The Off-White Men’s Spring Summer 2020 collection has been christened “PLASTIC,” a metaphor for the mass produced material and the double meaning it has taken in modern society. The show itself at Le Carreau du Temple on Wednesday morning was an ironic play on the material.

Key looks defining the collection include sublime plastic raingear meshed with various washes of denim, a snow-white longline coat layered upon matching tee and trousers sprayed with vivid graffiti strokes and alien Pointman figure, marled knits and soft, colorful suiting with pops of tie-dye – shown by models floating through fields of poppy flowers in shades of white.

The color scheme of soft yet vibrant hues of blue, red and yellows and undertones of white and grey celebrated the collection’s beautiful variability. As is typical to the brand, the SS20 collection’s custom graffiti prints were created in collaboration with New York artist Futura, whom Virgil Abloh spoke very highly of moments before the show. “Lenny McGurr”.

Virgil Abloh explained: “in his lifetime, and in the culture that we come from which is a segment of hip-hop and graffiti, [his work] started out being seen as a form of vandalism, not art… but as well as painting on the side of subway trains he was part of the scene and showed with Basquiat and Keith Haring… he was on what was once thought of as the fringe… but now, through time we can see that the beauty of Basquiat is also the beauty of Lenny, Futura.”

Off-White x Nike Dunk Low’s unveiled on the runway, which were also a collaboration with Futura Laboratories. The collection and collaboration with Futura is a celebration of counterculture and acknowledging sustainability – continuing Off-White’s ideal in embracing the now in an sophisticated, innovative manner.

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