Making clothes that embody a sense of uniqueness by applying the rules of a renewed tailoring to make every day dressing special. Alberta Ferretti’s Spring/Summer 2020 collection is dedicated to women of character, women who want to identify themselves in a narrative that uses fashion to stand out.
« I started working on this collection with the idea of creating a contemporary story, trying to find a balance between the feeling that women have for fashion and the carefree attitude of today. I decided to deepen my search for customization, to make each garment the chapter of a story and transform everyday clothing so that it can be applied for many special occasions. »
The collection, framed by an emotional video installation created by the artist Fabrizio Plessi, maintains the integrity of design precision while simultaneously communicating the same emotion and feeling through atelier techniques to ready-to-wear.
Small embroidered capes turn into tops and are paired with suede trousers or washed and dyed denim with a tie-dye technique that mimics the inlay; washed silk dresses are constructed with patchwork of colors alternating with crochet work, fabrics with black and white animal prints with psychedelic graphics make up the dresses, jackets and trousers; white or black shirts in embroidered muslin combine with chiffon: elements that define a refined day attitude to inspire dressing well every day.
The evening offerings transition to blue, through a degradé effect that sinks into black. Chiffon ruffles create “tremblant” surfaces; dresses consist of fluid and layered lines stand alongside those embroidered with micro- beads and varying sequins.
This quest to personalize every look also addresses accessories. Suede bags inlaid with a patchwork effect are combined with flat sandals with leather straps and jewel details.