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Hollywood 1934 “Don the Beachcomber” opens up. Tiki mania becomes all the rage. Tiki: bizarre mix of primitivism and beach culture. 
Hawaii vs Los Angeles, Honolulu vs Miami, Lifestyle vs Jet Set. Deco and Liberty contaminations. Hibiscus prints and paisley create a kaleidoscopic explosion of patterns.
The irreverent brand’s mission: to break the rules… to take over the cultural evolution of tiki style. Evolution and revolution.
“Allez Allez Allez…” Camille sings. “Allons MSGM Girls!” with all the pride of a feminist rebellion. “Prend la force dans la taille et dans les tallons”.
Furniture fabrics, woven mats with a clear futuristic flavour: shiny striped raffia and intertwined multicolour checked techno raffia. Lightweight neoprene with a punched flower design.
Three dimensional embroidery brings coloured plastic jungles to life Tiki/jungle prints on crêpe de chine and chiffon set an exotic mood. Hibiscus filigree prints, Tiki chandelier print. Multicolour strands for both the print and the embroidery
Split silhouettes on faille printed pareo skirts. Metropolitan contamination: crop tops and chevronne raffia mini skirts. Deal breaker: white men’s shirts slip into the looks Bows, folds and ruffles in parachute poplin are the new shapers.
Chocolate brown is the colour of the season. Deep brown and pink. Turquoise and orange. Sandy beige and mint green. And then there’s white.


MSGM Woman Milano Fashion Week
Summer MSGM Trends 2014 Woman
Summer 2014 Fashion Show MSGM
Spring Summer 2014 Fashion Women's Collection MSGM
Spring 2014 Menswear Fashion Show MSGM

Summer 2014 Fashion Trends MSGM
MSGM Woman 2014
MSGM Style
MSGM Catwalk
MSGM Spring Summer 2014 Womens Collection Milano Fashion Week
Spring 2014 Fashion Trends MSGM
Summer 2014 Woman Trends MSGM
Runway MSGM Spring Summer 2014 Women Collection Milan Fashion Week
Fashion Model MSGM Catwalk
MSGM 2014 Collection
MSGM SS 2014
MSGM Milano Fashion Week
Fashion Woman Model MSGM Catwalk
MSGM Milano Fashion Week Womenswear
2014 MSGM
MSGM Fashion Show
MSGM 2014
MSGM Spring Summer 2014
MSGM Spring 2014 Catwalk
Catwalk MSGM Summer 2014

Special thanks to Floriana Di Carlo Photographer

Thu, November 7 2013 » Fashion Blog

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