Emilio Pucci’s own ties with America – his love for sportswear and a groundbreaking lingerie deal dating back to the Fifties – inspire a glitzy detour across ideas of femininity. The jet set aura and the sporty spirit are mixed and glamorously mingled.
The silhouette is shapely and curvaceous or elongated and dynamic, with voluminous duvets, roomy melton duffels and luxuriously utilitarian double-face coats offering function and protection.
Marylin Monroe’s archetypal charm: nipped waists, big skirts reminiscent of hand painted Pucci classics or languid slips and intarsia camisoles. Cropped knits tops further highlight the womanly shapes. Quilting is a cozy mountain touch that runs up to the toque hats, gaining a sophisticated air.
The private becomes public: underpinnings turn into dresses, as Diana Vreeland suggested looking at Emilio’s artfully printed slips.
The alluring and the sporty, continuously mixed: silk jersey pieces and lace details. Pucci solids on long silk jersey dresses as favored by Marilyn, embellished by few pieces of extraordinary jewelry culled from the Bulgari archives further underline the jet set aura of the American trip.
A beautifying palette of make-up box powdery tones. Soft pinks, blues, greys and dusty pastels are highlighted by the sfumato Mirage prints. Purples and greens combine with taupe in the Tulipani and Trifoglio archive prints. The Emilio Pucci logo follows as a happy mix.
Sophistication meets function in the accessories: minimal leather shopping bags, both in print and solids, with plexiglass handles; oversized pockets go from skirts to bags. Neoprene lace-ups with kitten keels, patent boots.
Glamour gets to the fore, with the quintessential Pucci ease.
Glamour and bling, with the quintessential Pucci ease. Solid hues that move and swing. Asymmetries and jersey. Graphic cuts. Cut-outs. Cloth cut as little as possible and left glowing in its owing glory. Caftans and capes.
Fringes that utter, making hats, dresses and trousers dance. Well-to-do, on the move. Sequins and a suitcase. A cape and a trolley. Paisley and a hatbox. Psychedelic textures. Melting patterns on velvet. Shaggy furs. Teddybear. Chenille. Glazed chiffon. A trail of paisley.
Decoding the Pucci codes of color. 526 Cioccolato, 254 Verde Mela, 326 Arancio, 399 Rosa Bon Bon, 179 Pervinca.
Dazzling. Glaring. Fast. Glam, with a Pucci slam. NOW.
The first creator of high quality products worldwide, present in 195 countries, LVMH is the savoir-faire ambassador of high tradition throughout the world. In every single country, 83.000 collaborators refresh the soul of over 60 prestigious maisons, in fashion, leather, perfume, cosmetology, wine, alcohol, watch-making and jewelry sectors.
For two days, during the Journées Particulières, LVMH will open to the general public 25 of its most symbolic sites: in Paris and several other regions in Italy, Spain, U.K. and Poland.
In Paris Christian Dior’s Haute Couture Halls , Louis Vuitton’s Asnier Ateliers, Givenchy’s Haute Couture Halls.
In Spain, Madrid, the historical Boutique of Gran Via of Loewe, in Italy, Villa Pucci di Granaiolo in Tuscany, the Palazzo Fendi in Rome, the Manufacture de Souliers Louis Vuitton, Fiesso D’Artico in Veneto.
The LVMH group appealing to famous international architects, retrains many buildings, giving them back a terrific asset value, achieving remarkable contemporary projects which will be a part of the architectural Heritage in the years to come.
Within this architectural frame the most talented artisans are working.
The main aim of the Journées Particulières is to detect the genuine nature of fine high quality. Supported by an ancient and precious handicraft heritage, the LVMH cherishes and reinvents the tradition of excellence, which alllows its Maisons to establish themselves all over the world.
The path made by Maisons leads us to discover cultural heritage. Handicraft demonstrations, conferences and expos put in first place jobs regarding wine and alcohol, fashion and leather, perfume and cosmetology, watch-making and jewelry.
Within ateliers, wineries, family dwellings and historical boutiques, LVMH will share the casket that contains such beauty with the general public.
Entry to the Journées Pariculières is free and open to everyone, at the Maisons which participate in this operation.
For more info click on the website: www.lesjourneesparticulieres.com
Louis Vuitton The Shoe Factory in Fiesso d’Artico – Les Journées Particulières