For the Fall/Winter 2012 advertising campaign, Dsquared2 made its debut with its first short movie entitled “The Substitutes”.
The video was shot through the creative lenses of Mert Alas & Marcus Piggot, starring Dean and Dan and the models Benedikt Angerer, Simon Van Meervenne, Liuk Bass, Ralf Javoiss, Daphne Groeneveld, Frida Aasen, Bette Franke; also featuring Eric and Joan Ribera as “bellhops” and Ratka Mayor as “the teacher’.
The models play the part of bored high school students IN CLASS. The attention of the unruly pupils is grasped by the unexpected arrival of two one of a kind substitutes, Dean and Dan, who start an unconventional lesson that wins over everyone except one person in particular….
The soundtrack is the 1960s pop tune “The Clapping Song” by Shirley Ellis.
With the FW 2012/13 collection the designers make a plunge into the past as they look back at their senior year prom. Every girl in high school dreams about being perfect on prom night. An enchanting evening filled with preparations, sequin, flowers, music and the nervous excitement to find out who will be crowned prom queen.
Queen for one night, the Dsquared2 girl remains true to her roots and her rebel spirit. Despite the crown, she is not ready to trade in her “bad attitude” as she dares to mix denim with embroidered garments.
For the occasion, the Dsquared2 girl loots her mother’s sophisticated wardrobe without forgetting the precious vintage jewellery box. Elegant furs, colourful coats, crocodile jackets, flowing dresses and most importantly diamonds and precious stones.
Narrow and cropped pants, pencil skirts, long evening dresses and cocoon coats give a more curvy touch to the silhouette.
Opposites are brought together by an irresistible attraction: lace and gold damask prints mix with denim; while precious crocodile skins are embellished by soft mink furs.
Mama bags: elegant bags with a vintage feel. Precious accessories at the crossroads between the present and the past. The shapes are reminiscent of the 1950s while the super accessorized inside of the purse with iPad and iPhone pockets immediately bring us back to the present.
Cat eye inspired elongated sunglasses with a “glazed” aspect, toped with diamond sprinkles, seem to have been stolen from a cupcake shop.
Couture baseball caps and striped rugby-inspired scarves in mink, of course. Killer Cinderella shoes and “Leopearls” decolté.
Bows, bows and of course more bows.
Colours are reminiscent of marshmallows, pastel corsages or the prom punch: mint green, sunflower yellow, baby blue, coral and bright red.
“NAUGHTY STUDENTS OR BAD TEACHERS?”
The FW 2012/13 Dsquared² collection is inspired by University students and in particular by one special kind of student: GOOD FAMILY, BAD REPUTATION!
Radical chic party boys from high society, foul-mouthed bourgeois students who work real hard on having a good time. Boys who spend more time on their clothes than on books but that is no big deal since they will graduate no matter what.
The Dsquared² boy certainly doesn’t excel at school but he is definitely the coolest one on campus.
This time around, the silhouette is the novelty. Very low-waist slim cut trousers that create a “bottle silhouette”: very tight pants, tighter than ever, fitted around the knee and slightly wider at the bottom are paired with short, tight jackets.
Once again, layering is key; layers on top of layers to fight the cold but most importantly because every detail is meticulously chosen after hours of study; outside the library of course…
New classic: argyle sweaters or in brushed mohair, turtlenecks, tweed jackets and tuxedo jackets paired with washed denim, military mods-style parkas reminiscent of student strikes…
Classic pieces are customized with markers, and a variety of studs (stars, labels, maple leafs,..) randomly found from old Dsquared² jackets, reused to personalize garments.
Boobou jackets in oiled fabric or suede with large pockets that always come in handy.
Accessories: “woody” eyewear glasses in transparent plastic and wood for the “perfect” student; without forgetting fun sunglasses to hide dark circles after a wild on-campus party.
Scarves, gloves and a military beret with a leather visor.
Vintage-like suede pointed or round tip ankle boots, in brown or grey, in leather or patent leather.
The colour palette: beige, camel, military green, denim blue, grey, black with glimpses of red and white.