The multi-logo patrol of ICEBERG breaks the rules and joins the party. The “overseers” with their reflective uniforms lose their austerity and join the ravers. The location chosen by ICEBERG’s Creative Director James Long for the Fall-Winter 2020 men’s collection show could not better represent this visionary party: “the Alcatraz”, a historic Milanese club that bears the name of the most famous prison in the world.
A dualism that becomes a fusion, like the ICEBERG collection where luxury sportswear merges unexpectedly with military and formal silhouettes. And when the guards begin to let themselves be tempted by the party, the music changes and coats with jacquard effects appear and the iconic down jacket by ICEBERG is discovered in new color block variants.
Tweety, Silvestro and Taz and other iconic characters from the Loonely Tunes world also turn unexpectedly into blue and black degradé on sweatshirts, jackets and coats. All the characters have been redesigned starting from the original drawings. White, black and forest green are the colors chosen by Long to reinterpret punk sport.
The iconic piece is the tyvek k-way, capable of merging functionality into style becoming a bag, with a zip closure at the bottom and the sleeves that become backs. James Long brings back the iconic oval in the ICEBERG logo in a neon yellow version that becomes a new brand signature. It is a reference to the brand’s glorious 90s.
The rave party really begins when the ICEBERG logo becomes trippy and the Art Collection makes its appearance. For the second chapter of this capsule within the main collection, James Long has chosen to reinterpret the works of the English artist Eddie Peake.
Inspired by Peake’s multi-layered painting technique, the ICEBERG sweaters become true pieces of art where Italian craftsmanship blends with the artist’s bright and vivid characters. The Rave shirt! Rave! Rave! it is one of the key pieces of this transformation, as well as the sweatshirt with the ICEBERG logo reinterpreted with the iconic “schotch” character of Peake.
The artist’s works are mixed by James Long in a new way, in a real four-handed work to create something new and unexpected.
Thu, January 23 2020 » Fashion Blog
The fairy tale continues in Creative Director James Long’s celebration of women, taking inspiration from the poem Warning by Jenny Joseph. SS20 brings with it a feeling of lightness matched with a female confidence that comes from being comfortable in your own skin.
An “i” tulle print maxi dresses take our Sylph muse from sea to land, glistening like water over opalescent fish scale sequin trousers. White armed rash-guard dresses are elongate with soft pleated fin fronts or kept equally short, sporty and leggy in body con tulle again over sequin. Neon yellow luminescent accents cover white sports tailoring, the silhouette again softened by net.
Purple sequins cover single-breasted jacket and matching swim knickers or are worn with a tonal satin hoodie. A sporty synchronised swimmer dress wins the Gold.
The collection shows in the amazing location of Bagni Misteriosi, a restored pool of the Thirties in the heart of Milan. The models walk under the sound created by Siobhan Bell dj set and the live performance of British-Nigerian artists, the Queen of afro-beat, Tiwa Savage, presenting her new single “4999”.
ICEBERG grunge mermaid’s adventurous spirit plays out in a new “i” hounds’ tooth where 2 pieces (a single breasted with narrow trousers classic suit or a Bermuda shorts an T surfer’s suit), a jacquard Lil Kim knitted swimsuit and tulles are a crash of red, pink and yellow worn with matching accessories. A classic ICEBERG cartoon sweater is nonchalantly layered.
Now almost fully submerged in the City, looks take on a tougher edge with shell pink fins on black and a black sequin swimsuit worn under a tulle bomber. Her hair and make-up takes clues from architecture with graphics referenced from the design work of Zaha Hadid.
When I am an old woman I shall wear purple
With a red hat which doesn’t go and doesn’t suit me.
And I shall spend my pension on brandy and summer gloves
And satin sandals, and say we’ve no money for butter.
Warning by Jenny Joseph
Wed, September 25 2019 » Fashion Blog
Iceberg© Copyright 2019
Going underground, going underground.Well, let the boys all sing and let the boys all shout for tomorrow.
There is an air of positive rebellion at ICEBERG for Spring-Summer 2020 where youth tribes and cultures meet and combine in hyper colour and monochrome. Where, in the imagination of James Long, the Punks of Kings Road hang out with the Sloanes and Hoorays of Knightsbridge (the spiritual home of the original ICEBERG London store) and South Kensington Goths.
Proudly kicking-off with ICEBERG x PETER BLAKE* who’s instantly recognisable riot of pop-art graphics cover shirt and trouser full looks, mini dresses and easy knits. His seminal Babe Rainbow and Amerika artworks (a technically intricate sweater of bird’s-eye intarsia, jacquard and embroidery), hearts, rainbows and Mod target unify across clothes and accessories and are reflected in see-now-buy-now ICEBERG x Linda Farrow shades.
A boyish Rocker zipped sleeve jacket and matching bondage trousers flash and unzip to reveal the palest candy flesh pink for men and women. And, for those who prefer Bauhaus or Iggy crooning “I love your hair” in their headphones there are navy on navy sports tailoring with tonal shirts. Or black with black tracksuits and a chic, gender fluid take on fishnet comes in the form of vests and maxi skirts. Name belts, Vibram sole trainers, trouser legs, necks and ears are adorned and drip heavy with chains: Le Goth Sportif.
The high shine of a Mod “tonic” suit morphs into silver zip jackets, Bermuda shorts and bungee tied trousers. A tee shirt is bound tightly with the same integral ropes. For the ICEBERG woman Tonal Punky Flower orchids climb over chic tailoring in fluro primaries on white. Worn with crisp shirts and a matching tie she is the Mod in modern.
Colour blocked fluid maxi looks in satin, chiffon and crepes for her and Cupro wash-effect silk joggers and matching bomber in a soft turquoise for him. The Loony Tunes Drip all-over print is well, all over easy fit shirts, short shorts and sweaters. ICEBERG Bubble Writing in pink and silver or teal and mustard is a camouflage for urban warriors looking for their Promised Land.
*ICEBERG launches the first in a series of on-going collaborations under the banner: ICEBERG ART DENIM
Wed, June 12 2019 » Fashion Blog
Snow White or Evil Queen? Why chose when you can be both suggests Creative Director James Long corrupting the purity of full white looks with cherry blossom punks in Barbara Cartland pink and garments adorned with gems quite possibly from Disney’s mines.
Basket weave jacquards in Royal blue distort garden flowers and logos in texture and shine on knitted cycling shorts and midi-pencils. A stripe shirt dips into the same graphic while a long dress, thigh split with balloon sleeves is tone on tone. An oversized bondage strapped men’s coat with Dopey on the reverse raises smiles even when you are in Off-to-Work-We- Go mode.
White and cream softness in chiffon and brushed fluff Snow White knitwear are made tough with military inspired garter over-skirts and Artic white denim. Clear sunglasses and roomy padded coats for our pure as snow heroine are available for both men and women.
But bite the apple and embrace your dark side. A new take on a pair from the archive ICEBERG bondage trousers with matching jackets cover punkish brushed sweaters and studded crystal strips (based on the guitar strap of PJ Harvey) light up luxurious tricadi tailoring. White shirts have louche rock star studded collars.
The glitzy neon glow of gems and crystals give a Douglas Leigh LED cityscape over black bodysuits, full length dresses and trousers. The evil Queen, hand drawn and knitted sneers at her reflection in the Linda Farrow for ICEBERG Magic Mirror sunglasses.
High shine plasticised chiffon become Siouxsie tight trousers, boots and the shoulders of jackets where knit has been fused with fabric in a process called agugliatura or needling.
Chaotic yet soft styling with pink oversized cardigan dresses and diaphanous fabrics are layered over sporty bodysuits and shorts. While in a puce DB jacket with matching trousers and chiffon shirt you don’t have to wait for your fairy tale ending: you’ve become your very own Prince.
Special guest on the runway the first ICEBERG x Linda Farrow eyewear collection. The collaboration is a classic sporty silhouette that has been playfully printed with ICEBERG’s strong primary colour stripes and logo. Featuring reflective lenses, black rubberised details and a matt white finish paired with a white knit sports strap.
Sun, February 24 2019 » Fashion Blog
My appointment as creative director of Iceberg surprised and thrilled me. For my debut I decided to start from this brand’s most authentic DNA: knitwear, element comprising more than 80% of the new spring-summer 2016 Iceberg collection.
Working alongside artisans is a continual discovery: the transition from idea to reality has never come so natural to me. Above all, the very technique, the know-how have become a source of inspiration.
I took my place face to face with the 40 years of Iceberg history with a keen sense of curiosity and a wish for great fun. I felt as if I were stepping outside the radar of my own plan of action so as to bring what I know and what I like into a new and interesting territory.
The army aesthetic and a sport type of cut, both intrinsic to the Iceberg style, were the incipit of my story. To these I added a streak of madness, a playful spirit drawing upon the multicolor creativity and the sense of humor of Enrico Baj, an Italian artist I admire for his carefree concept of anarchy.
My intent is to give shape – through clothing – to the idea of freshness and energy emblematic of today’s world. With Iceberg I’d like to build an easy wardrobe at once cosmopolitan, irreverent and sensual. Knit fabric, in the role of raw material, is perfect for fulfilling this task.
It’s a narrative tool able to capture and express the urge to break the rules all while staying true to tradition. Finally, there’s my love for sharp graphics and for its opposite, disorderliness.
Jacquard and vinyl. Straight lines and soft lines. Optical designs and flat surfaces. In looking at the collection what comes to my mind is a melodic score out of rhythm in a few spots.
It mirrors my aesthetic: rigor and anarchy, a counterpoint that leads me to stretch the style to its limits. Then stop and glance backward, with levity.
Thu, January 21 2016 » Fashion Blog
The strong personality of women. In this collection, Iceberg is telling the story of an elegant 1970s aviator: strength, determination and femininity.
Knitwear in primary colors – red, blue color block mode – tempered by beige and gray. Graphic lines: airplanes and a Sottsass spirit meet in an interplay of colored stripes on knits and outerwear.
Cropped aviator jackets in shearling intersected by shiny leather strips. Belts, cut like corsets, that hug and highlight the waist.
We fly, prints are images shot from above. We fly over fields of orchids. We see airport runways. Strict lines, straight cut dresses and tops structured by the high-waisted belts. Blue, black and orchids.
Everything is mixed and the flowers dominate the lines. The heel and sole of shoes are made with pine or mahogany wood, as in ‘70s modernist furniture.
Suede, leather and vinyl define low boots and high cuissards. Here are the two souls of the woman aviator. Strong and sweet.
Severity gradually gives way to livelier shapes in colorful stripes. Glossy black and white vinyl imbue the sporty sweaters with a strong feeling, in contrast to delicate white orchid embroideries.
Tue, June 16 2015 » Fashion Blog
Iceberg © Copyright 2014
Summer, super summer! Palm Springs, Californian summery feeling to an active city woman. It all starts with blocks of intense color – blue, red, pink – and the black and white of the micro prints : patchworks designed as Memphis furniture. High-waisted trousers and lapels with slogans such as popsicles package.
California and color: it can not be more summer! The fuchsia and orange are the uniform of the heroine of a video game. Fully printed mini dresses, jackets and pants.
Step by step, black and white is taking over, graphic prints, stripes and organic shapes for a technoïd turn. In a dream where the dragon fruit is the main character, wardrobe for the night. Black is structuring the fantasy. Virtual versus real movement : video game and sports.
Keyword: canyoning. Water and stone. Cuts and rounded edges like scuba suits: zip and straps. Let’s play, pasting stickers everywhere … fruits, spaceships, cocktails and climbers glitter applications on ultra lightweight chiffon … Sparkling plastron covered by a draping of soft embroidery.
Robust leather strap sandals with solid and curved forms heels, rubber effect to the touch. Belts as climbing gear on each silhouette, bucket bags and eyewear reminding the diving ones.
Thu, September 25 2014 » Fashion Blog
Iceberg © Copyright 2014
“Rebirth in nature”
A journey deep into Nature. Exploration of the natural universe. Ultimately leading us on a path toward self awareness and self discovery. Introspection and natural essence: two distinct worlds that the Iceberg man always makes his own.
The rigor of the design process keeps apparent disorder in line. That’s the Iceberg way: as in Nature, it’s the secret to attaining perfection, passing through creative chaos.
Soft ergonomic shapes. A fine ‘90s flair, contemporary street style. Natural ease of motion, for the blithest of moods. A palette of earth tones, sky nuances, floral hues: brown, beige, orange, blue. Hints of azure and fuchsia shades.
Prints expressing an oneiric idea of Nature. Macro abstract rose petals offset by flashes of chromatic contrast. Colorful plumes in fanciful formation as a symbol of community belonging. And then tie-dye motifs for a sense of total freedom, pure escape.
A tribute to brand archives: Mickey Mouse in arty avant-garde version. Silk, cotton, cashmere and linen: pure natural fibers. Cotton with a slick techno finish, yet also with all the appeal of a perfectly natural fabric.
Wed, July 9 2014 » Fashion Blog
Iceberg © Copyright 2014
In the late 60’s, Parisian High Society escapes to the mountains for an acid moonlight party getaway. This is the mood of the FW 2014 Iceberg women collection. Dream of an Alpine resort merging winter sports and art spirit; a post modern town in the cloudy mountains, built in powerful bright colors and concrete materials.
Using the playful, sporty and arty DNA of the brand in a new way, the collection is also inspired by plastic toys and colorful designs of the space age, in addition to the elegant yet a bit sloppy attitude mandatory to the young Parisian generation. The big squared seal ring makes the link throughout the show, a fil rouge unifying and identifying each of them as part of this new fellowship.
It starts with the « rive gauche bourgeoise ». Kraft color masculine neoprene costumes over white sweaters with bright mink collars that remind vintage ski outfits. The rubber belt detail, between the sporty technical accessory and plastic toy. And on their feet, the girls are wearing sharp metallic shoes.
Then, transparent plastic rectangles move forward as a frenetic trip, growing into the Agam girls. Multicolor embellishments, lacquered and embroidered, arise on the pleated chiffon skirts inspired by the work of artist Yaacov Agam. Mixed with those playful panels, deep colored raw edges felts and sporty knitwear focus the silhouette into the alpine winter feeling. The satellite t-shirt is an allusion to the dream of a journey to a new world.
Making a turn into more « protective » garments, these Alpine ravers are wearing long military parkas and black leather pants. Padded, quilted, the silhouette is assuredly day wear and urban. As the music gets louder, colors turn technoid. Hyper pleated fabrics and knits are scratched by the « electro-graffiti » print. A powerful souvenir of Alexis’s adolescence.
The final destination is near. Acid trance into the molecular mineral spheres. Silver laminated jumpers and light pink knits are mixed with deconstructed chiffon drapings. Embellished with blue felt or glass tube straps, and graphic patches illustrating new kinds of molecules and fantasy landscapes that depict possible foundations of a world in another dimension.
Tue, April 15 2014 » Fashion Blog
Thu, March 13 2014 » Fashion Blog