MSGM SPRING SUMMER 2015 WOMEN’S COLLECTION – MILANO FASHION WEEK

… for those who have read FREEDOM, and exclusively for JONATHAN FRANZEN fans.

“FREEDOM speaks of the FUTURE”

Walter Berglung’s life is falling apart and he continues undeterred in his obsession for the small warbler, the defenceless symbol of a species threatened by extinction.

And then there is the charming and charismatic Richard Katz with his obsession for indie-rock music which brings him fame and turns him into an international star.

They are obsessions.

MUSIC AND WORDS.
FREEDOM.
THEY ARE THE RULEZ BY MSGM.

BIRDS and MUSIC.

“Je ne suis pas une femme fatale”, Mme Bruni said.
“Je suis la femme ressort”, the French indie-punk group LA FEMME sings.

Woodpeckers are mean and punk on cotton duchesse.
The chaffinch becomes a bold print on mikado, or 3D, embroidered in multicolour plastic.
Hummingbirds and sparrows turn first into geometric prints and then into fake embroidered patches.

The new obsession: LETTERING.
F.R.E.E.D.O.M.
EMBROIDERED. MACRAME. PATCHES. On organza. On tulle. On cotton.

Street Style is not abandoned. It is pushed to its limits.

The old obsession: FLUORESCENCE and STRIPES.
Neon yellow. Neon orange.
FLUORESCENCE IS BACK.
STRIPES ARE BACK.

“Tu te poses des questions; n’écoute que la musique. Le ressort ne tient plus le choc”.