Burberry celebrates China: British Music, Technology, and Fashion live from Beijing.
Christopher Bailey is organizing the most innovative event ever realized to this day by the brand, celebrating Burberry, Britishness, Music and Technology in China.
Burberry will be the first luxury brand to use such innovative virtual technology, combining real models with animated sequences and realistic holograms- an audio, visual and sensory experience that guarantees total immersion, thanks to the link between the physical digital world.
The event will celebrate the recent opening of the flagship store more technologically advanced than the brand!
Live streaming tomorrow on my blog Stay tuned!