This time, “The Hilfigers” an imaginary family with unique American flavor consisting of eclectic characters, return from their travels and meet up again at home, for a campaign signed by Photographer Craig McDean, Stylist Karl Templer and Creative Director Trey Laird from the agency Laird + Partners.
Set in the ultra-preppy Hilfiger home, the campaign shows how busy this great family is throughout Autumn. From the first brisk of air to the last leaf that falls, The Hilfigers move constantly. They come home from college, or China, or even the hairdresser’s on East 61st. They dress for breakfast, have lunch in bed, hang on chandeliers, ride around on their bikes from room to room. They caress stuffed animals, come out from secret passages, and sleep together in improvised beds, posing, sulking, dressing up, and having pillow fights. The party atmosphere builds up from one moment to another, until it is felt in every corner of this very busy house.