For the Salvatore Ferragamo Fall Winter 2015 collection, Massimiliano Giornetti explores tactile elegance to stimulate the senses. Different elements are mixed to create a fabulous design: a fairy tale story made up of fantasy and creativity.
His narrative framework, fashioned by an intriguing language of symbols, animal motifs, stitches, and ties, is combined into a pristine men’s wardrobe.
The centre of this universe is filled with positive resilience and virile sensuality. Silhouettes are soft with relaxed and voluminous profiles. Surfaces owe their treatments to a skill of concentration and precision. Key pieces lay the blueprint for his wardrobe: tailored suiting, double- breasted jackets, blousons and outerwear including duffel coats.
The tailoring is neat and light. Against this backdrop are unexpected flashes of surprise; multi-coloured embroidery and leather patchwork create surreal animal motifs: zebras, flamingos, monkeys. Knitwear masters woven motifs intertwined with stitching or is intensely finished in lightweight treatments.
Striking three-dimensional coats are worn with cable-knit pullovers and big scarves: bold and ever-present, materials are central as the true protagonists. Unshakeable, traditional leathers and fabrics are permanently altered, transformed by artisanal handwork.
An emphasis on experimental craft techniques underlines and updates one of Ferragamo’s founding principles, a unique vision transcending time, with a foundation built by invention and innovation, rigorous methods and free associations.
The colour palette: woody and nocturnal. Shades of dark green, chestnut, deep red, black and melange grey are lit up by bright, decorative details.
The accessories are melded together, reflecting the intentional, unusual combinations and unexpected pairings portrayed throughout the collection.
Crocodile lace-ups and boots are reinforced at the toes and heels with natural leather emphasized by visible stitching; casting the illusion of blending footwear, the accumulative effect highlighted by contrasting textures.
Generously-sized duffels in various materials carry the motif, reworking Salvatore Ferragamo’s original bag for the modern gentleman.
The story is studded with miniature jewels in a decorative, narrative gesture where bronze and horn claws are used as buckles and brooches.
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