Giorgio Armani is proud to renew his “Aqua for Life” challenge in 2012 to stimulate greater public awareness about environmental and developmental problems, particularly water safety and scarcity, by supporting eco-friendly projects by Green Cross International (GCI) promoting access to safe water for children, and their communities, in poor countries.
The challenge is inspired, and linked, to the exclusive fragrances Aqua di Gio for men and Aqua di Gioia for women, which are both associated with water, and closely connected with a perception of nature’s bounty, freshness and environmental harmony. Theses values are compatible with the initiatives and principles of Green Cross, the nongovernmental organization founded in 1993 by Mikhail Gorbachev that responds to the combined challenges of security, poverty and environmental degradation to ensure a sustainable and secure future for all.
In 2012, the “Acqua for Life” challenge, a solidarity campaign on a global scale and with a strong focus on the Internet, is committed to continuing and extending support to Green Cross International’s (www.gcint.org) efforts to improve access to safe drinking water via its project in Ghana, and for the first time Bolivia. GCI’s Smart Water for Green Schools Smart Water for Green Schools programme provides water to communities where access to safe water is limited.
You can help even without buying a perfume just click “Like” here
or on www.facebook.com/acquaforlife to donate 50 liters of drinking water for Ghana and Bolivia.
This is what you have to do to participate in a virtual water race that starts in Milan and arrives in Ghana and then in Bolivia. The collected liters are visible in real time on the site. www.acquaforlifechallenge.org.
On the site you can also check the progress of work in total transparency that characterizes this concrete, measurable and effective charity.
As in 2011 our minimum target is 40 million liters of water. This year we hope to be able to exceed that, thanks to the water race and your ‘like’ on Facebook.