Daywear, tailoring, and femininity are the elements of the new contemporary. Alberta Ferretti Fall Winter 2020/21 collection explores an unconventional fashion through a study of well-tailored daywear. Traditionally, associated with men’s tailoring, checked fabrics were used to reinvent the classic womenswear aesthetic and produce a sharp vision of contemporary femininity.
“I started working on this collection thinking of a woman that was far from the established ideal. I have always focused on promoting femininity, but for this collection I pushed myself further by giving garments the ambassador role for sophisticated, yet sustainable daywear.” says Alberta Ferretti. The collection is essentially composed of a series that seeks solutions for both practical daywear and ethereal eveningwear.
Shirts, jackets, pants and coats that come in checked cashmere, are crafted with tailored cuts and accompanied by newly interpreted denim looks. The sartorial cuts are also used to shape new volumes on sleeves. Additional styles of silk fil coupé shirts and trousers are fashioned alongside chiffon tops and skirts tacked down by embroideries.
Shearling or cashmere coats, brocade dresses and chiffon aprons are also styled with moiré silk trousers. The effect of an exaggerated shape and amplified volume was achieved by ruches finished with hems supported by an internal thread that settles the form, while detaching it from the silhouette.
An elevated colour palette was carefully considered. Shades of grey and tones of black serve as a base, to the red, mauve, purple and blue hues. Coordinated accessories such as leather gloves are accompanied by high boots and voluminous bags in matching checked fabrics.
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