Street culture IS culture. It’s everywhere. For Fall ’15 Moschino makes street wear every-wear.
Start with the roots of street apparel; workwear and military. In quilted, inflated, colorised – jolted with bolts of lightning. Camo, for sure, with a logo camo worth reading.
Pitch in a shot of sportswear; basketball tank tops, hockey jerseys, baseball stripes. Teamed with Looney Tunes playaz; tough Tweetie, bad-to-the-bone Bugs, and Sylvester from the block. Tasmanian Devil? The Devil wears Moschino.
But before fabulous-ing trademarked icons becomes too much our trademark – hallo Barbie girl – let’s look at an icon of our own. Toy Bear, Moschino’s cuddly, fuzzy fragrance figure steps up to the runway. He’s our capsule collection’s main squeeze. Love him and he’ll love you right back.
What do you see on the street? Denim? Check. Leather? Check. Underwear as outerwear? Check. Ballgowns…? You better get your eyes checked.
For the finale Jeremy Scott scoured New York City armed with his camera and a passion for expressive font, shade, and spray. His destination? Graffiti gala dresses as fit for the steps of the Met as they are for the subway.
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