The collection’s inspiration began with voodoo symbolism, leading to a focus on its art, its expression and the artist as an individual. Referencing photographs of artists such as Basquiat and their natural expression of style, the look this season is inspired by this creative spirit, wearing even the most precious clothing in a non-precious way.
With its DNA of unconventional fashion, the brand draws on the artist as an outsider who sees things from a different angle and thinks differently – bringing this same attitude to dressing. Sensitive yet carefree, this is someone who follows their own rules, just like HUGO.
Many pieces in the collection itself serve as a canvas. Artistic prints feature on delicate men’s mesh T-shirts and women’s sheer hand-painted silk organza dresses, contrasted with chunky paint-splattered sneakers and throw-on workwear jackets.
In shape and tailoring, the collection draws inspiration from the first HUGO collection, in 1993. Silhouettes are easy and loose with ankle-length, body-skimming slip dresses, oversize outerwear and relaxed trousers, while suit designs are seen through a new lens with stripped-back constructions and exaggerated proportions.
Elsewhere, the balance of tailoring is completely reworked. Suit jackets and shirts are designed to fall forward and drape off the body, turning traditional cuts and fits on their head. A number of pieces are created to be unisex – take a soft-cut pajama suit, an oversize tailored jacket or belted overalls.
For Spring/Summer 2018, HUGO plays with accessories. Men’s bags are blown up to giant size and sneakers feature thick, chunky soles. Conversely, women’s bags are scaled down to miniature proportions, while ultra-long earrings, or a string of pearls worn along the length of a finger, add a playful touch.
The collection’s colors are taken directly from the painter’s studio: neutral tones of white, beige and khaki are splashed with a palette of brights, including blues, yellow and signature HUGO red.
Wed, June 21 2017 » Fashion Blog
Wed, June 21 2017 » Fashion Blog
Tue, June 20 2017 » Fashion Blog
KTZ © Copyright 2017
This collections story is an interpretation of the Literature of Lord of the Flies. We join the boys tale when they are already established on the island. The presentation of their clothes reflects the remnants of their old world and new beginnings.
Their smart conservative fabrics slowly patched over and disappearing is reflective of their old way of life becoming lost and faded, the badges of past achievements and group identities that represented an old order giving way to the the wild nature they find themselves in, and the new identities of their clothes are formed from the discarded debris abandoned to the shores, they stitch together their clothes with silver threads and bottle tops and raw leathers, symbolising new identities and forming brave new worlds.
The dark earthy colours of the old order peppered with the bright materials of the hope to come, and still a raw authentic rebellious essence remains, untamed.
Mon, June 19 2017 » Fashion Blog
Vivienne Westwood © Copyright 2017
We are Motherfucker
My pack of playing cards, we’re releasing one a week, we started with the ace of spades. Everything’s connected, you can collect them like football cards; it is also a plan of action, a survey map. If we connect the dots, we can win the fight for the free world, first step: Switch to Green Energy Supplier.
- We have a print using all four symbols.
We will begin with natural white covered with rainforest print – small black circles looking like a spotty animal print but which are really meant to be the noughts which endlessly multiply money by 10 over and over. We only need a few to Save the Rainforest but billions disappear every day in global inflation. Other graphics will be in the form of texts – black on natural white.
We will add separate pieces to these basic looks: No fashion theme – just half dressed. Perhaps a shirt which in one go shows you the most shirtlikeshirt: Platonic! Silly? You will see the jacket which says jacket, the most dynamic jacket, a joke of jeans, the universal shortest trouser, a gesture of as weater; the most sexy dress, should it be worn on the oldest person in the world on top of a net t-shirt. The dress has a cave print of hunter gatherers, moving across the land, following the reindeer. Will we survive our evolution. Don’t panic.
‘Buy Less Choose Well, Make it Last’
Mon, June 19 2017 » Fashion Blog
Saint Petersburg, the former capital, brought football to Russia through the British ambassadors formerly stationed there in the 19th century. The historical city also boasts a vibrant electronic music scene which crossed over from Germany after the fall of the Berlin Wall in 1989. Following his FW17 show in Kaliningrad, Saint Petersburg was thus the natural choice for Gosha Rubchinskiy to present his Rave Culture themed SS18 collection.
The location of the show, the “DK Svyazi ̈, embodies this strong musical influence as it was known in the late 80’s for its famous Russian rock concerts and, in light of this underground status, was chosen in 1989 by cult artist Timur Novikov to organize the first rave in Russia.
More than just a show space, Gosha was inspired by the ghosts of parties past that still live on in this city. Taking his collaboration with artist Buttechno one step further, they created a music and light project for the occasion. Blurring the lines between the past & present, this installation allowed guests to become part of the experience as soon as they set foot into the space. A publication created for the event by INRUSSIA gives further insight into the emerging rave scene of Saint Petersburg in the 90’s.
For the second season working with Adidas, Gosha developed his own shapes in working closely with the design team in Herzogenaurach. The collaborative pieces combine references to the 90’s rave scene, vintage tracksuits and Russian football gear, all fused together with the knowhow and technology inherent to Adidas.
Teaming up for the first time with iconic British brand Burberry, Gosha revisits timeless classics such as the trenchcoat, harrington jacket and raincoat, which are known around the world and have even earned their place in cultural history. The reworked, oversized shapes provide a contrast to the rest of the collection and help create a complete look rooted in history but looking towards the future.
Accessories include headpieces by miliner Stephen Jones, designed in close collaboration between Stephen, Gosha and Burberry, as well as 90’s inspired sunglasses by Retrosuperfuture.
The worlds of football culture, nightlife and vintage sportswear meet in Gosha’s next chapter. Through his shows, Gosha wishes to share the diversity of his home country and foster exchange between people from all over the world. Just as the upcoming football world cup, taking place in Russia for the first time in 2018, he hopes that he can contribute to breaking walls himself and the world having a better understanding of Russia and that it will inspire people to travel and discover the country for themselves.
Sat, June 10 2017 » Fashion Blog
Watch the Moschino Spring Summer 2018 Menswear and Women’s Resort Collection Fashion Show in Live Streaming – Los Angeles 8th June 2017 7.30 PM PDT. Stay Tuned…!!!
Wed, June 7 2017 » Fashion Blog