Ralph Lauren debuts the Spring 2019 Collection and transforms the Madison Avenue flagship store into Ralph’s Café, an immersive dining experience.
“To bring the fresh spirit and modern glamour of my Spring 2019 Women’s Collection to life I decided to share it in the charming environment of my new Ralph’s Café on Madison Avenue. I wanted to create an intimate experience to share my vision in a more personal way.” said Ralph Lauren.
The first floor of the store has been reimagined as Ralph’s Café – a unique dining experience that will serve breakfast as guests enjoy an intimate presentation of the new season.
The Spring 2019 Collection is about purity of design in unexpected silhouettes defined by the bold contrast of black, white, and gold. Iconic shapes are met with new proportions, including exaggerated, wide-leg trousers juxtaposed with sharp tailoring and fluid silk shapes.
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Ralph Lauren Presents The September Collection
The Ralph Lauren September Collection, presented in a first-of-its-kind fashion experience, embraces the elegant heritage of Ralph Lauren’s design aesthetic and takes it in a special and unexpected direction as the runway is reinvented.
In celebration of the company’s first runway-to-retail fashion show, Ralph Lauren creates an especially sophisticated and modern collection that offers hints of playfulness in its use of embellishment, color, pattern and silhouette.
“I have always been inspired by the rugged beauty and romance of the American West. The September Collection is imbued with that spirit, but reinterpreted in a modern glamorous way for the woman whose style is both personal and luxurious,” said Ralph Lauren.
Intricate feminine elements imbue a natural elegance and distinctive style, from jet-black beading and leather macramé to petal appliques. A unique contrast emerges with clean, architectural shapes in rich, flowing fabrics.
A western-style belt, a timeless signature of Ralph Lauren, is the starting point of inspiration, as it offers incredible detail and craftsmanship but also a unique opportunity to twist an iconic item into something new that’s exciting, chic and urban.
The same has been done with other classically western elements, including embroidery, southwestern blanket and beacon patterns, distressed leather, fringed suede and well-worn studs.
Ralph Lauren’s legendary ease and elegance are effortlessly and luxuriously reimagined in updated interpretations of iconic silhouettes such as the serape, poncho ranch coat and leather jacket.
The September Collection is available now at global flagship Ralph Lauren stores, top retail partners and RalphLauren.com.