Home About Beep Beep Meets Contact


MSGM Fashion Show FW 2020 Milan

MSGM © Copyright 2020

MSGM proudly presents Haunted, a collection created in close collaboration with Dario Argento, the legendary film director and Master of Horror. It’s a tale of saturated colour, killer aesthetics, desire and the glee of a dark attitude.

“I am obsessed with Dario Argento. It was an honour to spend time with the Master, talking about his movies, his aesthetics, and his attitude to life. This collection is inspired by Argento’s masterpieces, and also his whole way of being,” says Massimo Giorgetti, creative director, MSGM.

Welcome to the darkness of Haunted, where you will find the light. It’s about going deep inside to reveal the contrasts of your personality, the sides of your character that make your true self.

Tailoring is cut with devastating allure, creating sharp suits that are worn for pure pleasure, some of the tailoring with buckle details. Tailored coats have a sexy fluidity, the blood red of a duffel in tribute to Argento’s classic 1975 film Deep Red. Throughout, the colour palette celebrates Argento’s uncompromising aesthetic: cyclamen, sienna brown, emerald green, lavender, all contrasted with the ever-present black.

Shirts are printed with posters from classic Argento movies, such as Cat O’Nine Tails, Phenomena and Suspiria, alongside images of famous scenes, like the killer’s eye from Deep Red. Meanwhile, graphics of carnivorous plants set the sweet nightmare mood of the fairytale. Knitwear has drama, like the cyclamen front panel of a sweater that’s buttoned and draped onto black.

For MSGM, tailoring and casual are like the two sides of our character that come together as a whole. It’s like Dario Argento once said, “We are two. My dark side and I”. Black denim has been washed and dyed red, as if saturated in fake blood. Jacquard knit sweaters clash images of monsters, cats and horror film characters, like a fantasy world. Argento’s films are drenched in humour, and here monsters give the middle finger on sweatshirts, while a hoodie is detailed with three conjoined teddies stitched together.

During the collection, MSGM reveals six women’s Pre-Fall 2020 looks, playing with print combined with tailored silhouettes. The presence of women on the catwalk heightens the tension and fleshes out the story.

Boots are in collaboration with Cult. Leather gloves are inspired by the accessories of Argento’s killers. Leather cross-body satchel bags are as if perfect to carry one of Argento’s scripts.


MSGM Fashion Show FW 2020
FW 2020-21 MSGM Fashion Show
Model Fashion Show MSGM
FW 2020-21 Fashion Show MSGM
Fall 2020 Menswear MSGM
Winter 2020 Fashion Trends MSGM
MSGM Woman 2020
MSGM Style
MSGM Catwalk
MSGM Fall Winter 2020 Mens Collection Milan Fashion Week
Fall 2020 Fashion Trends MSGM
Winter 2020 Man Trends MSGM
Runway MSGM Fall Winter 2020 Men's Collection Milan Fashion Week
Fashion Model MSGM Catwalk
MSGM Men's Collection 2020-21
MSGM FW 2020 Menswear
MSGM Milan Fashion Week
Fashion Show Man Model MSGM Catwalk
MSGM Milan Fashion Week Menswear Trends
Man FW 2020 MSGM
MSGM Menswear Fashion Show
MSGM Woman 2020-21
MSGM Fall Winter 2020
MSGM Fall 2020 Catwalk
Catwalk MSGM Winter 2020
MSGM Men Style
Catwalk MSGM
MSGM Winter 2020 Catwalk
Catwalk MSGM Men Fashion Show Winter 2020
Fall Fashion Trends 2020-21 MSGM
Fall Fashion 2020 MSGM
Catwalk MSGM Man Fashion Show Winter 2020
2020 MSGM Fall Winter Man
2020 MSGM Fall Catwalk
2020 Catwalk MSGM Winter
2020 Man Style MSGM
2020 Catwalk MSGM
2020 Catwalk MSGM Man Fashion Show Winter
2020 MSGM Winter Catwalk
2020 MSGM Catwalk
FW 2020-21 MSGM Fashion Show Milan
Menswear Winter MSGM 2020
Menswear FW MSGM 2020
MSGM 2020-21 Milan
MSGM Man Style
Fashion 2020 Runway Woman MSGM Winter
MSGM 2020 Milan Men Trends

MSGM © Copyright 2020

Tue, January 21 2020 » Fashion Blog

Comments are closed.

Copyright © 2020 The Skinny Beep.com All Rights Reserved.