10 Years – pure love, pure fashion, pure emotion, pure MSGM.
“This is a celebration of MSGM. It is about our love of fashion, and the energy and emotion at the heart of the brand. Each look is pure MSGM, with iconic signatures that have been with us from the beginning. This is not a retrospective: we have looked inside to push forwards.” Massimo Giorgetti, creative director of MSGM.
A love letter to the first ten years of MSGM. Celebrating the codes of the house: colour, print, tweed, tie-dye, pleasure, energy, fun. Every reference comes from the DNA of MSGM, and, as always, every piece is designed and made in Italy.
Vivid, exaggerated check tweed coats and blazers are playful and neat, contrasted with the romance of ruffled poplin shirts. Fluid silk organza dresses are worn over T-shirts printed with the anniversary show invitation. Voluminous dresses have floral prints blurred and clashed, while the oversized roses on a poplin cape are like a fantasy garden bursting with life.
Colour block taffeta twists the romance with fresh energy, its oversized ruffles and bows bringing true MSGM spirit. Knit sweaters and skirts in multicolour damier are like the squares of a light-up dancefloor. Tie-dye, a classic MSGM signature, is elevated as two broad stripes down cotton poplin dresses.
Lace has been part of the MSGM language since the very first collection. Here, vivid colour lace is cut to the shapes of tailoring: shirt, blazer, pants. Fringing is another core part of MSGM’s foundations, as alive today as ever. Fringed tweed dresses and little jackets come in sunset shades of orange and pink, trimmed with crochet collars and oversized belts.
MSGM has always had deep connections with art. To celebrate 10 years, Massimo Giorgetti has used beach life paintings by one of his favourite artists, Todd Bienvenu, the prints appearing on shirts and bags. The scenes echo the spirit of the beach at the heart of MSGM, from Giorgetti’shometown of Rimini.
Little heels are a burst of raffia or with tie-dye bows; penny loafers are covered in MSGM graffiti. Pastel bright neat handbags are clasped by the letter M.
This ten-year anniversary for MSGM will be the first fashion show ever staged in the gardens of the Triennale, among the ‘Bagni Misteriosi’ sculptures designed by Giorgio de Chirico.
Wed, September 25 2019 » Fashion Blog
Sat, June 15 2019 » Fashion Blog
Il futuro non è scritto!
So, let’s remix the past with panache!
For autumn winter 2018-2019, MSGM presents an electro love letter to Milan: the passion, the power, and the cocktail hour. Cast on the city streets, real girls go for all out glamour in glossy black, candy pink, Campari red, peacock blue, and a squeeze of lime with their wipe-clean patent trouser suits, hi-rise denim, and faux python ‘flou’.
But who is Alessandro? Well, Manzoni, of course. The novelist’s portrait and prose adorns prints and patterns, whilst our favourite Milano haunts – Bar Basso, Pasticceria Cucchi, Jamaica, and Pravda vodka bar – are immortalized in football scarves and graphic jacquard sweaters.
On crepe shirtdresses: futurist manifestos, deco chains, neon animalia, and the new Milan skyline form a swirling cacophony of print, as chromatic satin blouses twin whit box-pleat skirts or straight leg trousers. Padded floral coats, quilted satin and ballooning crinkled windcheaters create sophisticated volumes in sporty textiles. Mini ‘M’ bag purses are paired with bright leather shoppers for a ladylike twiste.
In a 90’s throwback, Diego Dolcini’s cult lock sandal is reimagined for MSGM as pointed ankle and sandal is reimagined for MSGM as pointed ankle and thigh high boots, whilst metallic tractor boots.
Wed, February 28 2018 » Fashion Blog
The color breaks in … Powerful, firm and vivid. Full and total.
A new way to experiment for MSGM.
A new sporty chic soul is matched with a new feeling of familiar nostalgia.
The cropped pants widen in the bottom. Flared and high waisted skirts to wear with a technical ribbed turtleneck in acid colors. The shorter coats are mannish. The longer ones to wear with color contrasting belts.
The prints are not digital anymore, the prints are prints anymore. But they come from a combination of different materials or techniques. The prints are acid flowers on fur, patchwork made by astrakhan, baby mongolia, kiddasha or they are tombolo lace or leather stripes.
As the applications: colorful macramé design by a spirograph. Or hearts in technical fabric, ruffled and crimped by stitching.
As the inlays: sporty and solid stripes made of contrasting colors. Original tennis triacetated sweatshirt fabric combined, with nostalgic washed silk crepe rouches.
It ‘a new graphic story told in the wool clothes, light georgette, hairy mohair, eco astrakhan and eco feathers with lurex.
Electric blue and fuchsia, camel and orange, yellow and blue, black and white, red and blush.
The bags and shoes are inlaid as Texan boots while hearts and stars rely on a patchwork of suede and nappa multicolor.
Sometimes, somewhere … a touch of neon yellow signed by MSGM.
Tue, June 16 2015 » Fashion Blog
Msgm © Copyright 2014
… for those who have read FREEDOM, and exclusively for JONATHAN FRANZEN fans.
“FREEDOM speaks of the FUTURE”
Walter Berglung’s life is falling apart and he continues undeterred in his obsession for the small warbler, the defenceless symbol of a species threatened by extinction.
And then there is the charming and charismatic Richard Katz with his obsession for indie-rock music which brings him fame and turns him into an international star.
They are obsessions.
MUSIC AND WORDS.
THEY ARE THE RULEZ BY MSGM.
BIRDS and MUSIC.
“Je ne suis pas une femme fatale”, Mme Bruni said.
“Je suis la femme ressort”, the French indie-punk group LA FEMME sings.
Woodpeckers are mean and punk on cotton duchesse.
The chaffinch becomes a bold print on mikado, or 3D, embroidered in multicolour plastic.
Hummingbirds and sparrows turn first into geometric prints and then into fake embroidered patches.
The new obsession: LETTERING.
EMBROIDERED. MACRAME. PATCHES. On organza. On tulle. On cotton.
Street Style is not abandoned. It is pushed to its limits.
The old obsession: FLUORESCENCE and STRIPES.
Neon yellow. Neon orange.
FLUORESCENCE IS BACK.
STRIPES ARE BACK.
“Tu te poses des questions; n’écoute que la musique. Le ressort ne tient plus le choc”.
Thu, September 25 2014 » Fashion Blog
Msgm © Copyright 2014
X(ex) Cruel stories of youth.
Showing the video by Motus* “Je me cherche”. “Je veux dire: le rien, le vide, tout le monde le voit partout… mais moi je résiste, j’essaie, je veux que quelque chose arrive. Abolir le temps mort, être en écoute permanent… assumer le risque de s’exposer à la première personne.”
Alghiero Boetti’s beautiful maps as inspiration. His embroidered tapestries. “The infinite Possibilities of Existence”. “Encounters and Challenges”. His free and inventive use of language.
Teddy Boy Grunge: words with strong connotations of the USA of the fifties and sixties for an eighties silhouette. WONDERLUST, GROOVY, MAMAS BOY. Pineapples and Cactus are borrowed from nature, and are turned into prints, embroidery and knits.
Ferns are borrowed from interior décor and turned into clothing. But everything can co-exist, even in a single piece: ferns are interrupted by flags, and flags are interrupted by black&white optical warning tape.
“Signs and Design”. “Give Time to Time”. “Hungry for Wind”. “Attracting Attention”. “For new Desires”.
The cactus are on canvas and batiste. The ferns are on crisp poplin and wool flannel. The spots are on cotton canvas. The hound’s-tooth on linen.
Multicoloured rugby stripes on sweatshirts. The optical flags are on nylon. The gingham is large on piqué polo shirts, and inserted in knitwear. Polos are the new shirts. Shirts are the new sweatshirt. The cotton tunic the new t-shirt.
Wide trousers with darts and wide off-the-shoulder tops. Box shirts and maxi bermuda boxers. The New Comfortable. Pink, mauve, light blue, turquoise, yellow. And beige, blue, military green and black.
This story only has one tune in the background: “I walk alone” by the Californian indie band YACHT.
“I see immense beauty in the work in the Embroidered Map. I had no part in that work, I made no choices, as the world is as it is and I did not design it, flags are what they are and I did not design them. In short, I did absolutely nothing: when the basic idea, the concept appears, everything else is no longer a choice”. A Boetti
Fri, July 4 2014 » Fashion Blog
Sat, June 14 2014 » Fashion Blog
Msgm © Copyright 2014
“WHAT IS TRUTH?” Asks Johnny Cash.
“DON’T LIE” – “I AM WHAT I AM” Answers the Vampire Weekend.
Music as inspiration. Songs hung on a mood-board.
“BEAUTY IS TRUTH”
Beauty and truth implied as looking at oneself in the mirror and reviewing what has been done up until now.
The iconic MSGM images are processed. Almost ruined, and become new images printed on t-shirts, sweatshirts and are also used as mohair intarsias.
The look worn by the models on the runway is photographed and printed on garments.
Beauty, as a concept and an inspiration.
“TRUTH IS BEAUTY”
Be frank. Be honest.
“I AM WHAT I AM” – FASHION NEEDS THIS.
The page on which to write this new story is made of marble. And marble is the new obsession.
“WHAT IS TRUTH?”
Messages and words on grosgrain, poplin, sports jersey. Phrases and poems about love. Words stolen from Sylvia Plath.
Everything is black on white. Sometimes on mélange gray. Like a piece of torn paper that becomes a shirt or a sweatshirt.
LOVE – FASHION NEEDS LOVE.
“YOUR LOVE IS MINE” on batiste.
“LOVE IS ART” on t-shirts.
“THE EYES CAN SEE WHAT THE MOUTH CANNOT SAY” as a new detail.
And the new logo craze ‘MSGM – F / W 2014’. The brand and the season.
Plus checks, flannels and cottons. Bombers and parkas. Everything is over-size.
Skinny pants and slim-line tuxedo jackets are the new tailored looks. Shirts with prints, logos or embroidery are worn like sweatshirts.
Gold and silver break up colors. There’s a lot of black. And a lot of white.
THE MOST IMPORTANT THING IS THE MESSAGE – “THAT IS ALL”
“I’m a lover of fashion, married to fashion, and a fashion traitor. I express myself while I’m designing a garment, I write it, I write fashion more than I draw it.
There’s a lot of contrast in fashion, because we live in an era of rock, of airplanes, of strong emotions.
And fashion has to communicate, communicate, communicate all this emotion.
How I’d love to write a song about fashion. Because in the end, if I hadn’t done fashion I would have been a musician” – Hugues Le Bars.
Thu, February 13 2014 » Fashion Blog
MSGM © Copyright 2013
Hollywood 1934 “Don the Beachcomber” opens up. Tiki mania becomes all the rage. Tiki: bizarre mix of primitivism and beach culture.
Hawaii vs Los Angeles, Honolulu vs Miami, Lifestyle vs Jet Set. Deco and Liberty contaminations. Hibiscus prints and paisley create a kaleidoscopic explosion of patterns.
The irreverent brand’s mission: to break the rules… to take over the cultural evolution of tiki style. Evolution and revolution.
“Allez Allez Allez…” Camille sings. “Allons MSGM Girls!” with all the pride of a feminist rebellion. “Prend la force dans la taille et dans les tallons”.
Furniture fabrics, woven mats with a clear futuristic flavour: shiny striped raffia and intertwined multicolour checked techno raffia. Lightweight neoprene with a punched flower design.
Three dimensional embroidery brings coloured plastic jungles to life Tiki/jungle prints on crêpe de chine and chiffon set an exotic mood. Hibiscus filigree prints, Tiki chandelier print. Multicolour strands for both the print and the embroidery
Split silhouettes on faille printed pareo skirts. Metropolitan contamination: crop tops and chevronne raffia mini skirts. Deal breaker: white men’s shirts slip into the looks Bows, folds and ruffles in parachute poplin are the new shapers.
Chocolate brown is the colour of the season. Deep brown and pink. Turquoise and orange. Sandy beige and mint green. And then there’s white.
Thu, November 7 2013 » Fashion Blog
NYC 1993: experimental jet-set, trash and no star. The exhibition on the 1990s has just opened at the New Museum in NYC. The fragrance of the 1990s – the theme tune from Beverly Hills 90210 – Brandon Walsh vs. Dylan McKay.
Followed by broken, raw images from the world of skateboarding, Ken Park by Larry Clark and Paranoid by Gus Van Sant. California vs. Minnesota – Surf vs. grunge – Street vs. middle class.
And above all… the music: Nirvana, Green Day, Off Springs, The Hole, Garbage, EMF, the Cardigan. A series of fragments, grainy scenes from memory, a flash of sequences. This is the new MSGM Men’s 2014 Spring-Summer Collection.
The challenge: sophisticated sportswear and casual suits. It looked like the fun was over, but it was only hiding! Tie-Dye is our new mantra. Shibori tie-dye, in stripes, which turns into a biker flame, then psychedelic. and lastly a hologram.
The grunge flower is the new clashing match. A patchwork of camouflage snakeskin is our new obsession, the new print. The slogan is the usual exaggeration – MSGM rulez.
Surfer stripes in acid colours on trouser, tie-dye patchwork stripes on sweatshirts, stripes on jumpers over grunge, faded stripes on shirts, flowery stripes on parkas and anoraks.
The silhouette has changed. It is over, off the shoulder sleeves, set in sleeves. The sweatshirt is printed, worn, and combined with other materials to create original patchworks of colour and prints.
Even the most classic paisley is printed in acid colours, worn and transformed into a printed canvas.
Logo mania “M” mania. Raw edged cuffs and necklines on Oxford shirts and on the hems of canvas trousers. Baseball caps and rucksacks in print.
Blue, Olive green and khaki are non colours. Bright blue, rose, lime, red and geranium are the new colours.
Thu, June 27 2013 » Fashion Blog