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Fendi Man Milan Fashion Week


Escapism: constant movement, urban dwelling, or simply travelling without moving, listening to one’s own soundtrack on the earphones. An easy, breezy attitude pervades the new FENDI Collection.

Summer – a healthy, positive state of mind – infiltrates the concrete jungle, permanently, morphing the wardrobe of the contemporary man along the way.

Velocity is the essential quality. It means smartness, absence of clutter, concentration: pieces that are reduced to their archetypal essence in order to respond to a function.

The fundamentals are all included: the zip-up blouson; the mac; tailored suits, lean trousers and immaculate shirts; the jean jacket; bermuda shorts.

Seen through the FENDI lens, they turn into statement pieces, expressing a new quest for twisted normality: you have to get really close and touch in order to discover a pervasive taste for innovation and experimentation.

What looks like sandblasted denim is leather printed through an innovative technology that has been bonded to get a rubbery feel. Pixels swarming on a bomber are a mosaic of the smallest guanteria leather squares, or an intricate basket weave.

Tuft of fur add a tactile element. Jacquard fabrics have an utilitarian appeal. Even linings are taken away, in order to create faster shapes that are as surprising in the detailed inside as they are on the outside.

Flashes of primary color brighten up suddenly: on rhythmical stripes; hidden in the weave of sturdy cottons; on charms hanging from the bags.

Otherwise the palette is essentially summery: khaki, cream, white tones of pale blue, jeans and blue, light grays. Materials marry FENDI’s very own sense of luxury with a certain pragmatism: Cuoio Romano leather, bonded leather, crocodile, jacquard cottons, cotton/linen mixes.

Escapism is finally condensed in the accessories: Selleria backpacks with crocodile tails as talismans, the male Peekaboo covered in tribal signs, sandals and slides. Barefoot with a suit as the ultimate sign of writing your own rule-book.

Created in precious Selleria or croco leather, in amazing colour palette, earphones developed in collaboration with Beats by Dr. Dre provide the soundtrack.


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Fendi © Copyright 2014

Sun, September 14 2014 » Fashion Blog

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