Wed, October 29 2014 » Fashion Blog
ALEXANDER WANG X H&M: SPORT, PERFORMANCE AND STYLE
THE WOMEN’S COLLECTION:
Alexander Wang X H&M for women captures the speed of the city, mixing sports and performance for everyday life. Technical details and fabrics are used for both function and fashion, including Wang’s first ever versatile performance wear wardrobe. The women’s collection includes over 35 exclusively designed garments, as well as a selection of accessories and playful objects. The result is a collection to be worn on the street, in the gym and at the club ‒ the way women live their lives today. Alexander Wang x H&M will be available online and in 250 stores worldwide on 6th November, 2014.
Athletic performance wear
Wang’s debut performance wear pieces include quick-dry black running tops and perforated laser-cut shorts, each bonded and branded with Alexander Wang in silver mesh. Seamless performance T-shirts, tank tops and crop tops are knitted in pointelle patterns that reveal a hidden tongue-in-cheek message when worn. The Alexander Wang logo features heavily in the collection, where it has been used in different scales on sports bras, compression crop tops, tights, dresses and bra tops.
Performance details are used to create a collection of fashion pieces. This can be seen in the scuba dress with interwoven layers and cut-out waist detail and the panelled leggings that create a dynamic patchwork from a technical houndstooth jacquard and stretch silver reflective. Alexander Wang’s signature experimentation with fabric innovation is seen throughout the collection, especially in the black foam-injected crocodile-patterned sweatshirt and the scuba sweatshirt embossed with Alexander Wang branding. Wang’s clear understanding of the urban uniform is shown in the black scuba motorbike sweats and the black leather track pants with tear-away side panel press-studs.
Technical outerwear offers utilitarian protection, with a black seamless water-repellent parka with moulded baseball cap style hood and a grey jacquard scuba coat which is a must-have winter essential. The outerwear offering also includes black motorcycle jackets, one oversized style in scuba wool and another as a quilted leather puffer.
Long scuba gloves with reflective logo, jacquard beanies and compression socks with a graphic logo treatment complete the outerwear look. Shoes include a high heeled boot with folded down rubberised leather and scuba sock, a box heel leather boot and a high-top scuba sneaker. A leather backpack with hidden branded rain cover in reflective silver and a padded drawstring satchel in rubberised leather will also be available.
To represent the scale of the Alexander Wang lifestyle and inject a sense of humour, the collection also includes a range of lifestyle items, including a yoga mat, water bottle, towels, sunglasses with an oversized head strap and swimming goggles. Actual size boxing gloves as well as a mini boxing gloves key-ring also feature in the collection, alongside a two-finger whistle ring and for the victor, a novelty magnetised Alexander Wang trophy cup.
Fri, October 24 2014 » Fashion Blog