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Courrèges Fashion Show SS 2020 Paris

Courrèges © Copyright 2019

Tonight, Courrèges presents its Spring-Summer 2020 collection on the Canal Saint Martin, Paris. With guests flanking its’ banks, a boat glides down the canal — wrapped in smoke and light with the vocalist Lafawndah serenading from its bow — a loosely choreographed spectacle transforming this most Parisian waterway quartier into public performance space.

In collaboration with Jeff Mills, the music moves from flowing to fixed; from the river to the street: as the boat docks and first looks disembark.

This relay between the concrete and the fluid; liberation and legacy, drives a collection grounded in self-styled categories: from studies in utility outerwear cut in the signature Courrèges architecture — but in patchworks of texture and color; to future-folksy knits in a generous mesh, hewn in bold orange black and white. Soft dressing in flowing gingham is dotted, and abuts an offering of tailored ensembles and concise separates: some lacerated with immaculately finished cut-ins which curve across the body or open in soft triangles to the chest.

The heart of SS20 is the materials. When we relaunched the line in 2018 with the initiative Fin Du Plastique , we pledged to discontinue the use of petrol based plastics — setting ourselves the challenge of replacing the house’s most iconic material: our textured vinyl.

We are pleased to have discovered an innovative algae based vinyl which uses 10 times less plastic — but for us it is not so much this discovery, as the fact that we made our commitment without knowing we would find an alternative that is the true calling of sustainability. Our new vinyl is not perfect — it is better. Sustainability is not a destination but a process: it is about creativity – not austerity; pleasure – not abstinence; today – not tomorrow.


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Courrèges © Copyright 2019

Wed, October 2 2019 » Fashion Blog

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