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Versace Fashion Show SS 2020 Milan

Versace © Copyright 2019

On the occasion of the Spring-Summer 2020 collection, Donatella Versace pays tribute to a iconic moment in which fashion and culture acted as catalysts for technological progress. There experimentation with new sartorial and fabric processing techniques has always been part of DNA of the Versace fashion shows.

Twenty years ago, this spirit of innovation moved from Milan to one of the most important red carpet in Hollywood, up to Silicon Valley. The dress Jungle Print made its debut on the runway of the Spring-Summer 2000 collection e later on several red carpets. At the 2000 Grammy Awards, Jennifer Lopez pulled up of himself the attention of the whole world when he wore this unique dress.

Millions of people went up internet to see Jennifer, making that search the biggest Google had experienced until then. However, what people were looking for – an image of the star and of the dress – did not appear in the results of the research and it was thus that a habit generated such a frenzy in the people to enter history, inspiring the Google team to create a new search tool: Google Images.

“It was an incredible thing. The whole world had the exact same reaction: it remained open-mouthed. Today we live in a high-tech society, but back then it was different. To think that a single dress, tied to a particular moment, has led to the creation of a tool that we now use almost without notice, I think it’s an extraordinary thing “.
- Donatella Versace -

To celebrate its twentieth anniversary, the Jungle print returns to the catwalk in its version original, in shades of green, and in a palette of reds and oranges. Presented in its original version, the print is declined with different materials and techniques. It is found printed on the legendary metal-mesh and embroidered with crystals and tie-dye elements.

Shirts embroidered with the unforgettable print are worn under corsets with a sweetheart neckline. Also, it appears for the first time on Squalo and in sneakers three-dimensional embroidery on the Virtus bag. Volumes, overlays and intricate shapes for the cleavage bring the iconic black dress back to life Versace.

Borrowing the techniques used to create Atelier dresses, the marked lines geometric give character to a series of black dresses that open the show. Silhouettes that sinuous caress the body are combined with golden details and delicate sandals, embellished with leaves of skin.

The shoulders return to the fore and characterize tailored jackets. Balloon skirts with narrow waist they are embroidered with crystals and create a figure at the same time strong, elegant and extremely feminine.

The iconic garments evolve thanks to the use of a special avant-garde tie-dye technique that is used on the leather, creates a marbled effect in fluorescent tones. This technique also blends with the sartorial garments in Prince of Wales, who, together with the T-shirts on which stands the iconic Medusa or the signature of Gianni Versace, they symbolize the encounter between the classical aesthetics of the brand with the desire for continuous experimentation.

The ankle-tied sandals are characterized by plexiglass heels and mini cristal-mesh handbags complete the looks. This season, Versace and Google are working together to celebrate the twentieth anniversary of a moment legendary in the history of fashion and of Google itself.

The meeting of technology, classicism and fashion is evident also in the setting: the domed ceiling inspired by the Pantheon and the central sculpture in the shape of a palm become one with digital art projections.

Thanks to the use of Google Tilt Brush, the print Jungle comes to life in a new virtual form. Always passionate about innovation technology, Donatella Versace will also use the latest digital frontier – the Google Assistant – for look for images of the Jungle dress, thus creating another unforgettable and “googlabile” moment Versace.


Versace Fashion Show SS 2020
SS 2020 Versace Fashion Show
Model Fashion Show Versace
SS 2020 Fashion Show Versace
Spring 2020 Womenswear Versace
Summer 2020 Fashion Trends Versace

Thu, September 26 2019 » Fashion Blog


Backstage Moschino Fashion Show 2020 Milan
Backstage Moschino SS 2020
2020 Backstage Moschino
Model 2020 Backstage Moschino
Model Womenswear SS 2020 Backstage Moschino
Backstage Moschino Summer 2020
Backstage Moschino 2020 Style

Thu, September 26 2019 » Fashion Blog


Moschino Fashion Show SS 2020 Milan
Moschino Fashion Show SS 2020
SS 2020 Moschino Fashion Show
Model Fashion Show Moschino
SS 2020 Fashion Show Moschino
Spring 2020 Womenswear Moschino
Summer 2020 Fashion Trends Moschino

Thu, September 26 2019 » Fashion Blog


Iceberg Fashion Show SS 2020 Milan
Iceberg Fashion Show SS 2020


The fairy tale continues in Creative Director James Long’s celebration of women, taking inspiration from the poem Warning by Jenny Joseph. SS20 brings with it a feeling of lightness matched with a female confidence that comes from being comfortable in your own skin.

An “i” tulle print maxi dresses take our Sylph muse from sea to land, glistening like water over opalescent fish scale sequin trousers. White armed rash-guard dresses are elongate with soft pleated fin fronts or kept equally short, sporty and leggy in body con tulle again over sequin. Neon yellow luminescent accents cover white sports tailoring, the silhouette again softened by net.

Purple sequins cover single-breasted jacket and matching swim knickers or are worn with a tonal satin hoodie. A sporty synchronised swimmer dress wins the Gold.

The collection shows in the amazing location of Bagni Misteriosi, a restored pool of the Thirties in the heart of Milan. The models walk under the sound created by Siobhan Bell dj set and the live performance of British-Nigerian artists, the Queen of afro-beat, Tiwa Savage, presenting her new single “4999”.

ICEBERG grunge mermaid’s adventurous spirit plays out in a new “i” hounds’ tooth where 2 pieces (a single breasted with narrow trousers classic suit or a Bermuda shorts an T surfer’s suit), a jacquard Lil Kim knitted swimsuit and tulles are a crash of red, pink and yellow worn with matching accessories. A classic ICEBERG cartoon sweater is nonchalantly layered.

Now almost fully submerged in the City, looks take on a tougher edge with shell pink fins on black and a black sequin swimsuit worn under a tulle bomber. Her hair and make-up takes clues from architecture with graphics referenced from the design work of Zaha Hadid.

When I am an old woman I shall wear purple
With a red hat which doesn’t go and doesn’t suit me.
And I shall spend my pension on brandy and summer gloves
And satin sandals, and say we’ve no money for butter.

Warning by Jenny Joseph


SS 2020 Iceberg Fashion Show
Model Fashion Show Iceberg
SS 2020 Fashion Show Iceberg
Spring 2020 Womenswear Iceberg
Summer 2020 Fashion Trends Iceberg

Wed, September 25 2019 » Fashion Blog


Missoni Fashion Show SS 2020 Milan
Missoni Fashion Show SS 2020


Summer is a feeling, a way of being and living, just as much as it is a season. So much so, in fact, that writer Albert Camus found there was, within himself, an invincible summer even in the midst of winter. But this is actually Summer, which naturally calls for an easy, breezy spirit; for a freedom of views and a fluidity of mind, reconnecting with nature, living in the outdoors.

A summery Missoni collection that is a new foray into a mindset that is freewheeling, effervescent and joyous by definition. Put together, which is a Missoni praxis just as much as it is a view onto things, informs a way of dressing that knows no boundaries of pattern, shape, color. The mix of everything is dematerialized by the weightless textures and light colors.

Protagonists of this summer that oozes the carelessness of a long day spent walking by the water, soaking up with sun rays and breeze, holding a basket in the hands and generally luxuriating in some dolce far niente is a couple. The feeling of mutual connection between the two is evident, from the way they behave to the way they appear.

Her dresses bare the shoulders, flow, swarm in printed layers; his tailored jackets are ombrè, his shirts knitted, his spirit is informal. They exchange prints, patterns and textures, making borders thin, or completely useless.

She steals a suit, maybe just the waistcoat or a pair of slippers; he indulges in a caftan, in the glittering of lurex. Summer turns into an effortless way to represent oneself.


SS 2020 Missoni Fashion Show
Model Fashion Show Missoni
SS 2020 Fashion Show Missoni
Spring 2020 Womenswear Missoni
Summer 2020 Fashion Trends Missoni

Wed, September 25 2019 » Fashion Blog


Antonio Marras Fashion Show SS 2020 Milan
Antonio Marras Fashion Show SS 2020
SS 2020 Antonio Marras Fashion Show
Model Fashion Show Antonio Marras
SS 2020 Fashion Show Antonio Marras
Spring 2020 Womenswear Antonio Marras
Summer 2020 Fashion Trends Antonio Marras

Wed, September 25 2019 » Fashion Blog


Msgm Fashion Show SS 2020 Milan
Msgm Fashion Show SS 2020


10 Years – pure love, pure fashion, pure emotion, pure MSGM.

“This is a celebration of MSGM. It is about our love of fashion, and the energy and emotion at the heart of the brand. Each look is pure MSGM, with iconic signatures that have been with us from the beginning. This is not a retrospective: we have looked inside to push forwards.” Massimo Giorgetti, creative director of MSGM.

A love letter to the first ten years of MSGM. Celebrating the codes of the house: colour, print, tweed, tie-dye, pleasure, energy, fun. Every reference comes from the DNA of MSGM, and, as always, every piece is designed and made in Italy.

Vivid, exaggerated check tweed coats and blazers are playful and neat, contrasted with the romance of ruffled poplin shirts. Fluid silk organza dresses are worn over T-shirts printed with the anniversary show invitation. Voluminous dresses have floral prints blurred and clashed, while the oversized roses on a poplin cape are like a fantasy garden bursting with life.

Colour block taffeta twists the romance with fresh energy, its oversized ruffles and bows bringing true MSGM spirit. Knit sweaters and skirts in multicolour damier are like the squares of a light-up dancefloor. Tie-dye, a classic MSGM signature, is elevated as two broad stripes down cotton poplin dresses.

Lace has been part of the MSGM language since the very first collection. Here, vivid colour lace is cut to the shapes of tailoring: shirt, blazer, pants. Fringing is another core part of MSGM’s foundations, as alive today as ever. Fringed tweed dresses and little jackets come in sunset shades of orange and pink, trimmed with crochet collars and oversized belts.

MSGM has always had deep connections with art. To celebrate 10 years, Massimo Giorgetti has used beach life paintings by one of his favourite artists, Todd Bienvenu, the prints appearing on shirts and bags. The scenes echo the spirit of the beach at the heart of MSGM, from Giorgetti’shometown of Rimini.

Little heels are a burst of raffia or with tie-dye bows; penny loafers are covered in MSGM graffiti. Pastel bright neat handbags are clasped by the letter M.

This ten-year anniversary for MSGM will be the first fashion show ever staged in the gardens of the Triennale, among the ‘Bagni Misteriosi’ sculptures designed by Giorgio de Chirico.


SS 2020 Msgm Fashion Show
Model Fashion Show Msgm
SS 2020 Fashion Show Msgm
Spring 2020 Womenswear Msgm
Summer 2020 Fashion Trends Msgm

Wed, September 25 2019 » Fashion Blog


MM6 Maison Margiela Fashion Show SS 2020 Milan
MM6 Maison Margiela Fashion Show SS 2020


The possibility that multiple identities can exist within a single garment is a concept inherent to the world of MM6. Duality, in particular, provokes us to question origin versus evolution – the idea that our collective consciousness ascribes certain meanings (and even rules) to materials, shapes, and the way we wear them – all of which can be twisted in an instant.

To that effect, the polemic characters of John Lennon and Yoko Ono are the starting point for the MM6 collection for Spring Summer 2020, their 1969 wedding and subsequent ‘bed-in’ for peace a source of global attention – for better or for worse.

Parading in an infinite looping action, a cast of MM6 models populate the Fabbrica Orobia – a former railway station in the south of Milan, stripped to a concrete shell. Marching to the beat of their own drum, they carry individual speakers playing a soundscape of church bells, chirping birds, honking cars, spoken word recitals, rock, and folk music engineered to provoke harmony and dissonance as they pass each other by.

Questioning what is casual and what is ‘dressed-up’, the MM6 wardrobe revels in the in-between space of our expectations, appropriating both British and Japanese traditions (care of the season’s source material). Everything from the tuxedo jacket to the tracksuit pant is re-imagined, removed from its original context to become something else. T-shirts and tutus collide in broken white shades of tulle and jersey, becoming draped and tiered separates, veiled blouses, and cleft-open dresses (worn undone or back-to-front).

Cut in black leather, white satin and tattered blue denim, shawl collar blazers are split up the sides to fall straight or tie across the body, and the ‘blouse blanche’ work coat returns bearing a shadowy bouquet of tulips. Adorning pieces from a circle-cut doily dress to the iconic nude bodysuit, the MM6 logo and numbers device join slogans ‘They Are Two Of A Kind’ and ‘BETTERHALFISM’, evoking the collection’s performative spirit of commitment, celebration, and amical togetherness.

Notions of the ready-made continue to inform the MM6 accessories collection, exemplified by the introduction of the tin can cylinder-heeled boot and sandal, offering a satirical wink to the ‘chivaree’ traditions of a couple’s wedding night.

They join new moulded sneaker shapes and square toe boots that bear MM6’s signature cylinder ‘6’ stamp heel, whilst alice bands, nano-sized origami bags and ruffled pool slides play on pearl and corsage details seen elsewhere. ‘Found object’ jewellery includes engraved ID tags, safety pin charms and house key pendants – transforming clichéd symbols of domestic life.


SS 2020 MM6 Maison Margiela Fashion Show
Model Fashion Show MM6 Maison Margiela
SS 2020 Fashion Show MM6 Maison Margiela
Spring 2020 Womenswear MM6 Maison Margiela

Wed, September 25 2019 » Fashion Blog


Sportmax Fashion Show SS 2020 Milan
Sportmax Fashion Show SS 2020


The SPORTMAX SS20 sets sails on a journey with a sense of freedom and levity inspired by the artist Daniel Wurtzel known for his large- scale kinetic sculptures and installations. Artworks which communicate a sensation that frees the body and soul. The collection powerfully mixes neo-romantic femininity and Sportmax’s signature interpretation of tailoring. The flying fabrics, the triangular shape of the sail, ropes and stitching define new silhouettes. The attitude of this aesthetic code turns around the idea of lightness, movement and femininity.

The collection plays with the contrasts between precise tailoring and the delicate fluidity of blouses and printed dresses in soft colors that appear to be faded by the sun. Fluid dresses in distinct silhouettes are characterized by important volumes and transparencies. Draping has been interpreted to emphasize an ideal femininity. Kaftans and shirt dresses are paired with knit ponchos or tops. The tailored suit is offered in feminine colors and soft fabrics, while pants and skirts are styled with puffy flower-print shirts or blouses with chains and leather band details. Floral prints in a hushed color palette are emphasized with a glossy effect.

Summer cotton stripes, rubberized jersey and georgette, silk and leather. Mixing and layering of contrasting materials, the leather meets the fluid dress and the light shirts on necks and cuffs. Skirts and vests are constructed from a one-of-a-kind fabric made from woven leather that create a sophisticated graphic plaid, finished with a combination of both fringed edges and piped leather trim.

The looks are accessorized with ankle-wrap sandals with rounded leather cords and high-performance futuristic sneakers, plus sporty leather caps, bucket bags and eyewear characterized by unexpected shapes and material combinations.

A palette of faded, delicate colors: from white to light shades of greyish sky blue, dusty pink and sea foam green to the deeper cornflower blue and rich indigo.


SS 2020 Sportmax Fashion Show
Model Fashion Show Sportmax
SS 2020 Fashion Show Sportmax
Spring 2020 Womenswear Sportmax
Summer 2020 Fashion Trends Sportmax

Wed, September 25 2019 » Fashion Blog


Salvatore Ferragamo Fashion Show SS 2020 Milan
Salvatore Ferragamo Fashion Show SS 2020


Family–the glue that binds us together– and the house traditions of craft and artisanship form the twin foundations of a Salvatore Ferragamo collection that is light, bright and designed for joyful living in the 2020’s.

Paul Andrew explains: “It started with a photo on my mother’s mantelpiece of my brother and I on summer holiday in Italy when we were kids in the 1980s. We are wearing clashing Bermuda prints and smiles. I wanted to bring that feeling of fun and sun-drenched innocence into a modern context with a collection that is physically very light and knowingly bourgeois but which also has tangible depth, substance and care in its construction.”

The house icon Vara shoe, designed by Fiamma Ferragamo, daughter of house-founder Salvatore, in 1979 is lovingly reinvented as the Viva: mono-colour in a sophisticated spectrum of tones, the famous grosgrain bow is enlarged and expressed in leather – as is the original shoe’s hardware accessory – on a pump that comes either cinched in the back or with a solidly crafted upper.

New prints featuring Ammannati’s 16th Century Fountain of Neptune in Florence – recently restored thanks to funding from the Ferragamo family – play against oversized tulip prints on backless short dungarees, scarf-caps, long easy silk devore dresses, men’s shirting and swimwear.

Bubble skirts, cinched-ankle trousers, racerback tailored waistcoats and wide-legged dungarees are all affectionate Italian-flavoured 80s revivals, often expressed in leather and presented in a colour story designed to echo the tradition of Murano glassmaking. 3D printed jewellery in clear resin is shot through with sinuous twist of colour. Trenches and dungarees are cut open at the back to let the skin breathe: leather fronted trousers and shirts are backed in cotton to conjure a striking contrast.

Artisanal achievements include a Raschel knit dress and top striped in fringed ribbons of crepe de chine, and a hand crocheted tank-dress made in the hills above Florence. A light fringe-edged skirt of woven silk features a sash panel. Men’s tailoring is breezily split-seamed.

The new Ferragamo triple pocket expandable handbag comes in leather-lined linen canvas, hand woven leather mesh, ostrich and waxed calfskin and is presented in a new shoulder slung size.

Paul Andrew says: “Precious but never heavy, these are clothes, shoes and bags to cherish far beyond a single season for many summers to come. They are built for long languid days of sun, salt, sand and ocean. I hope that for those who own them, in the years to come they will be a little like that photo on my mother’s mantelpiece: a well-worn reminder of happy times.”


SS 2020 Salvatore Ferragamo Fashion Show
Model Fashion Show Salvatore Ferragamo
SS 2020 Fashion Show Salvatore Ferragamo
Spring 2020 Womenswear Salvatore Ferragamo
Summer 2020 Fashion Trends Salvatore Ferragamo

Wed, September 25 2019 » Fashion Blog

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