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Sportmax Fashion Show SS 2020 Milan
Sportmax Fashion Show SS 2020


The SPORTMAX SS20 sets sails on a journey with a sense of freedom and levity inspired by the artist Daniel Wurtzel known for his large- scale kinetic sculptures and installations. Artworks which communicate a sensation that frees the body and soul. The collection powerfully mixes neo-romantic femininity and Sportmax’s signature interpretation of tailoring. The flying fabrics, the triangular shape of the sail, ropes and stitching define new silhouettes. The attitude of this aesthetic code turns around the idea of lightness, movement and femininity.

The collection plays with the contrasts between precise tailoring and the delicate fluidity of blouses and printed dresses in soft colors that appear to be faded by the sun. Fluid dresses in distinct silhouettes are characterized by important volumes and transparencies. Draping has been interpreted to emphasize an ideal femininity. Kaftans and shirt dresses are paired with knit ponchos or tops. The tailored suit is offered in feminine colors and soft fabrics, while pants and skirts are styled with puffy flower-print shirts or blouses with chains and leather band details. Floral prints in a hushed color palette are emphasized with a glossy effect.

Summer cotton stripes, rubberized jersey and georgette, silk and leather. Mixing and layering of contrasting materials, the leather meets the fluid dress and the light shirts on necks and cuffs. Skirts and vests are constructed from a one-of-a-kind fabric made from woven leather that create a sophisticated graphic plaid, finished with a combination of both fringed edges and piped leather trim.

The looks are accessorized with ankle-wrap sandals with rounded leather cords and high-performance futuristic sneakers, plus sporty leather caps, bucket bags and eyewear characterized by unexpected shapes and material combinations.

A palette of faded, delicate colors: from white to light shades of greyish sky blue, dusty pink and sea foam green to the deeper cornflower blue and rich indigo.


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Wed, September 25 2019 » Fashion Blog

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