ALBERTA FERRETTI A DATE AT THE PALAZZO
Alberta Ferretti opens the doors of Palazzo Donizetti in Milan to welcome guests to an important date with her fashion. This three-part rendezvous develops an unusual formula for the fashion system: the rooms of the Palazzo will be the setting for a show featuring clothes from Alberta Ferretti’s Rainbow Week, the first capsule collection of ‘see-now-buy-now’ knitwear; the Alberta Ferretti Prefall 2017 collection; and the Alberta Ferretti Limited Edition collection.
“Accepting the invitation of Milan to open fashion spaces to the city, I decided to present a three-part show to the fast-paced fashion world that reveals my approach to fashion. With Rainbow Week I want to introduce the rapidity of the ‘see-now-buy-now’ concept in my world, while with the pre-collection I would like to reveal the methods of my creative process. With Limited Edition, I want to show the public what is behind the design of an exclusive garment and how it affects my interpretation of elegance, femininity, and exclusiveness,” said Alberta Ferretti.
Rainbow Week, the first capsule collection dedicated to Alberta Ferretti knitwear, will be immediately available online after the show on the websites www.albertaferretti.com, www.farfetch.com, and www.luisaviaroma.com and also sold through an exclusive selection of boutiques such as Harrods, Printemps, Saks Fifth Avenue, Selfridges and Apropos. The seven wool/cashmere sweaters – each in a different color and decorated with the name of the day of the week – are worn by seven different women, forming a rainbow of references to and sensations of our modernity. Roles are also interchangeable: the oversized Wednesday, Friday and Sunday sweaters can also be worn by men.
Fluid and romantic, luxurious but with an attitude that is perfect as elegant daywear, the Prefall 2017 collection reflects upon how and when to wear elaborate garments designed and made to express modern femininity. Embroidery, intarsia lace, prints, and dévoré and dérapé techniques appear on bias-cut velvet dresses, asymmetrical skirts, and long chiffon dresses printed with wrought iron motifs through which floral designs in subtle shades intertwine. These garments are worn with velvet and jacquard silk coats or raw-cut cloth coats with new silhouettes and volumes.
Aristo-cool is the sentiment blending glamour and lifestyle that inspires the Alberta Ferretti Limited Edition collection. Created as an alternative expression of Alberta Ferretti’s concept of exclusiveness and fine tailoring in womenswear, in this season the Limited Edition collection knowingly explores the everyday glamour of modern divas. Angora sweaters sparkling with crystals bare shoulders and are worn over long slinky bias-cut skirts. Lace patchwork is used to create mysterious dresses with sophisticated femme fatale elegance. Diamond pins and crystal brooches hold subtle draping in place. Sheer bodysuits have sleeves embroidered with jet beading, while black denim trousers create a stunning contrast with oversized sweaters. The collection, which comes in monochrome shades of white, black, red and gold, focuses on that special attitude and expresses a vibrant lifestyle and unique personality.
Rainbow Week Collection