The starting point is no longer the outfit itself. It’s the desire to tell our story, reveal an emotion, a way of life. In this way, people no longer purchase a piece of clothing but a memory, a love, a special moment, a DNA. Our DNA is the South and all the symbols that represent it: flowers, pasta, bread, good luck charms, shells, fish, religious symbols, music, ice cream, drinks, dolls, biscuits, forks, spoons, pizza and Mandolin.
All of this is love, is #DGFamily.
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