THE CLANS OF VERSACE
“The Clans of Versace know that today nothing is acquired through birth, but rather earned through what they achieve: this is why these women are all Queens to me.”
United through passion and a desire to rock all boundaries, the Clans of Versace are crowned as the true modern royalty. Daring to speak their mind and standing out from the crowd through their style choice, they rule their own life and always look out for each other. Women who aren’t afraid to walk their own walk, and talk their talk, never forgetting that they were born to be bold.
Strong. Loud. Confident. There are no mid-ways. No compromises. A clash of cultures that generates friction and contrast between past and present – old and new, trendy and subculture, sneakers and stilettos. Different clans are represented by their print of choice. All played out on the Versace Fall Winter 2018 catwalk.
THE CLAN OF COLOR
Never safe. Never obvious. An explosion of personality. The Versace way is always innovative, with a plethora of colors and prints that are not afraid to Mix and Clash.
THE CLAN OF UNITY
Family always comes first. Versace women stand together, rooting for their cause in unity. Soccer-style scarf fringe inserts on dresses give the right amount of ‘look-at-me’ sass to evening wear. Groups of tartans are mixed together in a seemingly random manner, representing the clash of subcultures. Prints named after ‘the greater Versace family’ pay tribute to kinship. A celebration of the deep bond between each member of this royal family, where diversity and inclusivity reign.
THE CLAN OF THE PRESENT
Sneaker geeks keep one eye on the past, one on the future, with their feet firmly gripping the present. They live for today. Now matters most. The insta moment is everything. They create a Chain Reaction with a ripple effect. Some people are born royal. Some become Queens on their own.
Embrace Your Inner Versace: Go Big and Go Home
In this FW ’18 Men’s collection everything is so Versace, that it will give you that familiar feeling of coming home. A wardrobe for a man who isn’t afraid to explore his wildest side – Versace Men Fall Winter 2018 is all about playing with the house codes and re-interpreting them, through younger eyes, through different subcultures, through that ironic yet comfy Versace twist. A collection that re-invents the rules, ignores boundaries and celebrates the art of individuality, with a look-at-me personality that’s taken to another level.
THE WILD SIDE – that untamed part of a man that he has always known he had. Equal parts bold and refined, the Versace man takes risks in color and texture, never doubting his style. Printing is key – the ‘Amore e Psiche’ print brings out his Versace side, referencing ancient Greek elements on a vivid color palette. The ‘Sipario’ print is found on velvet featured on outerwear and accessories, draws the curtain on the drama.
HOME RUN – inspiration is taken from the intimacy behind closed doors at the Versace ‘casa’ where the only rule is that there are no rules. Pure anarchy reigns. Accessories are crafted from lush interior elements: heritage velvet prints on clutches and travel bags recall velvet curtains and drapes. Homeware takes center stage: bracelets are crafted from forks and knives. A chesterfield- style couch from Versace Home is re-born on outerwear and accessories featuring couch button details on leather and velvet. Retro Medusa headphones and phone covers, the new men’s essentials, revamped with that Versace fun.
IT’S ALL ABOUT THE CONTEXT – the 5 Ws: worn with what, on who, where to, when, and why not? Styling is unexpected. Looks blend elements that go from work to play: the Versace bathrobe becomes outerwear worn over sharply tailored suits. Mix and match tartan prints of different colors create unexpected new patterns in suits and coats, while pants are super tight or loose, but all cut short, way above the ankle. Even materials don’t play by the rules: basketball jersey are crafted from the finest silk, masculine tartan is complemented by flamboyant prints, silk cushion inserts are placed on cotton sweatshirts. This is the mix of elements that define subculture – the epitome of individuality let loose.
A CHAIN REACTION – launching in this show, THE new iconic Versace sneakers with its unmissable chain-link sole that speaks directly to the millennial generation. An original design element reinforcing the link between the tailored and the casual – and the many different sides of the Versace man.