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BACKSTAGE VERSACE SS 2020 MEN’S COLLECTION – MILAN FASHION WEEK

Backstage Versace Fashion Show 2020 Milan
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Tue, June 18 2019 » Fashion Blog

VERSACE SPRING SUMMER 2020 MEN’S COLLECTION – MILAN FASHION WEEK

Versace Fashion Show SS 2020 Milan

Versace © Copyright 2019

The Versace Men’s Spring-Summer 2020 collection is a celebration of contemporary masculinity. Iconic house codes, colorful prints, and ironic nuances are combined with new tailoring silhouettes in signature Versace style. The personal journey of a young man, coming of age and finding his confidence, is subtly referenced throughout the collection. Status symbol race cars and intentionally oversized silhouettes evoke the spirit of adolescence. The Versace man is free to self-express with no limitations.

The power suit is revisited through innovative silhouettes, fabrics and playful hardware accents that boast empowering messages. Double-breasted jackets pay homage to the brand’s DNA, with half the garment in solid black contrasting against Prince of Wales fabric. Animalier, laminated textures, and lurex separates juxtapose formalwear, imposing a new energy.

Fringed leather outerwear, motorcycle vests and dark denim are introduced as wardrobe essentials and are layered over new prints. Versace iconography is embraced through a nod to 1990s culture, including inspiration from Prodigy, the British band accredited to the rave moment. Medusa Biggie eyewear is depicted in pop-art motifs and placed on silk shirts and sweatpants. Emblematic Versace fragrances and vintage advertising of the mythological character Narcissus are featured on denim pieces.

The brand’s most recognizable elements are reinterpreted in saturated color. An archive print featuring the Roman god, Bacchus is hand-painted by artist and friend of the House, Andy Dixon. Opulent vases and a race car motif from Dixon’s work have been developed into seasonal patterns and fabrications. Silk shirts, knitwear, and light metallic separates feature the collaboration between Versace and the artist.

For Spring-Summer 2020, Versace menswear takes a sharp turn for the self-assured. Stereotypes of masculine character are challenged through tailoring, fabric and print – an interpretation of confidence through Versace’s maximalist style.

“For this collection, I wanted to explore the elements that empower a man. It’s definitely the confidence, the freedom and desire to express himself without hesitation.”
Donatella Versace

 

Versace Fashion Show SS 2020
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Tue, June 18 2019 » Fashion Blog

BACKSTAGE VERSACE FW 2019-20 WOMEN’S COLLECTION – MILAN FASHION WEEK

Backstage Versace Fashion Show 2019 Milan
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Sun, February 24 2019 » Fashion Blog

VERSACE FALL WINTER 2019 WOMEN’S COLLECTION – MILAN FASHION WEEK

Versace Fashion Show FW 2019 Milan
Versace Fashion Show FW 2019

 

The Women’s Fall-Winter 2019 Collection explores the house’s codes through a new lens. The dichotomy of luxury and grunge is present on the runway, where rich fabrics feature unfinished hems and looks are adorned with signature Safety Pins. The collection is a celebration of Versace iconography, while contrasting styling elements, fabric innovation and an ode to photography deliver multi-dimensional impact.

Key runway looks pay tribute to Versace’s storied relationship with fashion photography, featuring portraits of Donatella Versace by Richard Avedon. These images are reprised in the Fall-Winter Collection thanks to the support of the Richard Avedon Foundation. The American photographer lensed more than 30 campaigns for Versace over the course of 20 years, beginning with the Spring-Summer 1980 Collection. For the launch of the fragrance Blonde, Avedon created portraits of Donatella Versace in his studio in New York on February 3rd, 1995.

The Blonde campaign, and in particular, the associated fragrance, lent further inspiration to the collection where new prints and embroideries showcase the house’s most distinctive perfume bottles. The print innovation continues in Versace’s colorful trademark style, mixing bold hues with house codes and references to art history. Monuments come to life in vivid tones on the Vittoria print through a bright representation of a statue from London’s National Gallery. An explosion of color celebrates the essence of Versace. Barocco-style V’s feature on silks, lurex jacquards and on the house’s new handbag line, Virtus. Taking its name from the Roman deity, Virtus symbolizes strength, courage, and character. A bold symbol of the brand’s aesthetic heritage, the central Barocco V characterizes the bag.

The conflicting natures of luxury and grunge are revealed in the styling and details of the collection. Quintessential Versace hardware elements like the Greek Key and newly embellished Safety Pins are at the core of this juxtaposition. Cashmere knits are destroyed while raw-cut edges on colorful tweeds are overlaid with top-stitched silk bondage straps. Stockings are paired with slip dresses, faux furs are worn with the gold chains, and leather boots are dramatized with hardware buckles.

“Bold women feel free to stay away from what is expected. With this collection, I wanted to show that side of a woman that isn’t afraid to step outside of her comfort zone because she knows that imperfection is the new perfection.”

– Donatella Versace –

 

FW 2019-20 Versace Fashion Show
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Sun, February 24 2019 » Fashion Blog

VERSACE FALL WINTER 2019 MEN’S COLLECTION – MILAN FASHION WEEK

Versace Fashion Show FW 2019 Milan
Versace Fashion Show FW 2019

 

The Versace Man Fall-Winter 2019 collection reflects on the modern concept of man and on an idea of masculinity that pushes the boundaries and breaks the rules of menswear by challenging notions and stereotypes.

“In the ‘90s there was such a specific idea of A man but, since then, fashion has evolved dramatically and today one cannot define men in just that same, clear way. Everything has changed, and today’s society allows everyone a greater freedom to express themselves with their clothes as well as with their actions. What I wanted to show in this collection are the different facets of a man, who, like everyone, dresses according to the occasion and has gained the courage that he didn’t have before. If I had to find a word that defines today’s men, it would be daring.”
Donatella Versace

This collection aims to create a conversation about what menswear is today by empowering people to explore and express the various aspects of their character through style choices. Every man is free to tell his own personal story in a society where individuality matters as much as being recognized as part of a group.

Only a confident man is able to see beyond the status quo and challenge it. This newly found attitude gives him the freedom and security to ignore conventional norms around beauty, and even more so, around masculinity.

Sharp tailored suits with safety pin details walk next to see-through plastic pants or bondage-printed silk shirts. Embroidered lace details are placed on knitwear and worn with the most classic Prince-of-Wales pants and the Chain Reaction sneakers. Embroidered boxer-style shorts are worn with button-up dress shirts.

A Limited Edition collaboration with Ford is inspired by the excitement of buying your first car. Excitement and aspiration of owning something as an extension of one’s personality, something very connected to the idea of being a man.

The layered looks and seemingly random clash of elements, colors, jewelry, accessories, prints and shapes give men the possibility and courage to test the extent of masculinity and to tell their own story.

 

FW 2019-20 Versace Fashion Show
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Mon, January 28 2019 » Fashion Blog

VERSACE SPRING SUMMER 2019 MEN’S COLLECTION – MILAN FASHION WEEK

Versace Fashion Show SS 2019 Milan
Versace Fashion Show SS 2019

 

It’s Versace and HE knows it!

“Inspiration” is a word of yesterday, because what is relevant today won’t be tomorrow. This collection was born from the different emotions I felt in different moments during the creation process. What I put on the runway was inspired by many different kinds of men: the street-style star, the high fashion man, the boardroom executive. I conceived these clothes thinking that each of them could find something that perfectly fits his personal style. These are men who do not care about the rules and that is exactly what I love: they have an opinion and make their own style choices.”
Donatella Versace

High on life, high on the very meaning of being Versace. The Versace man is not ordinary, but rather, he is looked at, talked about, and always turning heads. He expresses himself through his clothes without holding back, his movement always effortlessly powerful, while pushing every boundary and never letting go of his sense of humour.

The Spring Summer collection plays with the perception of sensuality in a masculine context, so relevant that it can’t help but be gossiped about, from the tabloids to the streets.

HE’S BRINGING SEXY BACK – in the office, out on the town, back to his place. The clothes bring out his confidence and masculinity like never before. The business man meets his inner rock star; the street style star meets the skater guy – he is sensual, manly, contemporary, and ready to take risks that get people talking. A unique play on contrasts that defines him.

He is at ease with the ironic mix of lace, sheer, neon and floral print in a modern, masculine context. Traditional sartorial jackets are matched with baggy denim pants. The Tabloid print is a reminder of the celebrity culture we live in. The Icon shoulder bag is taken from the woman’s wardrobe and worn with printed silk pyjamas, faux python overcoats and black or white looks.

Sandals, classic shoes with iconic Medusa Head details, bucket hats and a new edition of the Chain Reaction sneaker stand out as the season’s accessories of choice. Nothing short of noticeable, the Versace man is the centre of all the attention. Because when a man wears Versace, the world talks.

 

SS 2019 Versace Fashion Show
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Thu, June 28 2018 » Fashion Blog

VERSACE FALL WINTER 2018 WOMEN’S COLLECTION – MILAN FASHION WEEK

Versace Fashion Show FW 2018 Milan
Versace Fashion Show FW 2018

 

THE CLANS OF VERSACE

“The Clans of Versace know that today nothing is acquired through birth, but rather earned through what they achieve: this is why these women are all Queens to me.”
Donatella Versace

United through passion and a desire to rock all boundaries, the Clans of Versace are crowned as the true modern royalty. Daring to speak their mind and standing out from the crowd through their style choice, they rule their own life and always look out for each other. Women who aren’t afraid to walk their own walk, and talk their talk, never forgetting that they were born to be bold.

Strong. Loud. Confident. There are no mid-ways. No compromises. A clash of cultures that generates friction and contrast between past and present – old and new, trendy and subculture, sneakers and stilettos. Different clans are represented by their print of choice. All played out on the Versace Fall Winter 2018 catwalk.

THE CLAN OF COLOR
Never safe. Never obvious. An explosion of personality. The Versace way is always innovative, with a plethora of colors and prints that are not afraid to Mix and Clash.

THE CLAN OF UNITY
Family always comes first. Versace women stand together, rooting for their cause in unity. Soccer-style scarf fringe inserts on dresses give the right amount of ‘look-at-me’ sass to evening wear. Groups of tartans are mixed together in a seemingly random manner, representing the clash of subcultures. Prints named after ‘the greater Versace family’ pay tribute to kinship. A celebration of the deep bond between each member of this royal family, where diversity and inclusivity reign.

THE CLAN OF THE PRESENT
Sneaker geeks keep one eye on the past, one on the future, with their feet firmly gripping the present. They live for today. Now matters most. The insta moment is everything. They create a Chain Reaction with a ripple effect. Some people are born royal. Some become Queens on their own.

 

FW 2018-19 Versace Fashion Show
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Tue, February 27 2018 » Fashion Blog

VERSACE FALL WINTER 2018 MEN’S COLLECTION – MILAN FASHION WEEK

Versace Fashion Show FW 2018 Milan
Versace Fashion Show FW 2018

 

Embrace Your Inner Versace: Go Big and Go Home

In this FW ’18 Men’s collection everything is so Versace, that it will give you that familiar feeling of coming home. A wardrobe for a man who isn’t afraid to explore his wildest side – Versace Men Fall Winter 2018 is all about playing with the house codes and re-interpreting them, through younger eyes, through different subcultures, through that ironic yet comfy Versace twist. A collection that re-invents the rules, ignores boundaries and celebrates the art of individuality, with a look-at-me personality that’s taken to another level.

THE WILD SIDE – that untamed part of a man that he has always known he had. Equal parts bold and refined, the Versace man takes risks in color and texture, never doubting his style. Printing is key – the ‘Amore e Psiche’ print brings out his Versace side, referencing ancient Greek elements on a vivid color palette. The ‘Sipario’ print is found on velvet featured on outerwear and accessories, draws the curtain on the drama.

HOME RUN – inspiration is taken from the intimacy behind closed doors at the Versace ‘casa’ where the only rule is that there are no rules. Pure anarchy reigns. Accessories are crafted from lush interior elements: heritage velvet prints on clutches and travel bags recall velvet curtains and drapes. Homeware takes center stage: bracelets are crafted from forks and knives. A chesterfield- style couch from Versace Home is re-born on outerwear and accessories featuring couch button details on leather and velvet. Retro Medusa headphones and phone covers, the new men’s essentials, revamped with that Versace fun.

IT’S ALL ABOUT THE CONTEXT – the 5 Ws: worn with what, on who, where to, when, and why not? Styling is unexpected. Looks blend elements that go from work to play: the Versace bathrobe becomes outerwear worn over sharply tailored suits. Mix and match tartan prints of different colors create unexpected new patterns in suits and coats, while pants are super tight or loose, but all cut short, way above the ankle. Even materials don’t play by the rules: basketball jersey are crafted from the finest silk, masculine tartan is complemented by flamboyant prints, silk cushion inserts are placed on cotton sweatshirts. This is the mix of elements that define subculture – the epitome of individuality let loose.

A CHAIN REACTION – launching in this show, THE new iconic Versace sneakers with its unmissable chain-link sole that speaks directly to the millennial generation. An original design element reinforcing the link between the tailored and the casual – and the many different sides of the Versace man.

 

FW 2018 19 Versace Fashion Show
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Wed, January 24 2018 » Fashion Blog

VERSACE SPRING SUMMER 2018 WOMEN’S COLLECTION – MILAN FASHION WEEK

Versace Fashion Show SS 2018 Milan

Versace© Copyright 2017

THE VERSACE TRIBUTE COLLECTION

“This collection is a Tribute to the life and works of Gianni.

We pay homage to not only his artistic genius but to who he was as a man, and above all, as my brother.

Gianni was an exceptional person for how he celebrated each day as though it were extraordinary and for how he always approached life with a smile on his lips.

Each year Gianni lived, he lived to its fullest: throughout his career, he created collections that to this day are considered a cultural point of reference and inspiration to many.

It would be impossible to commemorate Gianni’s entire world in a single collection, therefore, I have decided to honor his legacy with his beloved prints and dazzling metal mesh.

This collection is for you, Gianni.”

Donatella Versace

 

Versace Fashion Show SS 2018
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Mon, November 20 2017 » Fashion Blog

VERSACE SPRING SUMMER 2018 MEN’S COLLECTION – MILAN FASHION WEEK

Versace Fashion Show SS 2018 Milan
Versace Fashion Show SS 2018

 

Pure Versace – fresh attitude, easy energy and an immediate passion that runs deep. Pinstripes are refreshed and remixed, like pinstripe strong-shouldered tailoring, or shirts where different pinstripes are contrasted and clashed.

The new power of Versace prints: the utility of a tech blouson is contrasted with the romance of its “Balletto” print, while the “Angelo” print appears on a sharp quilted bomber. Versace silk shirts are made modern, with two shirts cut up and combined, or the optical print shirt cropped to just show above the waist of black silk utility shorts.

Knits are playful, like the cotton knit red twinsets with a bead and crystal crown embellishment, or diagonal cut knits that add dynamism to the layers. Biker jackets and pants are given unexpected softness in black silk, complete with quilted padding. Silk pyjamas are the perfect luxury for day.

A classic Versace logo looks totally new, embroidered in white stitches on a baby blue or pale pink T-shirt, worn with matching straight leg jeans. Parachute pants have zips at the side for a volume that’s then gathered by drawstrings, while utility blousons have lattice lacing on the sleeves.

Leather trenches are created from intricate patchworks of leather squares, the corners held as if by a bolt. They come in black or black-and-white check. Baby pink tracksuits are in cotton velour with a baroque jacquard, while stonewash denim jackets are cut and patchworked with Versace denim prints.

Metal chains stitched through tailoring create an eloquent evening take on the pinstripe. The “Cornice” print appears on a sharply tailored silk blazer. A special Women’s capsule collection shows the unity of the Versace world: pinstripes, cut- and-clashed prints, rich embroideries. V-Circle – The Manifesto Edition is a new watch with a unique pied-de-poule dial.

Meanwhile the Aion watch has a bold hexagonal dial. Backpacks come in classic prints. Sneakers are moulded on the heel with the Medusa or Greek Key, while velvet slip-ons are embroidered with crowns.

“This collection is like a homecoming. It’s about the passions that define Versace, the complexity of men, the energy of today.” Donatella Versace

 

SS 2018 Versace Fashion Show
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SS 2018 Fashion Show Versace
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Tue, June 27 2017 » Fashion Blog

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