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SPORTMAX FALL WINTER 2018 WOMEN’S COLLECTION – MILAN FASHION WEEK

Sportmax Fashion Show FW 2018 Milan
Sportmax Fashion Show FW 2018

 

Sportmax is poised on the starting line with a Winter 2018 collection made of luxurious and high-tech fa- brics. Sportmax is ready to race down the snowy slopes and icy sidewalks of the super cities of the world.

From Courchevel to Milan, from Gstaad to New York, from Cortina to London and from Aspen to Paris, the chromatic range of the latest must-haves emerge in decidedly color block style: the neutral tones inspi- red by men’s wardrobe are mixed to sporty green, red, yellow and blue. The logo becomes a shield: SPX. In addition, like a sports team bib “Sportmax since 1969” pops up on boots as a reminder of the brand’s upcoming anniversary.

Five decades dedicated to design are a true milestone and they mark the brand’s never-ending irt between fashion and comfort. A back ip tosses us back to the 80s with wide-shouldered puffer coats made of goose down combined with the latest in technological fabrics.

A collection of quasi- in nite proposals for the cooler months that feature a range of lengths along with outerwear, hoods and removable quilted collars which transform the looks of coats, jackets and sweaters with the use of layers. Between the leggings and stretch ski pants, the pants are often à trompette.

The skirts and dresses, from pleated to narrow to even ared, are fastened with zippers in order to show off or hide everything, depen- ding on the mood. Classic lines and technical design come together in every look. The concept of mo- vement dominates the remix of cashmere, nylon, wool, viscose, lurex and technical jersey. The menswear fabrics are lined with wool or nylon.

The houndstooth weave is coated with a high-tech veil giving it more light. The jacquards become lightweight with the addition of acetate or viscose inserts. The sweatshirt steps out in jersey or cashmere and satin, combined with high-tech materials, shows off its sensual side.

The exibility of the body and soul is featured in the high-performance knitwear that shapes the silhouette with sweaters cut like the uniforms of ski teachers. The turtlenecks illuminate the face with their diamond motifs, giving the sense of a foulard at the neck.

Brogues, short booties, over-the-knee cuissards and shoes with rubber-treaded soles facilitate movement across wet and frozen surfaces whether sporting a belt bag on the hip or a mini bag in the hand.

The extreme combination between classics and technology de nes the new attitude of Sportmax.

 

FW 2018-19 Sportmax Fashion Show
Model Fashion Show Sportmax
Woman FW 2018-19 Fashion Show Sportmax
Fall 2018-19 Womenswear Sportmax
Winter 2018 Fashion Trends Sportmax
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Tue, February 27 2018 » Fashion Blog » No Comments

SPORTMAX FALL WINTER 2017-18 WOMEN’S COLLECTION – MILAN FASHION WEEK

Sportmax Fashion Show FW 2017 Milan
Sportmax Fashion Show FW 2017

 

For Fall-Winter 2017/2018, Sportmax returns faithfully to the meticulous codes of its Italian sportswear origins. The élan of clean lines is enhanced this season with meticulously researched technical materials, while a new electric mood is sourced by the collection’s dynamic, raw energy. Cut exclusively in deep black, brilliant white, regimental navy and adventure orange, the clothes arise in a high-de nition vision.

Reductive in its forms, the collection nonetheless has plenty to say. The singular pattern this season is an army of words that spurt out like a digital computer screen, running across knit sweaters, scarves, nylon shirts or vertically down fold- front dresses. Run, Run Steady, and even the Sportmax logo all provide a steady stream of black and white conversa- tion as well as graphic punch to the surface of the clothes.

Sturdy hooded coats cut from a double-faced maxi-corduroy wool velvet are underpinned with strata of quilted nylon. Materials like crisp nylon and shiny shrink-wrap PVC underscore the speedy, high-tech avor of the season, while sheer silk georgette oats over sporty word sweaters, adding a soft, diaphanous layer. Opposites attract in a luxurious dou- ble-faced wool anorak that is reversible, showing off its sporty nylon interior. Knitwear, a Sportmax staple, is innovative as always, including sweaters with nylon quilted arms and bi colored thickly ribbed sweaters with detachable collars.

Silhouettes this season are clean, yet intriguing. Skirts come long and straight or cropped, revealing legging legs. Pants are high waisted with ribbed knit ankles and volume through the hips or skin-clinging in a technical stretch. Dresses are airy and oating, such as hooded zip front crepe de chine dresses or clouds of silk georgette masquerad- ing a word game. Nylon and silk jumpsuits and Sportmax sweatshirts – see now buy now – add a sporty utility.

The slick, speedy look is kicked off with kitten-heel, pointy toe booties; leggings peek out from under pants worn with sling back, high vamp pumps. Handbags this season are small, rigid and functional, featuring thick, contrast color straps that are worn cross body or around the waist. Eyewear has been attened into grey or blue screens with clear piping, nishing off the look with a high-tech edge.

 

FW 2017-18 Sportmax Woman Model
Woman Model Fashion Show Sportmax
Woman FW 2017-18 Fashion Show Sportmax
Fall 2017-18 Womenswear Sportmax
Winter 2017 Fashion Trends Sportmax
Sportmax Woman 2017
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Sun, April 16 2017 » Fashion Blog » No Comments

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