A Sense of Joy
Something that is intrinsic always feels new.
Like what our body desires, like what our heart feels,
Like how we find the blue in the sea and the sky beautiful,
Like the ease we feel when a breeze caresses our face,
And like the excitement that prompts us to sing and dance.
We are never tired of feelings like these and only wish to experience more, For the novelty we always find in them.
If we trace back to the origin of clothing, there we would find a simple act
of wrapping ourselves with a piece of cloth, perhaps an inclination to adorn our body. As we do so we feel a sense of joy that is primitive and instinctive.
Draw · Connect
Overlap · Dye
Swing · Extend
Move · Bounce
Dance · Turn
We find things that are intrinsic in both tradition and innovation: in the culture of weaving and dyeing practiced in Japan since the old days, and in the latest manufacturing technologies and materials developed by advanced science. It is in our interest to look at them with a new perspective, and by connecting and integrating them we can begin to create clothes that bring us a sense of joy.
It all started from a simple idea of bringing people from different regions and generations together, different as they are, forming circles and holding hands, as we all share this joy intrinsic to who we are that is not bound
by space and time.