is the Pitti Discovery Special Project
One, design. Two, function. Three, technology. This is White Mountaineering’s motto, the Japanese brand designed by Yosuke Aizawa that Pitti Discovery presented a preview of at Pitti Uomo 83, thanks also to the work of Tomorrow and Stefano Martinetto. With White Mountaineering, Pitti Discovery continued its goal to discover and present the most innovative phenomena in fashion, those related to the languages of contemporary experimentation. White Mountaineering debuted on the European scene with an original and powerful menswear presentation that masterfully mixed tradition with technical fabrics, design, and great character.
“I am so glad to be able to participate to an event as big as PITTI”, says Yosuke Aizawa, the designer and founder of White Mountaineering. “I appreciate their generosity in choosing White Mountaineering even though we are based in Tokyo and not present overseas that much. What are men’s clothes in everyday mainstream’s fashion? We have been thinking of what could be achieved within this frame. Men’s fashion way of thinking, expressing and dressing has so much freedom.
Without forgetting the above, for this PITTI show I would be so happy if we could achieve to express what we have been feeling and enjoying”.