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Gucci Fashion Show FW 2020 Milan
Gucci Fashion Show FW 2020



In a patriarchal society, masculine gender identity is often moulded by violently toxic stereotypes. A dominant, winning, oppressive masculinity model is imposed on babies at birth. Attitudes, languages and actions end up progressively conforming to a macho virility ideal that removes vulnerability and dependence. Any possible reference to femininity is aggressively banned, as it is considered a threat against the complete affirmation of a masculine prototype that allows no divergencies.

There is nothing natural in this drift. The model is socially and culturally built to reject anything that doesn’t comply with it. And this has very serious implications. Toxic masculinity, in fact, nourishes abuse, violence and sexism. And not only that. It condemns men themselves to conform to an imposed phallocratic virility in order to be socially accepted. In other words, toxic masculinity produces oppressors and victims at the same time.

Therefore, it seems necessary to suggest a desertion, away from patriarchal plans and uniforms. Deconstructing the idea of masculinity as it has been historically established. Opening a cage. Throwing a chant. It’s time to celebrate a man who is free to practice self-determination, without social constraints, without authoritarian sanctions, without suffocating stereotypes. A man who is able to reconnect with his core of fragility, with his trembling and his tenderness.

A man on his knees in front of surrender, who honors fear and its thorns. A man full of kindness and care. A man who leans on others, who burns up the myth of self-sufficiency. A man who is also sister, mother, bride. A man swollen with disorder, who names blood’s ignition and nostalgia’s dismay. A man who complicates the weaving of his own affectivities, opening himself to non hierarchical relations. A baby man, able to do bold and playful somersaults, who wonders in amazement when the world becomes new. A man pregnant with broken chains.

It’s not about suggesting a new normative model, rather to release what was constrained. Breaking a symbolic order, which is nowadays useless. Nourishing a space of possibility where masculine can shake its toxicity off, to freely regain what was taken away. And, in doing this, turning back time, learning to unlearn.


FW 2020-21 Gucci Fashion Show
Model Fashion Show Gucci
FW 2020-21 Fashion Show Gucci
Fall 2020 Menswear Gucci
Winter 2020 Fashion Trends Gucci

Thu, January 23 2020 » Fashion Blog


Gucci Cruise 2020 Collection Rome


Gucci Cruise 2020 Collection Look 1 Rome
Gucci Cruise 2020 Collection Look 2 Rome
Gucci Cruise 2020 Collection Look 3 Rome
Gucci Cruise 2020 Collection Look 4 Rome
Gucci Cruise 2020 Collection Look 5 Rome
Gucci Cruise 2020 Collection Look 6 Rome

Mon, June 10 2019 » Fashion Blog


Fall Fashion Man Gucci Collection 2015
Fall Fashion Man Gucci Collection


Urban Romanticism

Cultivated through time and place and projected by experience and mood, individual style is the starting point of the Gucci Men’s Fall/Winter 2015-16 collection.

Visceral storytelling through fashion, the collection celebrates the idiosyncrasies that define personal style today. From a flourish of a chiffon bow to mink-lined men’s slippers to smatterings of signet rings, a dreamy ambiguity pulsates throughout.

An attitude not a silhouette; an experience not an era—the new collection is a point of departure that blurs the masculine/feminine divide and champions the youthful energy and natural confidence of today’s urbanites.

Contemporary non-conformists, modern romantics, they have hidden spots in every city and a shared intellectual curiosity that informs how they live and what they wear.


Winter 2015 Fashion Show Gucci Collection
Winter Trends 2015 Woman Gucci Collection
Fall Winter 2015 16 Fashion Men's Collection Gucci
2016 Fall Fashion Man Gucci Collection
Fall 2015 Men Fashion Show Gucci Collection

Tue, February 3 2015 » Fashion Blog

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