Sportmax © Copyright 2020
This season, ensembles bear messages that transcend mere aesthetics. The Sportmax Fall-Winter 2020/21 women’s collection confronts both the imminence of a hyper-technological future and the pursuit of a connection with a deeper sense of self. A balanced dichotomy between two scenarios, the latest Sportmax collection also permeates a positive outlook that is open to dialogue, encounters and reciprocal discovery.
Fall-Winter is an embrace of style between a structured mood and a futuristic one, in terms of accents. The sweetness of female silhouettes is imbued with an authentic seductiveness, void of stereotypes.
On the runway, outerwear, the eternal symbol of the brand, takes center stage. Capes, coats, jackets and raincoats are fashioned with unconventional rows of buttons and are updated with exaggerated shoulders, detachable collars and decor embellishments.
Jackets are often defined by compact volumes that compliment short skirts or high-waisted, slightly-flared trousers. The same slacks and skirts are effortlessly married with the billowing elegance of delicate blouses lavished with demi ruffles or anterior plissé.
Layered vests and bodices are dominated by faux leather in solid colours or silver matched with fluid silk and knit dresses. Leather is also worked into pleated inserts or combined with knits, infused into tops, jumpsuits, skirts and pants.
A recurring element is the coordinated outfit, complete with coats and skirts, united by the same materials. Sartorial techniques derived from the tuxedo have been extended to a dress-coat combo version with satin lapels. Denim, incorporated with touches of duchesse, are also a homage to the classic tuxedo.
Dresses are a play on traditional tailoring, revealing underlying fabrics and asymmetrical silhouettes that facilitate three-dimensional effect. A delicate softness accentuates a sinuous figure.
The colour palette is a blend of neutral tones such as camel and khaki, juxtaposed by deeper colours such as navy blue, grey mélange — punctuated by white, pinks and light blues. Predominantly floral prints, as well as délabré upholstery-style patterns and jacquard motifs infuse a sense of levity into an overall futuristic theme.
Boots expand beyond the knee, fashioned with a sculpture heel. Sandals are crafted with ankle straps, while sneakers are reminiscent of astronaut footwear. The Space-Age concept is further emphasised by ultra-scenographic eyewear.
(more…)
Tags: FALL WINTER WOMEN 2020, SPORTMAX, SPORTMAX FW 2020
Tue, February 25 2020 » Fashion Blog
MOOD
The SPORTMAX SS20 sets sails on a journey with a sense of freedom and levity inspired by the artist Daniel Wurtzel known for his large- scale kinetic sculptures and installations. Artworks which communicate a sensation that frees the body and soul. The collection powerfully mixes neo-romantic femininity and Sportmax’s signature interpretation of tailoring. The flying fabrics, the triangular shape of the sail, ropes and stitching define new silhouettes. The attitude of this aesthetic code turns around the idea of lightness, movement and femininity.
ATTITUDE
The collection plays with the contrasts between precise tailoring and the delicate fluidity of blouses and printed dresses in soft colors that appear to be faded by the sun. Fluid dresses in distinct silhouettes are characterized by important volumes and transparencies. Draping has been interpreted to emphasize an ideal femininity. Kaftans and shirt dresses are paired with knit ponchos or tops. The tailored suit is offered in feminine colors and soft fabrics, while pants and skirts are styled with puffy flower-print shirts or blouses with chains and leather band details. Floral prints in a hushed color palette are emphasized with a glossy effect.
MATERIALS
Summer cotton stripes, rubberized jersey and georgette, silk and leather. Mixing and layering of contrasting materials, the leather meets the fluid dress and the light shirts on necks and cuffs. Skirts and vests are constructed from a one-of-a-kind fabric made from woven leather that create a sophisticated graphic plaid, finished with a combination of both fringed edges and piped leather trim.
ACCESSORIES
The looks are accessorized with ankle-wrap sandals with rounded leather cords and high-performance futuristic sneakers, plus sporty leather caps, bucket bags and eyewear characterized by unexpected shapes and material combinations.
COLORS
A palette of faded, delicate colors: from white to light shades of greyish sky blue, dusty pink and sea foam green to the deeper cornflower blue and rich indigo.
(more…)
Tags: SPORTMAX, SPORTMAX SS 2020, SPRING SUMMER WOMEN 2020
Wed, September 25 2019 » Fashion Blog
Sportmax© Copyright 2019
MOOD | INSPIRATIONS
For its Fall/Winter 2019-20 collection, SPORTMAX introduces a vision of classicism projected into the future, working on the silhouette. The collection develops a new concept of dynamic feminine and futuristic tailoring, that is also interpreted in the new combination of suits created by mixing two joinable pieces, wearable in multiple ways to become the classicism of the future. Sunglasses, an important new category addition thanks to the exclusive worldwide licensing agreement with Marcolin Group, are characterized by strong shapes, contrasting materials and asymmetrical lines. A new sneaker collection, marked by overlapping layers on the upper in suede, rubber- effect leather and 3-D concentric circles on the soles, delineates a new dynamic shape.
SHAPES | TECHNIQUES | KEY LOOKS
A sense of energy emanates from outwear pieces, from coats to bomber jackets, that defines new volumes through the shoulders, emphasizing the play on curves and contours. Building on the concept of classicism of the future, a part of the brand’s DNA, the collection proposes oversize double-face coats and those with placement stripes, blazers and skirts combine various patterns and materials, the cashmere shearling jacket with back seams and the transformable trench coat, which can be divided into two pieces, mixed and matched with the leather vest, a key garment which can be paired with RTW pieces and knitwear, interplaying and enriching the wardrobe combinations. The sportswear-inspired attitude of lightly padded nylon dresses and matelassé shirts with graphic effects styled with baseball caps complete the look.
COLOURS | MATERIALS
The collection plays on shades of grey with sartorial-inspired fabrics, like pinstripe wool, herringbone and stripes, and delicate colours of nature, which almost announce the arrival of spring: touches of white, beige, sand, light blue and caramel. Crossing materials with one another, wool is mixed with leather to create contrasts between matte and shiny effects. Bright colours on the padded nylon garments and on the printed and patterned knitwear vibrates in stronger hues of rust and bright blue, turquoise and green.
(more…)
Tags: FALL WINTER WOMEN 2019-20, SPORTMAX, SPORTMAX FW 2019-20
Tue, February 26 2019 » Fashion Blog
Sportmax is poised on the starting line with a Winter 2018 collection made of luxurious and high-tech fa- brics. Sportmax is ready to race down the snowy slopes and icy sidewalks of the super cities of the world.
From Courchevel to Milan, from Gstaad to New York, from Cortina to London and from Aspen to Paris, the chromatic range of the latest must-haves emerge in decidedly color block style: the neutral tones inspi- red by men’s wardrobe are mixed to sporty green, red, yellow and blue. The logo becomes a shield: SPX. In addition, like a sports team bib “Sportmax since 1969” pops up on boots as a reminder of the brand’s upcoming anniversary.
Five decades dedicated to design are a true milestone and they mark the brand’s never-ending irt between fashion and comfort. A back ip tosses us back to the 80s with wide-shouldered puffer coats made of goose down combined with the latest in technological fabrics.
A collection of quasi- in nite proposals for the cooler months that feature a range of lengths along with outerwear, hoods and removable quilted collars which transform the looks of coats, jackets and sweaters with the use of layers. Between the leggings and stretch ski pants, the pants are often à trompette.
The skirts and dresses, from pleated to narrow to even ared, are fastened with zippers in order to show off or hide everything, depen- ding on the mood. Classic lines and technical design come together in every look. The concept of mo- vement dominates the remix of cashmere, nylon, wool, viscose, lurex and technical jersey. The menswear fabrics are lined with wool or nylon.
The houndstooth weave is coated with a high-tech veil giving it more light. The jacquards become lightweight with the addition of acetate or viscose inserts. The sweatshirt steps out in jersey or cashmere and satin, combined with high-tech materials, shows off its sensual side.
The exibility of the body and soul is featured in the high-performance knitwear that shapes the silhouette with sweaters cut like the uniforms of ski teachers. The turtlenecks illuminate the face with their diamond motifs, giving the sense of a foulard at the neck.
Brogues, short booties, over-the-knee cuissards and shoes with rubber-treaded soles facilitate movement across wet and frozen surfaces whether sporting a belt bag on the hip or a mini bag in the hand.
The extreme combination between classics and technology de nes the new attitude of Sportmax.
(more…)
Tags: FALL WINTER WOMEN 2018-19, SPORTMAX, SPORTMAX FW 2018-19
Tue, February 27 2018 » Fashion Blog
For Fall-Winter 2017/2018, Sportmax returns faithfully to the meticulous codes of its Italian sportswear origins. The élan of clean lines is enhanced this season with meticulously researched technical materials, while a new electric mood is sourced by the collection’s dynamic, raw energy. Cut exclusively in deep black, brilliant white, regimental navy and adventure orange, the clothes arise in a high-de nition vision.
Reductive in its forms, the collection nonetheless has plenty to say. The singular pattern this season is an army of words that spurt out like a digital computer screen, running across knit sweaters, scarves, nylon shirts or vertically down fold- front dresses. Run, Run Steady, and even the Sportmax logo all provide a steady stream of black and white conversa- tion as well as graphic punch to the surface of the clothes.
Sturdy hooded coats cut from a double-faced maxi-corduroy wool velvet are underpinned with strata of quilted nylon. Materials like crisp nylon and shiny shrink-wrap PVC underscore the speedy, high-tech avor of the season, while sheer silk georgette oats over sporty word sweaters, adding a soft, diaphanous layer. Opposites attract in a luxurious dou- ble-faced wool anorak that is reversible, showing off its sporty nylon interior. Knitwear, a Sportmax staple, is innovative as always, including sweaters with nylon quilted arms and bi colored thickly ribbed sweaters with detachable collars.
Silhouettes this season are clean, yet intriguing. Skirts come long and straight or cropped, revealing legging legs. Pants are high waisted with ribbed knit ankles and volume through the hips or skin-clinging in a technical stretch. Dresses are airy and oating, such as hooded zip front crepe de chine dresses or clouds of silk georgette masquerad- ing a word game. Nylon and silk jumpsuits and Sportmax sweatshirts – see now buy now – add a sporty utility.
The slick, speedy look is kicked off with kitten-heel, pointy toe booties; leggings peek out from under pants worn with sling back, high vamp pumps. Handbags this season are small, rigid and functional, featuring thick, contrast color straps that are worn cross body or around the waist. Eyewear has been attened into grey or blue screens with clear piping, nishing off the look with a high-tech edge.
(more…)
Tags: FALL WINTER WOMEN 2017-18, SPORTMAX, SPORTMAX FW 2017-18
Sun, April 16 2017 » Fashion Blog
