TAILORING MEETS SPORTSWEAR
Z ZEGNA SS2015
Bold, energetic and decisively tech-driven, the essence of the new Z ZEGNA collection is dedicated to an urban trendsetter with an active work-into-week-end lifestyle.
The Spring/Summer 2015 season marks a new chapter for the brand whose new tailoring-meets sportswear identity blends the elegance and cutting-edge attitude of ZZegna with the techno-urban leisurewear expertise of Zegna Sport.
An imprimatur forged by five key elements that are the common thread between the two former brands – Deformalization, Sportification, Hybridization, Urbanization and Innovation. Signature traits underscored by the exclusive pentagon mesh graphic that becomes a characterizing motif for the new Z ZEGNA.
The new collection targets a global metropolitan, multi-tasking urban commuter who juggles his 24/7 schedule with ease and attitude. The “tailoring meets sportswear” direction builds on a wardrobe of suits, shirts, outerwear that effortlessly meld practicality with elegance.
Softly-tailored silhouettes of seasonless appeal are fashioned from lightweight fabrics, including high performance wools, technical cottons and advanced sportswear in “Techflex” featuring laser cut, zero seams, heat-sealed constructions.
The color palette is hinged on two shades of gray, cement and carbon, injected with jade green, citrus yellow, royal blue and monochromatic black and white.
The Techmerino project extends its evolution into sartorial pieces. Shapes are tailored but never constricting, elevated by technically-inspired details that gain a refined and cosmopolitan vibe, becoming iconic Z ZEGNA brand staples and appearing on tailored suits and blazers, knits, as well as ergonomic T-shirts and exclusive technical outerwear.
The 100% pure superfine Techmerino wool is designed to be worn in direct contact with the skin to maximize the natural thermal and hydroscopic properties.
To complete the new brand’s identity Z ZEGNA presents an extensive collection of sneakers. For men of bolder fashion wit, the multi-colored Z ZEGNA Techmerino Racer is the season’s key ingredient.
Available in spectrum of colors and materials including luxurious nappas and suedes, technical meshes and printed sting ray leather, this new iconic shoe features an innovative Techmerino lining.
A perfect combo between a classic shape and a running shoe, it adds the final touch to a new paradigm in style.
Special thanks to Riccardo Polcaro Photographer