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Alberto Guardiani and i-D in hot pursuit of the new It-Shoe
Alberto Guardiani – a leading name in Italian footwear – and i-D – the influential British fashion and culture magazine, are proud to announce the launch of the exciting and unique ‘Cinderthriller’ competition.
The collaboration is all about joyous femininity and allure and follows in the path of the launch of the “Lipstick Heel” – Alberto Guardiani’s iconic shoe, which has won an international array of fans including Katy Perry and Sarah from Paris’ most reputable boutique, Colette.This incredible success has led to Alberto Guardiani joining forces with i-D to launch a worldwide competition to find the next It Shoe, one capable of repeating the Lipstick Heel’s remarkable performance.
The competition has been named ‘Cinderthriller’, a title which epitomises the feminine concept and the thrill of the search.
The competition is open to aspiring shoe lovers and designers internationally, launching during Milan Fashion week on Thursday, September 22nd, and continuing up until midnight November 11th. The ten most innovative shoe designs will be presented to a prestigious panel of industry superstars including Terry Jones, i-D’s Editor in Chief, Rubina – one of the Guardiani daughters, Anna dello Russo – the international creative consultant and fashionista, Georgina Goodman – the prolific shoe designer, Sarah – the owner of Paris’ most famous concept store and Andrew Keith, president of Hong Kong’s premium department store, Lane Crawford.

Three finalists will be invited to present their creations during an event at 10 Corso Como during Milan Fashion week February 2012. The winning designer will receive £5,000 prize money and see the new It Shoe become part of the Alberto Guardiani autumn/winter 12 collection, sold within the brand’s stores as well as key retail partners, Colette and Corso Como.
i-D will invite top design institutions to participate, as well as promoting the competition across i-D’s network of international contributors and collaborators. All details and updates of the collaboration will feature on www.albertoguardiani.com, www.i-donline.com, and across both brand’s social networking sites (Facebook, Twitter, Tumblr).
The Cinderthriller plot, will unfold gradually through a series of five videos, shot by world-class photographers and video-makers under the creative direction of Terry Jones.
The first episode was showcased during the exclusive launch event co-hosted by Alberto Guardiani and i-D in Milan,on September 24th. The party celebrating women, glamour and style, will set in motion an action-packed hunt for the new It Shoe!

Thu, September 29 2011 » Fashion Blog

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