ROCHAS FALL WINTER 2018 WOMEN’S COLLECTION – PARIS FASHION WEEK

Bourgeois understatement: precise yet elusive. A daywear look evoking the memory of couture like a faint echo. In a change of direction for its Autumn/Winter 2018/2019 collection, Rochas takes a modern approach to its claim on the discreet charm of the late 1970s Parisian bourgeoisie through its everyday looks. The House reveals a collection that is both sophisticated and down-to-earth: an aesthetic that puts cocktail dresses and gowns on the back burner to focus on elegant, exquisitely feminine daywear.

The everyday elegance of a suit jacket and trousers, a dress shirt or a double breasted coat is softened by an easy cut and enhanced with cashmere double knit. Brocade is combined with microfloral patterns in a whirlwind of glamour where daywear meets evening wear. Chiffon voiles streamline the luminosity of cut thread and decorative embroidery as if to downplay its preciousness. This style enables the cocktail dress to defy the passage of time and adopt an ageless elegance suitable for any occasion.

The collection gives pride of place to colour blocks and also proposes a symphony of sophisticated nuances: prairie green, mint, caramel, powder pink, camel or plum. A sunny yellow all-over look. Accessories make the interaction among these shades even more incisive. Boots bring a glamorous touch to the loafer in coloured reptile print featuring a glittery heel in a contrasting colour. Each, satchel, handbag and mini-clutch is crafted in two contrasting colours.

Solid, almost monochrome embroidery brightens the evening with muted light for an absolutely unique atmosphere. This is the face of the new Rochas signature glamour: an aura that raises everyday clothing to the status of a divinely understated ritual.