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Giorgio Armani Fashion Show SS 2018 Milan
Giorgio Armani Fashion Show SS 2018
SS 2018 Giorgio Armani Fashion Show
Model Fashion Show Giorgio Armani
SS 2018 Fashion Show Giorgio Armani
Spring 2018 Womenswear Giorgio Armani
Summer 2018 Fashion Trends Giorgio Armani

Tue, November 14 2017 » Fashion Blog » No Comments


Giorgio Armani Fashion Show FW 2017 Milan
Giorgio Armani Fashion Show FW 2017


Neo Classics

Texture and silhouette are the key elements of Giorgio Armani’s research: an authorial, innovative reflection, led by the principle that rigidity and obsolete protocols should be swept away, gracefully. It’s through the use of exquisitely crafted materials and finishes that the masculine figure is here redesigned.

This season, Giorgio Armani is working on classics with eclecticism and a spirit of synthesis, evolving codes to define an idea of elegance tuned-in to the present, but rich with heritage.

The body, with its individual, unique beauty, is enhanced by clothes that outline a vigorous figure. The ample sleeve-scarves define the image by wrapping the arms and crossing over the chest. The face is illuminated by recurrent white shirts and framed by small, neat hats.

Textures are natural, warm and luxurious; voluptuous shearlings add an unexpected, vibrant note. The palette offers a combination of masculine colours and typical Armani hues, highlighted by touches of orange, dusty light blue, burgundy and green, alternated with classic blue.


FW 2017-18 Giorgio Armani Fashion Show
Model Fashion Show Giorgio Armani
FW 2017-18 Fashion Show Giorgio Armani
Fall 2017-18 Menswear Giorgio Armani
Winter 2017 Fashion Trends Giorgio Armani

Sun, January 29 2017 » Fashion Blog » No Comments


Fall Fashion Man Giorgio Armani Collection 2015
Fall Fashion Man Giorgio Armani Collection



As in a Hemingway novel, intense and vibrant solo characters make up the story of a new collection that focuses on the need to outline the essence of male beauty-virile and sensual, but with an underlying softness.

To express this vision of contemporary aesthetic, Giorgio Armani breaches fashion show etiquette to revolutionise the traditional sequence based on fabric weight and functionality.

Everything is mixed up: each exit has its own character, each model is an individual player, bringing out the uniqueness of the pieces worn and the complexity of today-beauty, which derives from a racial melting pot and transcends geographical and cultural barriers.

This aesthetic vision consists of clear and bold iconographic elements, including a lightweight, short and snappy jacket, with no stiffness, for a new slimmer silhouette.

The outfit is completed with high-waisted trousers, vaguely reminiscent of the thirties, with wide hips that seamlessly merge into a tapered, slightly curved leg, creating a sexy, manly movement.

New processing techniques allow for double fabric creations, internal edging, and lasered details, creating weightless structures that feel almost imperceptible to the touch.

The finest luxurious materials such as Cashmere, Vicuña, leather and crocodile skin offer a variety of unexpected, gratifying tactile sensations.

The colour palette brings out the shades of urban grey: a milanese chromatic scale, designed for lovers of this city, in which grey layers sometimes sink into dark and mysterious black hues, or evolve into warm and bold brown tones.

Splashes of antique blue and a few hints of burgundy, or a thin bed of dark green with olive-coloured nuances, create unique surprise effects, not so obvious at first glance.


Winter 2015 Fashion Show Giorgio Armani Collection
Winter Trends 2015 Giorgio Armani Collection
Fall Winter 2015 16 Fashion Collection Giorgio Armani
2016 Fall Fashion Man Giorgio Armani Collection
Fall 2015 Men Fashion Show Giorgio Armani Collection

Thu, February 5 2015 » Fashion Blog » No Comments


Acqua for Life

Giorgio Armani is proud to renew his “Aqua for Life” challenge in 2012 to stimulate greater public awareness about environmental and developmental problems, particularly water safety and scarcity, by supporting eco-friendly projects by Green Cross International (GCI) promoting access to safe water for children, and their communities, in poor countries.

The challenge is inspired, and linked, to the exclusive fragrances Aqua di Gio for men and Aqua di Gioia for women, which are both associated with water, and closely connected with a perception of nature’s bounty, freshness and environmental harmony. Theses values are compatible with the initiatives and principles of Green Cross, the nongovernmental organization founded in 1993 by Mikhail Gorbachev that responds to the combined challenges of security, poverty and environmental degradation to ensure a sustainable and secure future for all.

In 2012, the “Acqua for Life” challenge, a solidarity campaign on a global scale and with a strong focus on the Internet, is committed to continuing and extending support to Green Cross International’s ( efforts to improve access to safe drinking water via its project in Ghana, and for the first time Bolivia. GCI’s Smart Water for Green Schools Smart Water for Green Schools programme provides water to communities where access to safe water is limited.

You can help even without buying a perfume just click “Like” here

or on to donate 50 liters of drinking water for Ghana and Bolivia.
This is what you have to do to participate in a virtual water race that starts in Milan and arrives in Ghana and then in Bolivia. The collected liters are visible in real time on the site.

On the site you can also check the progress of work in total transparency that characterizes this concrete, measurable and effective charity.
As in 2011 our minimum target is 40 million liters of water. This year we hope to be able to exceed that, thanks to the water race and your ‘like’ on Facebook.

Giorgio Armani Acqua for Life
Acqua for Life Giorgio Armani 2012

Sat, March 10 2012 » Fashion Blog » No Comments

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