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ICEBERG SPRING SUMMER 2014 WOMEN’S COLLECTION – MILANO FASHION WEEK

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SPRING/SUMMER 2014 WOMENSWEAR COLLECTION

A revolution as to aesthetic, codes and direction. It’s a return to the brand’s roots, with a strong innovative and icononclastic spirit, no sense of nostalgia. The new spring/summer 2014 Iceberg women’s collection designed by Alexis Martial signals the beginning of a profound change.

Right from the start, the principle of the uniform so dear to Iceberg takes hold. Merging with a Manga aesthetic, it sparks the idea of a boy scout journeying toward Harajuku, Japan. These two universes are clearly highlighted by the use of the color white, which plays a central role in this theme where quasi-couture structures are always fresh and fun.

Inspired by Japanese pop culture, the brand name shows up in pictographic lettering along with the abstract design of an iceberg. In form of embroidered patch or holographic reflector, it appears as if a signature on a variety of items, so creating a leitmotif cutting across the whole collection.

For example, on a baggy streetwear type sweat: other element marking the brand’s archives, though now in the freshest of styles thanks to innovative materials. Leather and neoprene closely coupled with fine muslin turn the latter into a wonderfully edgy basic.

An ultra sheer nylon knit fabric, product of a special textile process, covers print or embroidered dresses to create the impression of an iridescent jellyfish. Lastly, there are clothes more in the way of couture with streetwear accents. Funky volumes. Miniskirts draping on hips.

Impalpable silk muslin dresses with iridescent rhodoid bands and – on top – black knit gilets or aprons evoking a factory or workshop context. Accessories reinforce the distinctly contemporary Nipponic feel of the collection, as in ankle boots and open-toe sandals with soft rubber sole.

Plexiglas studs, jewel-buttons add a luxurious touch to this playful work garb. Even collars come complete with a precious lacquer metal piece that mimics the classic boy-scout neckerchief.

 

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Mon, October 28 2013 » Fashion Blog » No Comments

BACKSTAGE ICEBERG SPRING SUMMER 2014 MEN’S COLLECTION – MILANO FASHION WEEK

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Thu, September 5 2013 » Fashion Blog » No Comments

ICEBERG SPRING SUMMER 2014 MEN’S COLLECTION – MILANO FASHION WEEK

Iceberg Man Milano Fashion Week

 

The frenetic pace of life in the big metropolis, the dynamic flux and constant discovery of new styles and languages.

Young men speeding toward work on bikes, racing against time on a journey full of hidden dangers and amazing surprises.

Everyday experience becomes urban safari: so is the inspiration for a collection offering a unique slant on our new liquid society. The constant motion that, in the Information Age, turns living into a great adventure once again.

An urbane vision of dressing where formal duality – daytime/evening, inside/outdoor, warm/cold – finds expression in a sole all-encompassing solution.

Sportswear moves forward, evolves thanks to the elaboration of specific designs, items then made finer and richer through tech mesh linings, double openwork leathers, intarsia knits, ergonomic cuts and grosgrain inserts.

Fleece fabric, cashmere, jersey and silk in black, navy and khaki hues. Touches of blue and orange evoking 1990s industrial design, back when shape & color were one and the same.

 

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Tue, September 3 2013 » Fashion Blog » No Comments

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