elevated to the architectural via the intensely complicated processes used to create these fluttering, ethereal gowns. Printed chenille is used on fringed cardigans and wraparound dresses. Knitwear is the highlight of the season with masterfully crafted coats, capes, dresses and ponchos. The weight of suede and faux fur coats is broken up with panels of intarsia knit patterned wool. Chunky knits are flipped inside out on cropped jumpers to expose intricate stitching; jacquard stripes on fluid blanket coats are trimmed with suede fringe.

Patterns range from graphic checkerboard detailing to sweeping mirage-like landscapes. Traditional Etro paisley has been interpreted in multiple ways: ethnic with the chiné technique, bandana effect, manual in black and white or cosmic with stars. This iconic print is found throughout the collection, alongside wallpaper florals, stripes, fifties-style hearts and arrows and naïve patchworks. Art Deco montages with wide colour surfaces are sourced from 1920s era carpets. Colours are dusty and warm, inspired by prairie landscapes: sage green, chocolate, apricot, burnt orange, peacock, night blue, mustard, tobacco, powdery brick and reddish lobster tones.

Silhouettes are intensely romantic: prim gowns have high collars, fitted bodices and endless ruffled edging. Suede lattice trims collars for a weightier contrast to impossibly light textiles, while wispy tiered dresses bring an element of movement. Dresses and coats are designed with built-in scarves for a voluminously wrapped effect. Wide-legged leather trousers in chocolate and amber shades are cuffed at the bottom or cut short. Printed cashmere jogging suits are designed with loose trousers and fitted camisole tops and butter yellow pyjamas are bursting with floral prints. A tailored suit in paisley jacquard, alongside western style shirting with cascading printed fringe, add a more masculine note to an otherwise decidedly feminine collection.

Accessories find inspiration in arts and craft traditions. Fringed leather saddlebags with braided straps are decorated with needlepoint designs or patchwork velvet and felt. Colourfully embroidered belts are cinched with brass, silver or faux bone belt buckles. Jewellery is restrained but chunky: turquoise, coral and tiger’s eye stones are found on accessories and drop earrings set in molded silver. Heavy silver 1920s-era tank bracelets are designed to be piled up and palm-sized heart and arrows brooches are pinned to lapels, mirroring prints found on silk dresses. Soaring heels are stacked on both cropped and knee-high gaucho boots in soft calfskin leather or suede in caramel, taupe and amber. Wrapped around shoulders are blanket-like knitted shawls with wide suede fringe and colourful ponchos.


FW 2018-19 Etro Fashion Show
Model Fashion Show Etro
Woman FW 2018-19 Fashion Show Etro
Fall 2018-19 Womenswear Etro
Winter 2018 Fashion Trends Etro

Wed, February 28 2018 » Fashion Blog » No Comments


Sportmax Fashion Show FW 2018 Milan
Sportmax Fashion Show FW 2018


Sportmax is poised on the starting line with a Winter 2018 collection made of luxurious and high-tech fa- brics. Sportmax is ready to race down the snowy slopes and icy sidewalks of the super cities of the world.

From Courchevel to Milan, from Gstaad to New York, from Cortina to London and from Aspen to Paris, the chromatic range of the latest must-haves emerge in decidedly color block style: the neutral tones inspi- red by men’s wardrobe are mixed to sporty green, red, yellow and blue. The logo becomes a shield: SPX. In addition, like a sports team bib “Sportmax since 1969” pops up on boots as a reminder of the brand’s upcoming anniversary.

Five decades dedicated to design are a true milestone and they mark the brand’s never-ending irt between fashion and comfort. A back ip tosses us back to the 80s with wide-shouldered puffer coats made of goose down combined with the latest in technological fabrics.

A collection of quasi- in nite proposals for the cooler months that feature a range of lengths along with outerwear, hoods and removable quilted collars which transform the looks of coats, jackets and sweaters with the use of layers. Between the leggings and stretch ski pants, the pants are often à trompette.

The skirts and dresses, from pleated to narrow to even ared, are fastened with zippers in order to show off or hide everything, depen- ding on the mood. Classic lines and technical design come together in every look. The concept of mo- vement dominates the remix of cashmere, nylon, wool, viscose, lurex and technical jersey. The menswear fabrics are lined with wool or nylon.

The houndstooth weave is coated with a high-tech veil giving it more light. The jacquards become lightweight with the addition of acetate or viscose inserts. The sweatshirt steps out in jersey or cashmere and satin, combined with high-tech materials, shows off its sensual side.

The exibility of the body and soul is featured in the high-performance knitwear that shapes the silhouette with sweaters cut like the uniforms of ski teachers. The turtlenecks illuminate the face with their diamond motifs, giving the sense of a foulard at the neck.

Brogues, short booties, over-the-knee cuissards and shoes with rubber-treaded soles facilitate movement across wet and frozen surfaces whether sporting a belt bag on the hip or a mini bag in the hand.

The extreme combination between classics and technology de nes the new attitude of Sportmax.


FW 2018-19 Sportmax Fashion Show
Model Fashion Show Sportmax
Woman FW 2018-19 Fashion Show Sportmax
Fall 2018-19 Womenswear Sportmax
Winter 2018 Fashion Trends Sportmax

Tue, February 27 2018 » Fashion Blog » No Comments


Marni Woman Fashion Show FW 2018 Milan
Marni Fashion Show FW 2018


Elementary. The ancestral and the futuristic, joined like siamese twins. Regaining a state of primitive bliss, using technologic means.

Basic, raw, immediate. Constructing pieces around the body, elementarily. Folding, slicing, nipping. Wrapping instead of buttoning. The coat, the jacket and the dress, reduced to the primary line, moving away from the hips, marking the waist, forging the archetype.

Urges that drive mankind. Changing skin as a vital need and a lively force. Using clothes to transform appearance and environment. The act of dressing and adorning as a way to affirm the self, preserve oneself and attract the others, gathering a tribe.

Horizontal, vertical, square angles. Elementary rhythm of elementary movements. Stripes that run, blankets assembled into capes, folds that wrap.

I, we and an army of me: a camouflage of faces. The individual and the collective. Being one and safety in numbers. A plurality of women, sending out vitalistic messages, collecting and assembling signs of the evolution of the species: feathers fluttering from the ears, coins inflating and decorating, ropes dangling.

Elementary urges. Undressing to seduce, covering up to shield and protect, unraveling to express extraordinary desire. The sensuality of a silky movement. Eyes of a cat hypnotizing and attracting, allover.

Fusing halves together. Dresses and coats, embracing their brotherly alter ego. The sensuality of a siamese union, and its feline undertones. Differences that empower, by pointing in the same direction.

Harmony of clashes: done/undone; languid/assertive; natural/synthetic. PVC and radzmire, polyester and leather, a riot of brights and naturals. Opposition as the energy of life itself, ruled by universal magnetism. Elementary.


FW 2018-19 Marni Fashion Show
Model Fashion Show Marni
Woman FW 2018-19 Fashion Show Marni
Fall 2018-19 Womenswear Marni
Winter 2018 Fashion Trends Marni

Tue, February 27 2018 » Fashion Blog » No Comments


Emilio Pucci Fashion Show FW 2018 Milan
Emilio Pucci Fashion Show FW 2018


Emilio Pucci’s own ties with America – his love for sportswear and a groundbreaking lingerie deal dating back to the Fifties – inspire a glitzy detour across ideas of femininity. The jet set aura and the sporty spirit are mixed and glamorously mingled.

The silhouette is shapely and curvaceous or elongated and dynamic, with voluminous duvets, roomy melton duffels and luxuriously utilitarian double-face coats offering function and protection.

Marylin Monroe’s archetypal charm: nipped waists, big skirts reminiscent of hand painted Pucci classics or languid slips and intarsia camisoles. Cropped knits tops further highlight the womanly shapes. Quilting is a cozy mountain touch that runs up to the toque hats, gaining a sophisticated air.

The private becomes public: underpinnings turn into dresses, as Diana Vreeland suggested looking at Emilio’s artfully printed slips.

The alluring and the sporty, continuously mixed: silk jersey pieces and lace details. Pucci solids on long silk jersey dresses as favored by Marilyn, embellished by few pieces of extraordinary jewelry culled from the Bulgari archives further underline the jet set aura of the American trip.

A beautifying palette of make-up box powdery tones. Soft pinks, blues, greys and dusty pastels are highlighted by the sfumato Mirage prints. Purples and greens combine with taupe in the Tulipani and Trifoglio archive prints. The Emilio Pucci logo follows as a happy mix.

Sophistication meets function in the accessories: minimal leather shopping bags, both in print and solids, with plexiglass handles; oversized pockets go from skirts to bags. Neoprene lace-ups with kitten keels, patent boots.

Glamour gets to the fore, with the quintessential Pucci ease.


FW 2018-19 Emilio Pucci Fashion Show
Model Fashion Show Emilio Pucci
Woman FW 2018-19 Fashion Show Emilio Pucci
Fall 2018-19 Womenswear Emilio Pucci
Winter 2018 Fashion Trends Emilio Pucci

Tue, February 27 2018 » Fashion Blog » No Comments


Versace Fashion Show FW 2018 Milan
Versace Fashion Show FW 2018



“The Clans of Versace know that today nothing is acquired through birth, but rather earned through what they achieve: this is why these women are all Queens to me.”
Donatella Versace

United through passion and a desire to rock all boundaries, the Clans of Versace are crowned as the true modern royalty. Daring to speak their mind and standing out from the crowd through their style choice, they rule their own life and always look out for each other. Women who aren’t afraid to walk their own walk, and talk their talk, never forgetting that they were born to be bold.

Strong. Loud. Confident. There are no mid-ways. No compromises. A clash of cultures that generates friction and contrast between past and present – old and new, trendy and subculture, sneakers and stilettos. Different clans are represented by their print of choice. All played out on the Versace Fall Winter 2018 catwalk.

Never safe. Never obvious. An explosion of personality. The Versace way is always innovative, with a plethora of colors and prints that are not afraid to Mix and Clash.

Family always comes first. Versace women stand together, rooting for their cause in unity. Soccer-style scarf fringe inserts on dresses give the right amount of ‘look-at-me’ sass to evening wear. Groups of tartans are mixed together in a seemingly random manner, representing the clash of subcultures. Prints named after ‘the greater Versace family’ pay tribute to kinship. A celebration of the deep bond between each member of this royal family, where diversity and inclusivity reign.

Sneaker geeks keep one eye on the past, one on the future, with their feet firmly gripping the present. They live for today. Now matters most. The insta moment is everything. They create a Chain Reaction with a ripple effect. Some people are born royal. Some become Queens on their own.


FW 2018-19 Versace Fashion Show
Model Fashion Show Versace
Woman FW 2018-19 Fashion Show Versace
Fall 2018-19 Womenswear Versace
Winter 2018 Fashion Trends Versace

Tue, February 27 2018 » Fashion Blog » No Comments


Fendi Fashion Show FW 2018 Milan
Fendi Fashion Show FW 2018


For a romantic uniform in a woman’s world, the Fall/Winter 2018-19 Collection is a mirror of softness and strength. The lines of architecture are intertwined with wistful notions of urban femininity with an outdoor edge, in a palette of navy, black, moss green, camel, claret, ivory and blushing pink.

A box shoulder creates a framework for capes -shoulder slips- and belted coats that fall with a planed sleeve, zipping open at the hip in a cascade of sunray pleating. Trompe l’oeil yoke details create delicate hybrids within a single garment. Tailoring fabrics define the city attitude of slim coats and skirt suits in Prince of Wales checks, grisaille wool and glazed canvas.

Pondering the simple elegance of a lady’s handkerchief, pleated silk dresses and scalloped blouses are adorned with needlepoint collars and encrusted lace. The diamond becomes a leitmotif in print, texture and construction, from FENDI argyle knitwear to plush intarsias and a dramatic latticework of beaded fringes. In bright pebbled calfskin, stamped leather or satin, pointed Western boots rise to mid-calf or knee length featuring a double Cuban heel.

This Collection sees the debut of the Double F bag, a two-sided chain bag featuring ‘F’ corner frames on one side, and the round FENDI stamp on the other. A new unstructured Peekaboo X-Lite bag is defined by a soft construction and contrasting internal pocket popping in precious leather, pastel calfskin or iconic FF.

The Women’s Fall/Winter 2018-19 Collection includes the FENDI/FILA logo created by the artist @hey_reilly, re-appropriated by the House across ready-to-wear and accessories.


FW 2018-19 Fendi Fashion Show
Model Fashion Show Fendi
Woman FW 2018-19 Fashion Show Fendi
Fall 2018-19 Womenswear Fendi
Winter 2018 Fashion Trends Fendi

Tue, February 27 2018 » Fashion Blog » No Comments


Max Mara Fashion Show FW 2018 Milan
Max Mara Fashion Show FW 2018


Culture and counterculture; icons and iconoclasts; trophies and tropes; meanings and messages that time turns on their heads. Back in the day, Max Mara devised a code for women on the move. So called power dressing offered the keys to the executive suite. The price was strict conformity; self-expression wasn’t part of the deal for Working Girl.

Twenty or thirty oors below, in shadowy subterranean nightclubs, the style tribes’ studs, straps and chains signi ed a point blank repudiation of the corporate grind. You were one thing or the other. Forty years on, things have changed, barriers smashed, boundaries blurred.

Now, the Max Mara woman demands success on her own terms and dresses accordingly. Her don’t-mess-with-me coat and those tough looking leather suspenders hanging from her waistband are a declaration that our heroine is in a determined and de ant mood. Max Mara says classic doesn’t have to be conservative, especially when it’s served up with feline attitude, a little gothic grit and a big splash of bombshell glamour.

Everything is rede ned; tailored Teddies and voluptuous drapes; leopard spots and Prince-de-Galles; fringes and shtails; duffel coats and diamante; maverick camel and radical pink. Max Mara works the dialectic to generate a smouldering energy. Spotlight on punk queens Siouxsie and Sinead as they take the stage in a late night downtown cabaret.

Max Mara’s chanteuses wear mean looking stilettoes, catlike eyewear and a new take on the handbag to wear diva style. T-shirts featuring graphics dedicated to Max Mara by the legendary artist François Berthoud celebrate the imagi- nary gig. Luxury is a lazy word, used to lump together everything with a little practical purpose.

Max Mara merits a more precise de nition, after all, these are clothes with a purpose -to empower. And how can an item of clothing empower? Just watch a woman slip into a Max Mara coat; she feels like a star, she can conquer the world. That hasn’t changed since the brand began the long march with the working woman.

Year on year, it’s Max Mara’s job to recalibrate the can- ons of style to sync with “l’air du temps”; for 2018 Max Mara proposes a chic new mix that’s one part boardroom exec, one part husky songbird, and one part screen siren.


FW 2018-19 Max Mara Fashion Show
Model Fashion Show Max Mara
Woman FW 2018-19 Fashion Show Max Mara
Fall 2018-19 Womenswear Max Mara
Winter 2018 Fashion Trends Max Mara

Tue, February 27 2018 » Fashion Blog » No Comments


Moschino Fashion Show FW 2018 Milan
Moschino Fashion Show FW 2018


Stars from the Stars

This season at Moschino Jeremy Scott ventures deep into Area 51 territory to concoct a collection that puts conspiracy theory into fashion practice. What if extra-terrestrials really did walk among us? What if Marilyn Monroe really was knocked off by the feds to stop her spilling the beans about her Roswell pillow talk with JFK?? And – deep breath – wasn’t Jackie O too perfect to be human???

The parallel narratives of the paranoid are deployed by Scott to create a collection that’s so real it’s unreal. Our first contact comes via a series of out of this world dresses and separates that mix just so mid-century daywear with the cut and zippers of the iconic Moschino biker jacket.

The colors are pumped: Scott ventured beyond the realms of Pantone this season to discover powerful shades that have fallen into disuse. Some looks feature wide vertical stripes, others touches of leather, and yet other sports-touched looks come in a three colorway, cracked zig-zag brocade. A Moschino foulard print is twisted with polka-pixels. We see Venus in faux furs. Everything’s matchy-matchy. She’s fabulous – and she’s not from around here.

Further frazzle is delivered thanks to this season’s capsule collection, a collaboration with the awesome Australian artist Ben Frost. His hyper-stylised images of feminine ‘perfection’ collaged with the packaging of the products with which we self-medicate in this consumer age work perfectly on cute handbags, gamine dresses, to-die-for phone cases and more – buy ‘em now!

The daywear has landed – we orbit to night. We see a series of siren dresses and tuxedos that come slashed, chopped, hybridised and collided and mix metallics and sequins, crystals and silks. They combine goddess gathering from the first great age of Old Hollywood glamour with a hot-pink hello to Marilyn Monroe plus looks from a later, more empowered age – as if some new arrival had processed the humanity’s entire red-carpet history at hyperspeed then materialised the best of it all together.

These are looks fit for a star from the stars. Plan Nine from outer space. The Truth? It’s Out There! Believe.


FW 2018-19 Moschino Fashion Show
Model Fashion Show Moschino
Woman FW 2018-19 Fashion Show Moschino
Fall 2018-19 Womenswear Moschino
Winter 2018 Fashion Trends Moschino

Mon, February 26 2018 » Fashion Blog » No Comments


Alberta Ferretti Fashion Show FW 2018 Milan
Alberta Ferretti Fashion Show FW 2018


The Alberta Ferretti Fall/Winter 2018 collection depicts an edgier woman, one that has more character, along with more style. This collection proposes a contemporary and decisive interpretation of daywear, that enhanced with personal styling, is capable of transitioning from day to night. These are bold silhouettes with statement shoulders that emphasize a new twist to the Alberta Ferretti’s aesthetic. 
«Through my designs, I wanted to highlight character affirmation. I imagined a confident and assertive woman. For this reason, I have decided to include my friend Lorenzo Quinn’s sculpture “Gravity” as a focal point of the runway, a masterpiece that places the woman at the center of the Universe, which for me, is a metaphor of reality,» declares Alberta Ferretti.
Dynamic but not tied to trends, the collection exudes confident ability in mixing textiles such as denim with feathers as well as adding flashes of gold light through fabrics, sculpted jewels or metallic belts. Daywear includes coats, skirts, and leather capes lined with wool or jersey and paired with black denim jumpsuits. Jackets are reinterpreted in jacquard fabrics.

The transition from daywear to evening wear is characterized by vibrant gold and silver sequins seen also on the T-shirts and skirts. Simple silhouettes and embellished details come together to create a goddess gown sprinkled in crystals. Her muses are seen in high heeled boots and sandals made from colored silk cords, enriched with small tassels.
A collection that paints Alberta Ferretti’s new woman; she is decisive, strong, and aesthetically impactful.
«I want to bring justice to women by respecting their natural elegance,» concludes Alberta Ferretti.


FW 2018-19 Alberta Ferretti Fashion Show
Model Fashion Show Alberta Ferretti
Woman FW 2018-19 Fashion Show Alberta Ferretti
Fall 2018-19 Womenswear Alberta Ferretti
Winter 2018 Fashion Trends Alberta Ferretti

Mon, February 26 2018 » Fashion Blog » No Comments

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