Gosha Rubchisnkiy’s FW17 collection takes the symbol and strength of international partnerships one step further and marks the beginning of an ongoing collaboration with adidas Football leading up to the 2018 World Cup in Russia.
Titled the Football Collection, Gosha’s FW17 apparel is inspired by today’s football fans : young, multidimensional individuals as passionate about the game as they might be about techno music and fashion. Gosha mixes iconic adidas Football on and off pitch pieces with classic suiting, all designed in his signature style to represent this plurality.
Stamped with the word « FOOTBALL » written in cyrillic, the adidas Football x Gosha Rubchinskiy collaboration includes items ranging from a winter padded coat to striped football jerseys, hoodies and accessories as well as the ACE 16+ SUPER and COPA sneakers.
Teaming up with UK milliner Stephen Jones for his FW17 headpieces, Gosha emphasizes the importance of being on a global team. His football fan is nurtured by German technology, British heritage and Russian youth. He is international.
The location of the show is symbolic of this strong worldwide connection. Kaliningrad itself is a piece of Russia in the middle of Europe, and historically a German territory known as Königsberg. The city’s Youth Centre, formely the old Königsberg Stock Exchange, is the perfect backdrop to present this east- meets-west collection and represents the link between past and future.
For this new Russian period Gosha comes back to the motherland for the first time since his 2008 Moscow debut to present a very personal show : from the hair & make-up, styling to a very special casting of boys from all over Russia, all is directed by Gosha.
The music score produced for the occasion in collaboration with Buttechno, as per previous seasons, is constructed exclusively around recorded interviews of the models. Their voices are the sole instruments in the soundtrack not only providing the rhythm to the show but also a portrayal of youth in Russia today.