Moschino launches “Clothed For Construction,” the new capsule collection designed by Creative Director Jeremy Scott. Construction sites and street signs were the creative influence for a collection of garments and accessories that, for the first time – starting February 2014 – include unisex and men’s items.
The stop sign is modified to read SHOP: a cartoonlike fashionista symbol bearing human attributes, with feet dressed in pumps and hands grasping Moschino shopping bags, like an immediate call to stop and get shopping for the new must-haves of the season.
The DOUBLE CLAMP adopts the image of the clamp used on scaffolds as an iconic graphic element on wool and satin dresses, knitwear, sweatshirts, t-shirts, jumpsuit pants, small accessories and various models of bags, which range from the shopper to the bucket bag to the shoulder bag in quilted leather, which closes with a shiny plated metallic double clamp.
Finally, as the perfume “Toy” was presented last season, this collection will include a reference to “FRESH,” the new Moschino fragrance whose fun bottle in the shape of cleaning spray will be revealed on the runway the night of the show.
The selection inspired by this perfume pairs a t-shirt with the “fresh couture” print with an iPhone cover and a backpack in shape of a detergent bin.
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