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Daks Fashion Show FW 2017 London
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Daks Fashion Show FW 2017 Milan

Daks © Copyright 2017

The DAKS Autumn Winter 2017 collection paints the picture of a London that breathes ambition and talent. It’s a story of success that leaves the doors to the financial districts half-open for passers-by to get a glimpse into the lives of distinguished English bankers and dandy businessmen. DAKS are telling the story of a place where past and future meet, with a new take on classic British tailoring, a renowned feature of the brand.

This season, DAKS have collaborated with Fox Brothers to develop a ‘DAKS Club Flannel’ in an exclusive pinstripe design, synonymous with sartorial city style in Britain. This cloth is the focal point for this season’s collection and chalk stripes for suiting are a main focus. Another key textile this season is the houndstooth made from real Shetland wool, a sustainable fibre renowned for its long-standing quality. Key products include the three-piece suit and the wool coat; iconic DAKS pieces for a professional Londoner.

Prince of Wales and houndstooth, herringbone and pinstripes are shown in tones of grey melange, creating a wintery harmony that warms up the atmosphere. DAKS are reshaping the idea of classic tailoring by creating a range of exclusive new designs of jackets, trousers and overcoats in the most lavish of materials in collaboration with some of the most renowned suppliers in England.

Knitwear is created in 100% Shetland wool, dyed in deep tones of navy blue, black and classic greys. These colours also create the main palette for the DAKS A/W 2017 collection, displaying double-breasted jackets and slightly cropped trousers which show off socks in classic British patterns and prints.

Created in luxurious black brushed calf-skin and with subtle fabric-features, footwear, created in collaboration with Trickers, adds an extra feel of sophistication to the collection. Silver runs throughout, like a red thread of exclusive opulence, a symbol of light in the constant haze and rain of London. This translates into a range of silver detailed accessories and bags, creating subtle bursts of light through the collection.

Bags are created in an exquisite combination of black and blue, in addition to a special herringbone embossed design that recalls decorative textiles. The overall atmosphere is elegant and takes you on a journey through a modern, yet so recognisable London.


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Mon, June 20 2016 » Fashion Blog » No Comments


Daks Fashion Show FW 2016-17 Milan
Daks Fashion Show FW 2016-17


DAKS celebrates the elegance of the English evening for Autumn/Winter 2016/17. The classic dinner jacket and its variants are redesigned with an ironic and irreverent twist and produced in fabrics that have always been synonymous with English elegance.

Black velvet, evening satin and moiré give full expression to the dandy spirit of the collection, combined with georgette and chiffon that feature on shirts that are enhanced by a plastron either in ton sur ton or in contrasting materials or colors.

Knitwear is exquisite – in the best DAKS tradition: cashmere, alpaca and mohair serve as a precious canvas on which is painted a unique design, hand-fashioned by an Italian artist. There are touches of an abstract template that makes direct reference to the world of art.

As well as on knitwear this also features on overcoats – these too are hand-decorated – shirts, elegant silk dinner jackets and suede bags finished with detailing in plongé leather. The colour palette features bronze, rust – in various shades of brightness – and a hint of darker ochre which all combine with black.

Accessories have been created with a view to underlining, with gentle irony, the elegance of the collection: woollen hats with fur pom-poms, grosgrain ribbons and bows applied on the lapels of the jacket in the guise of flowers and elegant brooches that recreate through the light of their crystals the colours of the iconic DAKS house check.

The House Check that this very year celebrates its 40th birthday: DAKS revisits the check with the creation of the Anniversary Check, in a woollen mode and created expressly in England for this anniversary by a long-standing weaver, as well as in a variation in the more classic colour scheme.

The collection comes to life in a show set in an exclusive location and with a theatrical staging in which the models, with their dreamy ‘Brit’ look, are transformed into refined dandies.


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Thu, June 16 2016 » Fashion Blog » No Comments

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