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FRANKIE MORELLO FALL WINTER WOMEN’S COLLECTION 2012-13 – MILANO FASHION WEEK

Frankie Morello 2012

“I love rock ‘n’ roll, so come and take your time and dance with me!”

The Frankie Morello collection for F/W 2012-13 is inspired by music but is not tied to the image of groupies and fans. It wants to evoke the attitude and style that is typical of the musician in the spotlight who plays a mean guitar and drives the crowds wild. Joan Jett, the icon who inspires these moods, and her “I love rock ‘n’ roll” take us below the stage where we dance to the music while the models on the catwalk pay tribute to the singer by wearing menswear blazers in wild flou colors like the one she wears on the cover of her most famous album.
Gymnastic references evoking the late seventies encounter the vibrant hues of the eighties, and the most sporty looks acquire a decidedly rock mood. The collection, which brings to mind a young, vitamin-charged American image, veers towards fierce video-clip style from the early years of MTV.
The collection is all about fusion and pop mix & match: it’s easy to wear but it also has some strikingly dramatic pieces that real stars need and want. The woman’s wardrobe is influenced by menswear: the man’s shirt is the perfect all-purpose item and the jacket is inspired by the biker’s jacket but fits like a man’s bomber jacket. “Good girl” preppie-style garments like the duffle coat or elegant sweater are given a “wicked” twist through bright colors and metal studs in shades tones that are even applied on an eyelet lace dress.
Metal mesh pieces worn with practically nothing underneath are sexy, feline and charismatic.
Frankie’s rocker girls, however, live in today’s hyper-technological work, so they can’t live without their potent leather or buckskin iPad cases with studded detailing.
Maurizio Modica and Pierfrancesco Gigliotti remind us, in pure rocker style, that good girls to heaven, but bad girls go EVERYWHERE!

Catwalk Frankie Morello Fall-Winter 2012-2013 Women's Collection Fashion Show Catwalk-Milano Fashion Week

Frankie Morello Fall-Winter 2012-2013 Women Fashion Show

Frankie Morello Fall-Winter-2012 Women's collection
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Thu, March 1 2012 » Fashion Blog » No Comments

FRANKIE MORELLO FALL WINTER MEN’S COLLECTION 2012-13 – MILANO FASHION WEEK

Frankie Morello Fall Winter 2012-2013 Men Fashion Show

MEDITATION TOUR

A journey, a true meditation tour, from evening to morning, from materialism to simplicity, from the city to the Himalayas.
A meditative and mystical journey to rediscover lightness and purity, abandoning the attachment to material goods. A strong presentation, which aims at expressing the desire to alter the human mindset and approach to life. From urban to awareness, lightness, purification. The collection is divided in this way: into three parts, the stages through which the Frankie Morello man must pass in order to achieve liberty.
The first is an expression of the attachment to material goods, using colours and materials reminiscent of the city. It represents the city man in his daily life, following the rules of urbanisation .
The central stage shows the human being beginning to feel the urgency for change; an evolution which occurs step by step with the start of internal journey and newfound awareness of himself. Here, then, even the colours, stitching and materials start to diversify and take on different lightness. Lastly, the third and final stage, in which lightness becomes the lifestyle to be pursued and the abandonment of material things is realised. Spirituality is the star of this story, taking man almost back to nudity; a symbol of transformation and mark the transition through the materials, appliqués and colours, giving a clear image of the metamorphosis, until finally achieving hypothetical self-awareness. The presentation is accompanied by a live performance from Burger Girl, a musical project and alter-ego of Benjamin Dukhan, an upcoming eclectic French artist which, with his “electro-bitch” universe, combines toughness and sensuality with romance and spirituality. His performance accompanies the metamorphosis, through a journey that also becomes musical.
The show also includes the presence of Giuseppe Sartori, one of the most interesting figures on the Italian theatrical scene, part of the famous Ricci e Forte company ( www.ricciforte.com).
The theatre represented has become famous and is a source of inspiration for various other contemporary entities: filled with flawless, clear images, constructed in meticulous, unsettling, colourful, sometimes even indecent theatrical architectures.
The artist will perform his best interpretation of the metamorphosis of the human through the meditation tour narrated by the collection.

Frankie Morello Fall Winter 2012-13 Men Milano Fashion Week

Frankie Morello Fall Winter 2012-13 Men's Collection

Frankie Morello Fall Winter 2012-2013 Milano Fashion Week
(more…)

Sat, January 21 2012 » Fashion Blog » No Comments

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