Industry in support of savoir-faire
Conjugating contradictions is the challenge undertaken by the Ermenegildo Zegna Group and Stefano Pilati.
The traditional manual tailoring statute of the brand is poetically translated into an original pièce that took the inspiration by the sound of the machines within the group’s production sites, which has been composed and performed by pianist Maxence Cyrin to intersperse the contemporary rhythm of techno-industrial music by Klas Åhlund, in tune with images shot and edited by director Johan Söderberg for the video background of the Ermenegildo Zegna Fashion show.
Pilati’s concept for his first collaboration with the Zegna Group is clear: the collection is part of an interactive script; its aesthetic told through video and audio suggestions. Tailoring and chromatic gestures are the key elements of a fashion show that will champion the opening of an on-site installation scheduled to last the duration of men’s fashion week.
An action of the Zegna Group in support of the city of Milan to stimulate the interaction between experts in the fashion industry and new consumers of the system.
Fabrics, Kid Mohair and wool jacquard canvas, Oxford in pure wool microeffects, Sable wool and silk, Satin double gatefold wool, Kid Mohair and Silk, Gabardine three-dimensional pure wool, Pure cotton double color, double opening twill, True duplication in canvas of pure silk fabric, Pure wool with floral jacquard with twill base and Chevron background, Gabardine Technica, Oxford polyester and nylon, Structure of cotton and Kid Mohair, Panama in iridescent pure cotton, Full-grain calf suede, Embroidery and applications.
Colors, White 1 Black 2, Navy Blue 3, Dark Blue 4, Light Blue 5, Sky Blue 6, Ivory 7, Butter 8, Sand 9,Tortora 10, Antique Rose 11, Coral 12, Brick 13, Bordeaux 14, Chick 15, Apricot 16, Saffron 17, Coffee 18, Olive 19, Khaki 20, Tobacco 21, Mud 22, Meadow 23, Ice 24, Clay 25, Asphalt 26, D’Annunzio 27, Antique Blue 28, Lovat 29, Light Jade 30 Medium Jade 31, Sage 32, Fern 33.
Special thanks to Floriana Di Carlo Photographer