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MSGM FALL WINTER 2015-16 WOMEN’S COLLECTION – MILAN FASHION WEEK

Fall Fashion Woman Msgm Collection 2015
Fall Fashion Woman Msgm Collection

 

The color breaks in … Powerful, firm and vivid. Full and total.

A new way to experiment for MSGM.

A new sporty chic soul is matched with a new feeling of familiar nostalgia.

The cropped pants widen in the bottom. Flared and high waisted skirts to wear with a technical ribbed turtleneck in acid colors. The shorter coats are mannish. The longer ones to wear with color contrasting belts.

The prints are not digital anymore, the prints are prints anymore. But they come from a combination of different materials or techniques. The prints are acid flowers on fur, patchwork made by astrakhan, baby mongolia, kiddasha or they are tombolo lace or leather stripes.

As the applications: colorful macramé design by a spirograph. Or hearts in technical fabric, ruffled and crimped by stitching.

As the inlays: sporty and solid stripes made of contrasting colors. Original tennis triacetated sweatshirt fabric combined, with nostalgic washed silk crepe rouches.

It ‘a new graphic story told in the wool clothes, light georgette, hairy mohair, eco astrakhan and eco feathers with lurex.

Electric blue and fuchsia, camel and orange, yellow and blue, black and white, red and blush.

The bags and shoes are inlaid as Texan boots while hearts and stars rely on a patchwork of suede and nappa multicolor.

Sometimes, somewhere … a touch of neon yellow signed by MSGM.

 

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Tue, June 16 2015 » Fashion Blog » No Comments

MSGM SPRING SUMMER 2015 WOMEN’S COLLECTION – MILANO FASHION WEEK

Msgm Spring Summer 2015 Women's Fashion Show

Msgm © Copyright 2014

… for those who have read FREEDOM, and exclusively for JONATHAN FRANZEN fans.

“FREEDOM speaks of the FUTURE”

Walter Berglung’s life is falling apart and he continues undeterred in his obsession for the small warbler, the defenceless symbol of a species threatened by extinction.

And then there is the charming and charismatic Richard Katz with his obsession for indie-rock music which brings him fame and turns him into an international star.

They are obsessions.

MUSIC AND WORDS.
FREEDOM.
THEY ARE THE RULEZ BY MSGM.

BIRDS ​and MUSIC.

“Je ne suis pas une femme fatale”, Mme Bruni said.
“Je suis la femme ressort”, the French indie-punk group LA FEMME sings.

Woodpeckers are mean and punk on cotton duchesse.
The chaffinch becomes a bold print on mikado, or 3D, embroidered in multicolour plastic.
Hummingbirds and sparrows turn first into geometric prints and then into fake embroidered patches.

The new obsession: LETTERING.
F.R.E.E.D.O.M.
EMBROIDERED. MACRAME. PATCHES. On organza. On tulle. On cotton.

Street Style is not abandoned. It is pushed to its limits.

The old obsession: FLUORESCENCE and STRIPES.
Neon yellow. Neon orange.
FLUORESCENCE IS BACK.
STRIPES ARE BACK.

“Tu te poses des questions; n’écoute que la musique. Le ressort ne tient plus le choc”.

 

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Thu, September 25 2014 » Fashion Blog » No Comments

MSGM SPRING SUMMER 2015 MEN’S COLLECTION – MILANO FASHION WEEK

Msgm © Copyright 2014

X(ex) Cruel stories of youth.

Showing the video by Motus* “Je me cherche”. “Je veux dire: le rien, le vide, tout le monde le voit partout… mais moi je résiste, j’essaie, je veux que quelque chose arrive. Abolir le temps mort, être en écoute permanent… assumer le risque de s’exposer à la première personne.”

Alghiero Boetti’s beautiful maps as inspiration. His embroidered tapestries. “The infinite Possibilities of Existence”. “Encounters and Challenges”. His free and inventive use of language.

Teddy Boy Grunge: words with strong connotations of the USA of the fifties and sixties for an eighties silhouette. WONDERLUST, GROOVY, MAMAS BOY. Pineapples and Cactus are borrowed from nature, and are turned into prints, embroidery and knits.

Ferns are borrowed from interior décor and turned into clothing. But everything can co-exist, even in a single piece: ferns are interrupted by flags, and flags are interrupted by black&white optical warning tape.

“Signs and Design”. “Give Time to Time”. “Hungry for Wind”. “Attracting Attention”. “For new Desires”.

The cactus are on canvas and batiste. The ferns are on crisp poplin and wool flannel. The spots are on cotton canvas. The hound’s-tooth on linen.

Multicoloured rugby stripes on sweatshirts. The optical flags are on nylon. The gingham is large on piqué polo shirts, and inserted in knitwear. Polos are the new shirts. Shirts are the new sweatshirt. The cotton tunic the new t-shirt.

Wide trousers with darts and wide off-the-shoulder tops. Box shirts and maxi bermuda boxers. The New Comfortable. Pink, mauve, light blue, turquoise, yellow. And beige, blue, military green and black.

This story only has one tune in the background: “I walk alone” by the Californian indie band YACHT.

“I see immense beauty in the work in the Embroidered Map. I had no part in that work, I made no choices, as the world is as it is and I did not design it, flags are what they are and I did not design them. In short, I did absolutely nothing: when the basic idea, the concept appears, everything else is no longer a choice”. A Boetti

 

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Fri, July 4 2014 » Fashion Blog » No Comments

MSGM FALL WINTER 2014-15 WOMEN’S COLLECTION – MILANO FASHION WEEK

MSGM © Copyright 2014

 

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Sat, June 14 2014 » Fashion Blog » No Comments

MSGM FALL WINTER 2014 MEN’S COLLECTION – MILANO FASHION WEEK

Msgm © Copyright 2014

“WHAT IS TRUTH?” Asks Johnny Cash.

“DON’T LIE” – “I AM WHAT I AM” Answers the Vampire Weekend.

Music as inspiration. Songs hung on a mood-board.

“BEAUTY IS TRUTH”

Beauty and truth implied as looking at oneself in the mirror and reviewing what has been done up until now.

The iconic MSGM images are processed. Almost ruined, and become new images printed on t-shirts, sweatshirts and are also used as mohair intarsias.

The look worn by the models on the runway is photographed and printed on garments.

Beauty, as a concept and an inspiration.

“TRUTH IS BEAUTY”

Be frank. Be honest.

“I AM WHAT I AM” – FASHION NEEDS THIS.

The page on which to write this new story is made of marble. And marble is the new obsession.

“WHAT IS TRUTH?”

Messages and words on grosgrain, poplin, sports jersey. Phrases and poems about love. Words stolen from Sylvia Plath.

Everything is black on white. Sometimes on mélange gray. Like a piece of torn paper that becomes a shirt or a sweatshirt.

LOVE – FASHION NEEDS LOVE.

“YOUR LOVE IS MINE” on batiste.

“LOVE IS ART” on t-shirts.

“THE EYES CAN SEE WHAT THE MOUTH CANNOT SAY” as a new detail.

And the new logo craze ‘MSGM – F / W 2014’. The brand and the season.

Plus checks, flannels and cottons. Bombers and parkas. Everything is over-size.

Skinny pants and slim-line tuxedo jackets are the new tailored looks. Shirts with prints, logos or embroidery are worn like sweatshirts.

Gold and silver break up colors. There’s a lot of black. And a lot of white.

THE MOST IMPORTANT THING IS THE MESSAGE – “THAT IS ALL”

“I’m a lover of fashion, married to fashion, and a fashion traitor. I express myself while I’m designing a garment, I write it, I write fashion more than I draw it.

There’s a lot of contrast in fashion, because we live in an era of rock, of airplanes, of strong emotions.

And fashion has to communicate, communicate, communicate all this emotion.

How I’d love to write a song about fashion. Because in the end, if I hadn’t done fashion I would have been a musician” – Hugues Le Bars.

 

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Thu, February 13 2014 » Fashion Blog » No Comments

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