Logomania, smiley faces, pop prints and rugby stripes are all key ingredients to the new Moschino men’s collection designed by Jeremy Scott.
In a visual explosion of bright colors and fun motifs, the upcoming sunny season represents a new take on the maison’s iconographic themes, making way for a stylish yet ultra-versatile wardrobe which ranges from luxury sportswear to twisted takes on the tuxedo.
Giant Moschino symbols featuring house icons of hearts, cowboy hats, and the letter “M” come together to form a maxi monogram appearing in faded denim, technical fabrics and intarsia knitwear. Cut in parkas and jean jackets alike, the print takes logomania to the next level and beyond!
Logomania continues in a new form with an irreverent take on the Moschino logo, “FAUXSCHINO”, embodied all over MA1 bombers, parkas, and the classic tracksuit to a bold effect. Branding and consumerism take form in the inspiration of soda pop graphics, from lemon lime and grape sodas, to the classic cola colour ways urging you to “DRINK MOSCHINO”.
The colours of multinational flags are reinterpreted with the iconic smiley face. All over smiley face polka dots explode into bigger versions to symbolise joy, love and togetherness. This iconic symbol is also embroidered on the back of a yellow tuxedo jacket with tails, to stunning effect.
The collection is a vibrant tribute to modern street and pop culture, but a luxurious feel still remains in the shape of leather bomber jackets with polished metallic locks and zippers, or crocodile versions adorned with gold plaques.
Finally, the collection includes a complete line of men’s accessories, where backpacks, weekend bags and baseball caps are fused with elements from women’s luxury handbags, featuring gold locks and classic accessory hardware, rendering them totems of wealth.
Duffle bags, backpacks and bum bags in waterproof nylon are decorated with this season’s graphics; coordinating with a range of hiking boots and a bright yellow patent leather slip-on loafer emblazoned with the iconic smiley face.