Tue, October 1 2019 » Fashion Blog
On the occasion of the Spring-Summer 2020 collection, Donatella Versace pays tribute to a iconic moment in which fashion and culture acted as catalysts for technological progress. There experimentation with new sartorial and fabric processing techniques has always been part of DNA of the Versace fashion shows.
Twenty years ago, this spirit of innovation moved from Milan to one of the most important red carpet in Hollywood, up to Silicon Valley. The dress Jungle Print made its debut on the runway of the Spring-Summer 2000 collection e later on several red carpets. At the 2000 Grammy Awards, Jennifer Lopez pulled up of himself the attention of the whole world when he wore this unique dress.
Millions of people went up internet to see Jennifer, making that search the biggest Google had experienced until then. However, what people were looking for – an image of the star and of the dress – did not appear in the results of the research and it was thus that a habit generated such a frenzy in the people to enter history, inspiring the Google team to create a new search tool: Google Images.
“It was an incredible thing. The whole world had the exact same reaction: it remained open-mouthed. Today we live in a high-tech society, but back then it was different. To think that a single dress, tied to a particular moment, has led to the creation of a tool that we now use almost without notice, I think it’s an extraordinary thing “.
- Donatella Versace -
To celebrate its twentieth anniversary, the Jungle print returns to the catwalk in its version original, in shades of green, and in a palette of reds and oranges. Presented in its original version, the print is declined with different materials and techniques. It is found printed on the legendary metal-mesh and embroidered with crystals and tie-dye elements.
Shirts embroidered with the unforgettable print are worn under corsets with a sweetheart neckline. Also, it appears for the first time on Squalo and in sneakers three-dimensional embroidery on the Virtus bag. Volumes, overlays and intricate shapes for the cleavage bring the iconic black dress back to life Versace.
Borrowing the techniques used to create Atelier dresses, the marked lines geometric give character to a series of black dresses that open the show. Silhouettes that sinuous caress the body are combined with golden details and delicate sandals, embellished with leaves of skin.
The shoulders return to the fore and characterize tailored jackets. Balloon skirts with narrow waist they are embroidered with crystals and create a figure at the same time strong, elegant and extremely feminine.
The iconic garments evolve thanks to the use of a special avant-garde tie-dye technique that is used on the leather, creates a marbled effect in fluorescent tones. This technique also blends with the sartorial garments in Prince of Wales, who, together with the T-shirts on which stands the iconic Medusa or the signature of Gianni Versace, they symbolize the encounter between the classical aesthetics of the brand with the desire for continuous experimentation.
The ankle-tied sandals are characterized by plexiglass heels and mini cristal-mesh handbags complete the looks. This season, Versace and Google are working together to celebrate the twentieth anniversary of a moment legendary in the history of fashion and of Google itself.
The meeting of technology, classicism and fashion is evident also in the setting: the domed ceiling inspired by the Pantheon and the central sculpture in the shape of a palm become one with digital art projections.
Thanks to the use of Google Tilt Brush, the print Jungle comes to life in a new virtual form. Always passionate about innovation technology, Donatella Versace will also use the latest digital frontier – the Google Assistant – for look for images of the Jungle dress, thus creating another unforgettable and “googlabile” moment Versace.
Thu, September 26 2019 » Fashion Blog
Tue, June 18 2019 » Fashion Blog
The Versace Men’s Spring-Summer 2020 collection is a celebration of contemporary masculinity. Iconic house codes, colorful prints, and ironic nuances are combined with new tailoring silhouettes in signature Versace style. The personal journey of a young man, coming of age and finding his confidence, is subtly referenced throughout the collection. Status symbol race cars and intentionally oversized silhouettes evoke the spirit of adolescence. The Versace man is free to self-express with no limitations.
The power suit is revisited through innovative silhouettes, fabrics and playful hardware accents that boast empowering messages. Double-breasted jackets pay homage to the brand’s DNA, with half the garment in solid black contrasting against Prince of Wales fabric. Animalier, laminated textures, and lurex separates juxtapose formalwear, imposing a new energy.
Fringed leather outerwear, motorcycle vests and dark denim are introduced as wardrobe essentials and are layered over new prints. Versace iconography is embraced through a nod to 1990s culture, including inspiration from Prodigy, the British band accredited to the rave moment. Medusa Biggie eyewear is depicted in pop-art motifs and placed on silk shirts and sweatpants. Emblematic Versace fragrances and vintage advertising of the mythological character Narcissus are featured on denim pieces.
The brand’s most recognizable elements are reinterpreted in saturated color. An archive print featuring the Roman god, Bacchus is hand-painted by artist and friend of the House, Andy Dixon. Opulent vases and a race car motif from Dixon’s work have been developed into seasonal patterns and fabrications. Silk shirts, knitwear, and light metallic separates feature the collaboration between Versace and the artist.
For Spring-Summer 2020, Versace menswear takes a sharp turn for the self-assured. Stereotypes of masculine character are challenged through tailoring, fabric and print – an interpretation of confidence through Versace’s maximalist style.
“For this collection, I wanted to explore the elements that empower a man. It’s definitely the confidence, the freedom and desire to express himself without hesitation.”
Tue, June 18 2019 » Fashion Blog
Sun, February 24 2019 » Fashion Blog
The Women’s Fall-Winter 2019 Collection explores the house’s codes through a new lens. The dichotomy of luxury and grunge is present on the runway, where rich fabrics feature unfinished hems and looks are adorned with signature Safety Pins. The collection is a celebration of Versace iconography, while contrasting styling elements, fabric innovation and an ode to photography deliver multi-dimensional impact.
Key runway looks pay tribute to Versace’s storied relationship with fashion photography, featuring portraits of Donatella Versace by Richard Avedon. These images are reprised in the Fall-Winter Collection thanks to the support of the Richard Avedon Foundation. The American photographer lensed more than 30 campaigns for Versace over the course of 20 years, beginning with the Spring-Summer 1980 Collection. For the launch of the fragrance Blonde, Avedon created portraits of Donatella Versace in his studio in New York on February 3rd, 1995.
The Blonde campaign, and in particular, the associated fragrance, lent further inspiration to the collection where new prints and embroideries showcase the house’s most distinctive perfume bottles. The print innovation continues in Versace’s colorful trademark style, mixing bold hues with house codes and references to art history. Monuments come to life in vivid tones on the Vittoria print through a bright representation of a statue from London’s National Gallery. An explosion of color celebrates the essence of Versace. Barocco-style V’s feature on silks, lurex jacquards and on the house’s new handbag line, Virtus. Taking its name from the Roman deity, Virtus symbolizes strength, courage, and character. A bold symbol of the brand’s aesthetic heritage, the central Barocco V characterizes the bag.
The conflicting natures of luxury and grunge are revealed in the styling and details of the collection. Quintessential Versace hardware elements like the Greek Key and newly embellished Safety Pins are at the core of this juxtaposition. Cashmere knits are destroyed while raw-cut edges on colorful tweeds are overlaid with top-stitched silk bondage straps. Stockings are paired with slip dresses, faux furs are worn with the gold chains, and leather boots are dramatized with hardware buckles.
“Bold women feel free to stay away from what is expected. With this collection, I wanted to show that side of a woman that isn’t afraid to step outside of her comfort zone because she knows that imperfection is the new perfection.”
– Donatella Versace –
Sun, February 24 2019 » Fashion Blog
The Versace Man Fall-Winter 2019 collection reflects on the modern concept of man and on an idea of masculinity that pushes the boundaries and breaks the rules of menswear by challenging notions and stereotypes.
“In the ‘90s there was such a specific idea of A man but, since then, fashion has evolved dramatically and today one cannot define men in just that same, clear way. Everything has changed, and today’s society allows everyone a greater freedom to express themselves with their clothes as well as with their actions. What I wanted to show in this collection are the different facets of a man, who, like everyone, dresses according to the occasion and has gained the courage that he didn’t have before. If I had to find a word that defines today’s men, it would be daring.”
This collection aims to create a conversation about what menswear is today by empowering people to explore and express the various aspects of their character through style choices. Every man is free to tell his own personal story in a society where individuality matters as much as being recognized as part of a group.
Only a confident man is able to see beyond the status quo and challenge it. This newly found attitude gives him the freedom and security to ignore conventional norms around beauty, and even more so, around masculinity.
Sharp tailored suits with safety pin details walk next to see-through plastic pants or bondage-printed silk shirts. Embroidered lace details are placed on knitwear and worn with the most classic Prince-of-Wales pants and the Chain Reaction sneakers. Embroidered boxer-style shorts are worn with button-up dress shirts.
A Limited Edition collaboration with Ford is inspired by the excitement of buying your first car. Excitement and aspiration of owning something as an extension of one’s personality, something very connected to the idea of being a man.
The layered looks and seemingly random clash of elements, colors, jewelry, accessories, prints and shapes give men the possibility and courage to test the extent of masculinity and to tell their own story.
Mon, January 28 2019 » Fashion Blog
It’s Versace and HE knows it!
“Inspiration” is a word of yesterday, because what is relevant today won’t be tomorrow. This collection was born from the different emotions I felt in different moments during the creation process. What I put on the runway was inspired by many different kinds of men: the street-style star, the high fashion man, the boardroom executive. I conceived these clothes thinking that each of them could find something that perfectly fits his personal style. These are men who do not care about the rules and that is exactly what I love: they have an opinion and make their own style choices.”
High on life, high on the very meaning of being Versace. The Versace man is not ordinary, but rather, he is looked at, talked about, and always turning heads. He expresses himself through his clothes without holding back, his movement always effortlessly powerful, while pushing every boundary and never letting go of his sense of humour.
The Spring Summer collection plays with the perception of sensuality in a masculine context, so relevant that it can’t help but be gossiped about, from the tabloids to the streets.
HE’S BRINGING SEXY BACK – in the office, out on the town, back to his place. The clothes bring out his confidence and masculinity like never before. The business man meets his inner rock star; the street style star meets the skater guy – he is sensual, manly, contemporary, and ready to take risks that get people talking. A unique play on contrasts that defines him.
He is at ease with the ironic mix of lace, sheer, neon and floral print in a modern, masculine context. Traditional sartorial jackets are matched with baggy denim pants. The Tabloid print is a reminder of the celebrity culture we live in. The Icon shoulder bag is taken from the woman’s wardrobe and worn with printed silk pyjamas, faux python overcoats and black or white looks.
Sandals, classic shoes with iconic Medusa Head details, bucket hats and a new edition of the Chain Reaction sneaker stand out as the season’s accessories of choice. Nothing short of noticeable, the Versace man is the centre of all the attention. Because when a man wears Versace, the world talks.
Thu, June 28 2018 » Fashion Blog
THE CLANS OF VERSACE
“The Clans of Versace know that today nothing is acquired through birth, but rather earned through what they achieve: this is why these women are all Queens to me.”
United through passion and a desire to rock all boundaries, the Clans of Versace are crowned as the true modern royalty. Daring to speak their mind and standing out from the crowd through their style choice, they rule their own life and always look out for each other. Women who aren’t afraid to walk their own walk, and talk their talk, never forgetting that they were born to be bold.
Strong. Loud. Confident. There are no mid-ways. No compromises. A clash of cultures that generates friction and contrast between past and present – old and new, trendy and subculture, sneakers and stilettos. Different clans are represented by their print of choice. All played out on the Versace Fall Winter 2018 catwalk.
THE CLAN OF COLOR
Never safe. Never obvious. An explosion of personality. The Versace way is always innovative, with a plethora of colors and prints that are not afraid to Mix and Clash.
THE CLAN OF UNITY
Family always comes first. Versace women stand together, rooting for their cause in unity. Soccer-style scarf fringe inserts on dresses give the right amount of ‘look-at-me’ sass to evening wear. Groups of tartans are mixed together in a seemingly random manner, representing the clash of subcultures. Prints named after ‘the greater Versace family’ pay tribute to kinship. A celebration of the deep bond between each member of this royal family, where diversity and inclusivity reign.
THE CLAN OF THE PRESENT
Sneaker geeks keep one eye on the past, one on the future, with their feet firmly gripping the present. They live for today. Now matters most. The insta moment is everything. They create a Chain Reaction with a ripple effect. Some people are born royal. Some become Queens on their own.
Tue, February 27 2018 » Fashion Blog
Embrace Your Inner Versace: Go Big and Go Home
In this FW ’18 Men’s collection everything is so Versace, that it will give you that familiar feeling of coming home. A wardrobe for a man who isn’t afraid to explore his wildest side – Versace Men Fall Winter 2018 is all about playing with the house codes and re-interpreting them, through younger eyes, through different subcultures, through that ironic yet comfy Versace twist. A collection that re-invents the rules, ignores boundaries and celebrates the art of individuality, with a look-at-me personality that’s taken to another level.
THE WILD SIDE – that untamed part of a man that he has always known he had. Equal parts bold and refined, the Versace man takes risks in color and texture, never doubting his style. Printing is key – the ‘Amore e Psiche’ print brings out his Versace side, referencing ancient Greek elements on a vivid color palette. The ‘Sipario’ print is found on velvet featured on outerwear and accessories, draws the curtain on the drama.
HOME RUN – inspiration is taken from the intimacy behind closed doors at the Versace ‘casa’ where the only rule is that there are no rules. Pure anarchy reigns. Accessories are crafted from lush interior elements: heritage velvet prints on clutches and travel bags recall velvet curtains and drapes. Homeware takes center stage: bracelets are crafted from forks and knives. A chesterfield- style couch from Versace Home is re-born on outerwear and accessories featuring couch button details on leather and velvet. Retro Medusa headphones and phone covers, the new men’s essentials, revamped with that Versace fun.
IT’S ALL ABOUT THE CONTEXT – the 5 Ws: worn with what, on who, where to, when, and why not? Styling is unexpected. Looks blend elements that go from work to play: the Versace bathrobe becomes outerwear worn over sharply tailored suits. Mix and match tartan prints of different colors create unexpected new patterns in suits and coats, while pants are super tight or loose, but all cut short, way above the ankle. Even materials don’t play by the rules: basketball jersey are crafted from the finest silk, masculine tartan is complemented by flamboyant prints, silk cushion inserts are placed on cotton sweatshirts. This is the mix of elements that define subculture – the epitome of individuality let loose.
A CHAIN REACTION – launching in this show, THE new iconic Versace sneakers with its unmissable chain-link sole that speaks directly to the millennial generation. An original design element reinforcing the link between the tailored and the casual – and the many different sides of the Versace man.
Wed, January 24 2018 » Fashion Blog