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H&M is proud to announce a spring designer collaboration with the Italian brand Marni. Famed for its original prints and inventive spirit, Marni is one of fashion’s most-loved labels, and its Founder and Creative Director Consuelo Castiglioni has created for H&M a spring collection for both women and men which capture the essence of Marni. Available from March 8, 2012 in around 260 stores worldwide and online, the collection features both clothing and accessories all at H&M’s prices, meaning everyone will have the chance to enter Marni’s world.
Marni is a label that sticks to its own path, setting its own trends for print, cut and silhouette that are always playful and elegant. Marni has remained a family owned-business as it has grown to become an international luxury brand with stores around the world.
Marni’s collection for H&M has all the freedom and experimentation for which the label is renowned, with all-over prints in strong colours all intended to be worn together in layers that both match and clash. For women, the colours are vivid and the prints are bold, be they African inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewellery, shoes, bags and scarves.
For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics. The Marni collection is the latest designer collaboration for H&M, which has previously collaborated with brands such as Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin, and most recently Versace.

Working process Marni H&M

Marni for H&;M

Marni for H&M Working process

Tue, November 29 2011 » Fashion Blog



Who will be the winner? Stay tuned for the 5th Cinderthriller Trailer and more news about the judges and their selection process.

Mon, November 28 2011 » Fashion Blog


Valentino Garavani Virtual Museum Red Room

Valentino Garavani and Giancarlo Giammetti Announce Launch of Valentino Garavani Virtual Museum. An unprecedented digital fashion experience showcase five decades of fashion history.

Valentino Garavani and Giancarlo Giammetti announce the launch of the Valentino Garavani Virtual Museum. Mr. Garavani is the first international fashion designer to curate a permanent exhibition of his work in a digital form.
The virtual museum is a downloadable desktop application connected to an online database that uses a real time 3D technology to create an immersive environment. Content is arranged in a museum layout where users explore the different galleries and wings covering what would be over 10,000 square meters in an actual museum. Over 300 dresses from the Valentino Garavani archive were captured for the museum and are organized by theme. Also, content such as sketches, illustrations, advertising campaigns, editorials and red carpet as well as event photos provide a story to go with each dress. Special events and exhibitions from the pair’s history are celebrated with photos and video – from the 1968 White Collection to the 2011 White Fairy Tale Love Ball. In addition, the application features a media library which catalogues the over 5000 images including dresses, photos, drawings and 95 fashion show videos.
As of today, the website valentino-garavani-archives.org is officially live. The site features a short video showing highlights from the museum and allows users to register their email addresses for updates on the launch. A social media campaign including Facebook, Twitter and YouTube is also live today previewing assets from the museum leading up to the release of the application. Through these social media platforms, museum users, fans and enthusiasts will be able to comment on and share the content of the museum.
On December 5th, Mr. Garavani and Mr. Giammetti will host a press conference at 11am in NYC to reveal the full contents of the museum application. The press conference will be livestreamed for a global audience on YouTube with the technical support of Google. The Valentino Garavani Virtual Museum application will then become immediately downloadable to all users worldwide from the valentino-garavani-archives.org website. The launch will be celebrated on December 7th, with a party at the IAC HQ in New York City.

Valentino Garavani Virtual Museum Library

Valentino Garavani Virtual Museum Entrance

To download the museum (on or after December 5th) visit: www.valentino-garavani-archives.org
The Valentino Garavani Virtual Museum has been realized with the support of Valentino SpA.

Tue, November 22 2011 » Fashion Blog


Fall Winter 2011 2012 Vionnet Paris

Explore the world on the www. Cross continents and cultures.
VIONNET for Fall Winter 2011-12 takes a trip between the digital and the real; between polar magnetism and languid, exotic souvenirs; between fundamental art movements and a hint of primitivism. The final destination: femininity stimulated by a constant desire.
The trip VIONNET’s Creative Director, Rodolfo Paglialunga, set out on started with a geometric design discovered on the Internet: an abstract knot visually and conceptually ended up symbolizing the collection; a metaphor for a fusion of references that converge, but also as an isolated, physical gesture appearing on fluid fabrics and structured garments. The collection seems to have been born from a spark in open space resulting in these symbolic knots.
Like a matrix, the knot multiplies in skirts and tops becoming an unexpected texture of gros-grain in combinations of orange – navy, mauve – red and violet – black. In dresses, the multiplication goes infinite in firey hues of beige, mauve, orange and red bursting into a giant flower printed on stretch satin and radzimir; an organic element propelled digitally by an invasion of prints on chiffon and organza. These transform into a grouping of floral corsages in an organza dress.
The knot turns into a rosette. Multi-coloured elastic belts create an unexpectedly sporty and graphic line when placed on the voluptuous volumes of a coat, jacket or dress. A conceptual, yet functional, imagination becomes fundamental with free-wheeling references of the real and virtual worlds; memories and fantasies.
Silks, fluid or crisp, exalting the body’s silhouette with playful transparent and appliquéd pleats; all the while, fabrics garnished or quilted with solid geometrics appear like protective combat gear for heroines playing in a video game.
Proportions are continually adjusted as on a coat’s pagoda sleeve and in jackets where a giant revere unveils a precious and delicate underside of quilted pink, pale or sky blue satin. Playing with an ambiguous structures like mixing red or white wool / silk with dashing applications of red or black fox; spontaneous and wildly extravagant.
3-D fringe, multi-coloured sequins, laminated lace, patchworks of Mongolian wool, “kidassia” lambskin and mink: a game of addition and substraction in the recomposition of materials becomes almost alchemic manipulating wisely and instinctively fabrics, textures, lengths and volumes into a homogeny of winning contrasts.
A seductive palette of sky blue, orchid, sand, copper, iris, fluorescent orange, powder pink, coral, vanilla, hydrangea, malachite, prune and night blue. Fabrics are light, sinuous or rigid in crepe chiffon, silk gazar, taffetas, organza and radzimir embellished or quilted. Lace and tulles add balance the compact mixes of silk and wool.

Vionnet collection
Vionnet Fall collection 2011 2012
Vionnet collection Fall Winter 2011-2012

Sat, November 5 2011 » Fashion Blog

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