Stepping into the blue of a chroma key. The color allows the change of the background however one prefers, teleporting characters across eras and places, in a flip.
It’s a stargate, if you like. The Missoni chroma key is a door that connects different moments in the history of a fashion house that’s been active for more than six decades and has endlessly explored every path of knitwear.
The blue door connects the present time with an instant placed on the cusp of the mid seventies, when volumes were long, lean and liquid, and fashion danced around the body.
A time of high waists and elegant elongation; of enveloping coats, flowing capes and hoods. A flip, and the fluctuating lines materialize here and now, into the blue, in a wardrobe of jacquard coats, capes, jumpsuits, suits and dresses, put together with enveloping moves.
The glitter, the shine and the sparkle so defining of that era return, just like the bonnets and the pierrot collars, which however are brought to decisive proportions. The sparkle of lamè carries in the mens wardrobe, where shine, suiting and wide pants rule.
The long élan of Missoni bridging its own present and with its own past follows a clarity that is a matter of line as it is one of surfaces. Color blocks and blown-up jacquards stimulate the gaze in strict yet gentle ways.
The chroma key allows everything to come back. As such, it knows no nostalgia.
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