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Jo No Fui Woman Milano Fashion Week


To distil essentiality in order to sublimate it with lunar hypnotism and opulence.

Alessia Giacobino’s intention is decisive; her architect background is to be found in the details that transform simple, formal dresses into precious and exclusive objects of desire. A luxury to exhibit.

The silhouette, sculptural and definitive, brings back the space age of the 60’s. Couture proportions and cuts are mixed with the strong art déco references of french artist erté and with unexpected hip hop contaminations.

Triple silk organza a-line tops and shifts are underlined by orbital circles and contrasting cuts, by pvc and lizard inlays and appliqué.

Pants are slim to enhance the shape of chic jackets and coats that parade sophisticated exotic prints; an absolute illusion vertigo.

The portholes opened in dresses and tunics zippers transform, adorn, inter- rupt and create the unexpected to provoke a visual accident that pushes the parameters of elegance forward.

Leather invents shirts, cargo pants and boxer shorts inspired by ny bad girls.

The eternal innovative spirit of the brand is expressed through the construc- tion, the proportions and cuts establishing the embellishment. But also in the inspiration sources that quote iconic elements of hip hop gear – like the show- ing elastic band of the boxer shorts, the dropped armholes of the vests and the camo print – to be worn with architecturally-sculped pieces.

The fabrics: triple silk organza, crépon, cotton and silk faille, lurex cloth, lizard, leather.
The colors: inspired by planets, pluto green, mars red, moonlight white, meteo- rite brown.
The embellishment: cabochon, lurex, lizard applique, satellite rhinestones.

A strong and focused collection, a synthesis of essentiality and femininity; a dual game to highlight the sartorial lines of pieces enriched with an echo of geometry, orientalism or street-wear elements.

A celestial dualism that assumes the tones of contemporary luxury.


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Mon, November 18 2013 » Fashion Blog


Jo No Fui © Copyright 2012


Unbound explorers. New nomads travelling from exotic lands to big metropolis with modern casualness, constantly seeking unique and emotional routes.

The transeasonal journey of Alessia Giacobino’s globetrotters for her JO NO FUI collection calls for multi-layered outfits in which proportions and texture follow afar latitudes and customs.

The Ikat print gives structure to jackets and sartorial waistcoats worn over embedded bermudas or gabardine cargo pants.

Floor long bad-dye silk dresses evoke faraway ritual ceremonies; colorful oversize sweaters pair with oriental flavored sarouel pants.

Combat pants and jumpsuits are punctuated by a military netting completing the look of an adventurer who cannot resist the whim of brass pearls trapped into hand-knitted looking cardigans. Parkas are embellished with embroidery and camouflage stains.

Colonial silk burette takes us back into the city where deconstructed masculine jackets are worn over crochet shorts and very revealing bodysuits. The exclusive suede is to be worn as a total look.

Eveningwear is ultra glamorous with golden lurex and light effects showing Ikat patterns on the sequined pieces.

A no-frontiers collection created for a woman who invents her very own personal style journey every day.


Jo No Fui Summer 2013

Jo No Fui Spring 2013 Collection Milano Fashion Week

Jo No Fui SS 2013

Jo No Fui Spring 2013 Collection

Sat, November 10 2012 » Fashion Blog


Jo No Fui 2012
Fairy tale, fear tailoring. A metropolitan fable with a dark mood.
Downtown New York covered with imaginary snow. A frosted paradise populated with the heroines of Tim Burton’s movies.
Mysterious. Frozen. Damned. Wearing the new alchemic coolness designed by Alessia Giacobino for Jo No Fui fw 2012-13 collection.
Techno-couture fabrics and a sporty spirit. “It’s a Ski-Chic world reviewed with a ‘Noir’ take, thought for intense figures like Dakota fanning or Lana del Rey,” comments the designer.
Coat-dresses in quilted chevron. Zippers closing the sleeves of shifts. Very active mirrored leather. Astrakhan fur creating ice-queen collars.
A game of volumes. Pleats over puff-skirts worn with felted men’s sweaters, taffeta dresses and blouses inspired by windbreakers, frozen macro-ruffles on the side of shifts.
Constructions and anatomical inlays brighten the knitwear up with contrasting elements. The peak comes with fur stitch angora and mohair with lurex bands, hues ranging from technical black to bronze through fuchsia and bright-green. Like an aurora borealis.

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Sat, February 25 2012 » Fashion Blog


Jo No Fui - Spring Summer 2012 Women
Chic esotique – esotique, excentrique, ironique. Gossip girl and romy schenider. The Images from ” la piscina ” are a pool party in Los Angeles. Populated with actress from the new Hollywood. Tropical glamour meets bon ton. Linear silhouettes and luxuriant prints. Palms, intertwined banana leaves, exotic fruits. jewel effects in briolette – gemstone needle – work.
From a 1960′ s cocktail hour. On Dual – colored, caribbean flavored dresses and on the collars of striped ivy league skirt. Or a pleated mini. On a tiny blouse draped over the shoulders. All over bamboo prints. On metropolitan safaris. Slipping into a resort palette. Sand, ivory, hibiscus flame, chocolate, black. Ice – cream hues that remind us of pool water. Improvised cuts, intriguing frills, minx- like and airy lengths in mantle dresses, caftan tops and butterfly – sleeved tube dresses. Impalpable like a perfume trailing off. Worn with flat black or nude sandals. And with a mini, shell bag with mother of pearl plating in rodoid. For the true socialite.

Jo No Fui S/S 2012 - Milano Fashion Week
Catwalk Jo No Fui Spring Summer 2012 Women Fashion Show
Jo No Fui - Spring Summer 2012 Women

Fri, September 30 2011 » Fashion Blog


Jo No Fui Fall Winter Woman 2011-12 Milano Fashion Week
Jo No Fui Fall Winter Woman 2011-12 Milano Fashion Week
Jo No Fui Fall Winter Woman 2011-12 Milano Fashion Week
Jo No Fui Fall Winter Woman 2011-12 Milano Fashion Week

Mon, March 7 2011 » Fashion Blog

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